Ten Reasons Why Yammer is Good for Business

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    01-Sep-2014

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"Ten Reasons Why Yammer is Good for Business" is about C: - Culture - Collaboration - Community - Cognition - Connection - Customer engagement - Communication - Crisis - Crowd-sourcing - Creativity - Communality - (Tele)commuting - Changing times Find out more about Yammer, how we use it here at Intergen, plus tips and resources.

Transcript

<ul><li> 10 REASONS WHY YAMMER IS GOOD FOR BUSINESS Katy Sweetman Communications Manager / October 2012 </li> <li> This presentation is brought to you by the Letter C Culture Collaboration Community Cognition Connection Customer engagement Communication Crisis Crowd-sourcing Creativity Communality (Tele)commuting Changing times </li> <li> The only irreplaceable capital an organisation possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it. Andrew Carnegie, 1835 - 1919 Source: http://bkaprt.com/mf/4 10 reasons why Yammer is good for business </li> <li> Background to ESNs and social business Intergen: a case study The 10 Cs The justification &amp; the measurement 10 top tips Conclusion 10 reasons why Yammer is good for business </li> <li> 10 reasons why Yammer is good for business </li> <li> How is social changing business in general?: Interactive humanised asynchronous two-way Transparent immediate conversational Privacy is dead, and social media holds the smoking gun. Peter Cashmore, Mashable CEO 10 reasons why Yammer is good for business </li> <li> The background </li> <li> Its big. 1.3 TRILLION The value to be unlocked by businesses through social technology by 2016. McKinsey Institute Google: Our Mobile Planet, May 2012 </li> <li> Its being adopted. 40% The number of large enterprises that will have an ESN by 2015. Gartner </li> <li> Its happening now. 70% The number of businesses embracing social. Gartner </li> <li> But it could be happening more. 41% The number of people who believe their company should be investing more in social. Forbes </li> <li> CEOs believe social will become one of the two ways to engage customers, mainly at the expense of traditional approaches. IBM CEO Study 2012 Report </li> <li> IBM CEO Study 2012 Report 10 reasons why Yammer is good for business </li> <li> This is now a continuous feedback kind of world, and we need organisational nimbleness to respond. CEO, financial markets, US IBM CEO Study 2012 Report </li> <li> 10 reasons why Yammer is good for business </li> <li> DreamForce Keynote 2012 10 reasons why Yammer is good for business </li> <li> How did we get here? 10 reasons why Yammer is good for business </li> <li> Lots of ways to skin a cat 10 reasons why Yammer is good for business </li> <li> Weve only just begun n case you were wondering 10 reasons why Yammer is good for business </li> <li> What are people wanting to achieve? 10 reasons why Yammer is good for business </li> <li> What impacts have people experienced? 10 reasons why Yammer is good for business </li> <li> Intergen: a case study </li> <li> Intergen: 80%+ on Yammer Started Yammer network October 2008 Rapid growth Young: average age 34 (2011) Tech savvy, early adopters and tinkerers Geographically diverse: NZ, Australia, US Freemium members 10 reasons why Yammer is good for business </li> <li> 10 reasons why Yammer is good for business Oct-12 Aug-12 Jun-12 Apr-12 Feb-12 Dec-11 Oct-11 Aug-11 Jun-11 Apr-11 Feb-11 Dec-10 Oct-10 Aug-10 Jun-10 Apr-10 Feb-10 Dec-09 Oct-09 Aug-09 Jun-09 Apr-09 Feb-09 Dec-08 Oct-08 It wont happen overnight 400 350 300 250 200 150 100 50 0 </li> <li> 10 reasons why Yammer is good for business </li> <li> 10 reasons why Yammer is good for business </li> <li> So what do Intergenites value? Open, unhierarchical forum The softening of geographical boundaries The information A place where people are three-dimensional The culture </li> <li> ShakeOut </li> <li> The Iconic Yellow Challenge </li> <li> 10 reasons why Yammer is good for business </li> <li> 10 reasons why Yammer is good for business </li> <li> 10 reasons why Yammer is good for business </li> <li> 1. Culture and people </li> <li> 71% of employees aren't engaged </li> <li> 2. Community </li> <li> 3. Collaboration </li> <li> Getting the most out of the virtual watercooler </li> <li> 4. Customer engagement </li> <li> The time available to capture, interpret and act on information is getting shorter and shorter. CEO, IBM CEO Study 2012 Report </li> <li> 5. Communication (&amp; crisis) </li> <li> 10 reasons why Yammer is good for business </li> <li> 6. Crowd sourcing &amp; 7. Cognition </li> <li> Making the "wisdom of the crowd" part of business </li> <li> We need to mobilise our collective brain power for innovation. CEO, IBM CEO Study 2012 Report </li> <li> 8. Cognitive surplus 10 reasons why Yammer is good for business </li> <li> 8. Telecommuting </li> <li> Beyond the four walls of an office. 62% The number of employees working in multiple locations during their working week. Yammer </li> <li> 9. Competitive intelligence </li> <li> 10 reasons why Yammer is good for business </li> <li> 10. Changing times </li> <li> Times, they are achanging. Source: Gerry Alexis </li> <li> 11. Connection </li> <li> 10 reasons why Yammer is good for business </li> <li> The business case &amp; the ROI </li> <li> Yammer's total economic impact: 25% time savings 65% find answers more quickly 47% higher shareholder returns 50% better business agility 66% faster service resolution time Up to 11% greater engagement 10 reasons why Yammer is good for business </li> <li> Lurkers </li> <li> The path to value 10 reasons why Yammer is good for business </li> <li> 10 top tips for ESN success Its about relationships, not technology. Business is personal. Get executives involved. Listen. Help. Contribute. Have champions. Silence doesnt (always) equal failure. Harness your organisations cognitive surplus. You dont need to regulate. Think connections and three dimensions. Rather than ROI, think value. 10 reasons why Yammer is good for business </li> <li> 10 reasons why Yammer is good for business </li> <li> Resources Considerations, tips and techniques The mobile web is different A shift from the static environment of the PC Design for humans Understand the varied context of use Consider mobile first It pays to explore the mobile first approach Native app, web app or hybrid? What is the most appropriate for you Define constraints Understand the limitations e.g. screen size 10 reasons why Yammer is good for business Optimise for file size and memory Less is more Pixel sizes will likely vary As will pixel density on many devices Is a Responsive Design suitable? Base this on ROI Do research and prototypes Understand your users and the experience Get something on a device asap Solve design problems in context </li> <li> Thank you katy.sweetman@intergen.co.nz </li> <li> Any questions? </li> </ul>