Two Free Twitter Tools you Can't Live Without

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    14-Jan-2015

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Tweetmeme and Social Mention are two free social media tools that can help you understand your effectiveness and help your content travel. Find out why these tools are a great start in better understanding your social media success or failure.

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  • 1. Two Free Twitter ToolsYou Cant Live Without

2. Topics for Today Introduction: Colleen Wright Why You Need These Twitter Tools TweetMeme Social MentionQ&A 2012 Copyright Search Engine Academy 3. Presenter Colleen Wright Started Response Interactive LLC in 2007 Was an In-House Marketing Professionalfrom 1989 to 2006 Now work with Small to Medium size businesses Colleen Wright Two Business Administration Degrees Online Marketing Strategist Marketing Advertising Management Increased sales and leads dramatically fornumerous companies over career Personally trained over 150 people in onlinemarketing since 2007 through Search Engine Academy Northwest 2012 Copyright Search Engine Academy 4. 2012 Copyright Search Engine Academy 5. What is TweetMeme? TweetMeme is a service which aggregates popular links on Twitter and ranks by popularity. 2012 Copyright Search Engine Academy 6. What is TweetMeme?You can easilysubscribe to a varietyof categories on theTweetMeme websitethrough RSSfeeds and Twitteraccounts.http://help.tweetmeme.com/2009/04/09/twitter-feeds/ 2012 Copyright Search Engine Academy 7. What is TweetMeme?RSS feeds to whichyou can subscribe http://help.tweetmeme.com/2009/04/09/rss-feeds/ 2012 Copyright Search Engine Academy 8. Why TweetMeme?The real powerfor blog andwebsite ownersis theTweetMemebutton you caninstall on yourwebsite or blog. 2012 Copyright Search Engine Academy 9. Why TweetMeme? The main benefits of TweetMeme: Your visitors can quickly and easily retweet your stories straight from your website. In addition to easily allowing your blog post or page to be retweeted; TweetMeme provides a live count of how many times your post/page has been retweeted. 2012 Copyright Search Engine Academy 10. Why TweetMeme? The TweetMeme Retweet button is standard in retweeting - used by some of the biggest websites in the world including:Te c h C r u n c h and hundreds of other massive brands, in total it is installed on over 250,000 websites around the globe. 2012 Copyright Search Engine Academy 11. Why TweetMeme? Pete Cashmore of Mashable.com says: "The Tweetmeme button is a fantastic way for our readers to engage with our stories and signals which posts are a hit with the Twitter community. The button has been a valuable addition to our site and consistently drives reader engagement." 2012 Copyright Search Engine Academy 12. Setting up the TweetMeme ButtonBe sure tochange thetwitterhandle toyour own oreverythingwill comefrom@tweetmeme 2012 Copyright Search Engine Academy 13. Setting up the TweetMeme ButtonAdd yourAPI key ifyou have anaccountwith a URLshortenersite 2012 Copyright Search Engine Academy 14. Setting up the TweetMeme ButtonChoose howlong thetweet shouldbe so you canleave roomfor additionalretweets 2012 Copyright Search Engine Academy 15. TweetMeme Takeaways Includes support for Twitters Tweet button Live count of tweets from Twitter Can change the source from which you retweet, e.g. "RT @yourname " Easy installation and customization Now buttons have quicker loading times Better integration, allowing custom titles, hashtags and a URL shortner No Longer defaults to "RT @tweetmeme" Control the length of the tweets (through the new spaces parameter) Hashtag support (which are automatically taken from your post tags) Ability to control the length of the tweets 2012 Copyright Search Engine Academy 16. 2012 Copyright Search Engine Academy 17. What is Social Mention? Social Mention is a free social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information 2012 Copyright Search Engine Academy 18. What is Social Mention? Social Mention allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the webs social media landscape in real- time 2012 Copyright Search Engine Academy 19. What is Social Mention?Social Mention monitors 100+ social media properties directlyincluding: 2012 Copyright Search Engine Academy 20. What is Social Mention? Social Mention currently provides a point-in-time social media search and analysis service, daily social media alerts, and an API. 2012 Copyright Search Engine Academy 21. What is Social Mention?You can performa quick search 2012 Copyright Search Engine Academy 22. What is Social Mention? or an advanced search. 2012 Copyright Search Engine Academy 23. Why Social Mention?Social Mention is: A free tool Easy to use Easy tointerpret Allows datadownloads 2012 Copyright Search Engine Academy 24. What Does Social Mention Measure?Social Mentionmeasures: Strength Sentiment Passion Reach Keywords Top Users Trends 2012 Copyright Search Engine Academy 25. What Does Social Mention Measure?StrengthPhrase mentionswithin the last 24hours divided bytotal possiblementions 2012 Copyright Search Engine Academy 26. What Does Social Mention Measure?SentimentThe ratio ofmentions that aregenerally positiveto those that arenegative 2012 Copyright Search Engine Academy 27. What Does Social Mention Measure?PassionThe measure ofthe likelihoodthat people aretalking about yourepeatedly 2012 Copyright Search Engine Academy 28. What Does Social Mention Measure?ReachThe number ofunique authorsreferencing yourbrand divided bythe total numberof mentions 2012 Copyright Search Engine Academy 29. What Does Social Mention Measure?KeywordsHelps you identifyif messaging inSocial Media is ontopic or off topic. 2012 Copyright Search Engine Academy 30. What Does Social Mention Measure?Top UsersDiscover yourevangelists andreward them forbeing loyal. 2012 Copyright Search Engine Academy 31. What Does Social Mention Measure?TrendsCapitalize on trendsto plan your short-term social mediacampaigns by tyingyourcompany, productsand services intotrending topics on theweb. 2012 Copyright Search Engine Academy 32. Social Mention Pros and ConsPros: Its free Tracks 81 different social media networks. Provides top keyword trends. Allows timeframe selection (All Time, Last Hour, Last 12 Hours, LastDay, Last Week, Last month) for viewing the data. Allows exports of data to CSV. Identifies the top users conversing about a brand or keyword theme. 2012 Copyright Search Engine Academy 33. Social Mention Pros and Cons Cons: Difficult to quickly to analyze and assess the reach of the brand Hard to determine the extent of the conversation around akeyword theme Accuracy in question Full of advertisements Cant dig into sentiment to get information regarding thementionhttp://www.outridersearch.ca/2011/03/free-social-monitoring-tools/ 2012 Copyright Search Engine Academy 34. Social Mention Takeaways Its Free Helps you identify top conversers of your brand Data search is real-time Monitors over 100 Social Media Platforms Allows you to set up social media alerts Aggregates trend data 2012 Copyright Search Engine Academy 35. Upcoming SEA Classes Leveraging LinkedIn, Facebook and Twitter Tomorrow! February 16th Live in Portland OR Go to www.seotrainingnw.com to register Ultimate Seo Mastery Workshop February 27th through March 2nd Live in Oakland CA Go to http://www.searchengineacademy.com/dates.aspx toregister and view complete class listings from all over the globe. 2012 Copyright Search Engine Academy 36. Questions? 2012 Copyright Search Engine Academy 37. Thank you! 2012 Copyright Search Engine Academy