RightScale Webinar: 451 Research Webinar - Cloud Dos and Don'ts

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<ol><li> 1. Cloud Strategy Dos and Donts October 30, 2012Watch the video of this webinarCloud Management </li><li> 2. 2#Your Panel TodayPresenting William Fellows, VP of Research, 451 Research Josh Fraser, SVP of Business Development, RightScaleQ&amp;A Greg Goodwin, Account Manager, RightScalePlease use the Questions window to ask questions any time! Cloud Management </li><li> 3. 3#Agenda 1. Current Trends in the Cloud Landscape William Fellows 2. Cloud Strategy Dos and Donts Josh Fraser 3. Interactive Q&amp;A Discussion Cloud Management </li><li> 4. Unique combination of research,analysis &amp; data Published syndicated research onemerging markets Daily qualitative &amp; quantitative insight Analyst advisory, support Global events Go-to-market support 4 </li><li> 5. Early-Adopter Program 12 years working with early adopters and innovators Cloud is a logical endpoint Shining a light on the arc of adoption 250+ enterprises have participated across many verticals </li><li> 6. A Perfect StormProfound economic uncertaintyDo more with lessConsumerization of ITNew models around IT-as-a-Service </li><li> 7. What is happening? Faster, more flexibly, more devices Virtual first cloud first? Proxy for IT transformation The new normal CIO: Chief Innovation Officer </li><li> 8. Cloud Computing Evolution Internet of Things Vertically Horizontally Proliferationintegratedfederated of monolithic and cloud brokering,cloudsecosystemsmarketplaces </li><li> 9. Cloud Market Evolution </li><li> 10. So Wheres it Raining?Growth trends, market forecast </li><li> 11. Cloud Market Overview Revenue ($bn)$35.0$29.3 CAGR$30.0 44%$24.5$25.0$20.1$20.0 $15.9$15.0 $12.4 $12.8 CAGR $9.4$9.744%$10.0 $7.1$4.8 $5.0 $1.7 $3.0 $0.0 2010 2011 2012 20132014 2015Cloud Computing Cloud Computing + Enterprise Apps SaaS </li><li> 12. Estimated 2012 Cloud Revenue Breakdown bySubsector Total $4.8bn (260+ vendors) Segment Vendor Count IaaS 129 Compute &amp; Storage-as-a-Service 123 Stand-Alone Cloud Storage9 PaaS 73 PaaS from SaaS12 28% Stand-Alone PaaS33 51% Application Lifecycle 31 Management as a Service21%Pre-Producion/Testing 18 Integration as a Service13 SaaS-I 87 Online Backup 20 Cloud Achiving10 IT Management as a Service64Systems &amp; Network44Monitoring &amp; ManagementResource Utilization, Capacity 16 IaaS PaaSSaaS - Infrastructure Planning &amp; BillingIT Service Management10Source: 451 Research Market Monitor (Data Cut 8/20/12) </li><li> 13. IaaS Market Overview ($m) Amazons market to lose 2011-2015 CAGR: 49%$6,826 $5,169$3,755 Amazon $2,444 Rackspace$1,397 Verizon Business$681 CSC SoftLayer Technologies 2010 2011 2012 2013 2014 2015 OthersSource: 451 Research Market Monitor (Data Cut 8/20/12) </li><li> 14. Cloud As-a-Service 2012 Revenue by Vertical: 260+ vendorsTechnology &amp; TelecomFinancial 17% 29%7%Government &amp; Education6%Healthcare9%16% Manufacturing &amp; Automotive 16%Retail &amp; ConsumerOther (Media, Transportation Food &amp;Beverage, Oil and Gas, Real Estate)Source: 451 Research Market Monitor (Data Cut 8/20/12) </li><li> 15. Where We Are with Cloud Adoption </li><li> 16. Corporate cloud computing: current cloud usageCorporate Market: Current Public Cloud Computing UsePercentage of Respondents Whose Companies Currently Use Application thatRun on Cloud Computing Services35% 32% 29%30%25% 22%22%17% 19%20% 17%14%15%11%10% 5% 0%Jul Oct JanApr JulOct Jan AprJul 201020102011 20112011 201120122012 2012 </li><li> 17. Current State of Application DeploymentFor each of the following, what percentage is deployed on the different service delivery platforms? ERP 64%26%8%2% Financial Management Software61%29% 8%2%90% of WorkloadsStructured Data Storage and Retrieval 57% 38% 5%Remain In-House Batch Workload Execution 55% 36%9% Online Transaction Processing (OLTP) 54% 39%7%1% Unstructured Data and Storage Retrieval52% 44% 5% Productivity/Collaboration 50%41% 6%2% IT Systems Management49%44% 5% 1% Human Capital Management 49% 30% 12% 8% Business Continuity and/or Disaster Recovery48%35%16% 1%Custom-built Applications 43% 49%6%2%Dedicated PhysicalCRM 41% 34%10% 14%Private Cloud Application Servers (Non-ERP, Non-email) 39% 53%5%3%ITO/ Hosting Development and Test 34% 58%5% 3%Public CloudDedicated Physical Private CloudITO/HostingPublic Cloud </li><li> 18. Phase in Journey to the Cloud 47% Internal Private Cloud External Public Cloud 38%35% 21%16%15% 4% 6% 4%6% 4%3% Implementation Operational Assessment of IT Audit Identification No Plans StrategyCost/Benefit Planningn=68 </li><li> 19. Cloud ComputingPain Points Moving to the CloudIndustry Profile - 1H 12 Internal Private Cloud Pain Points* External Public Cloud Pain Points* Management42%Security 69%Perception and Internal19% Perception and Internal Resistance12% Pricing/Budget 18%Internal Resources/Expertise6% Network 12% Complexity 6%Management 12% Security 5%Reliability/Availability5%Compliance 12%Lack of Internal Process5%Lack of Control10% Automation 5% Automated Provisioning 5% Reliability/Availability8% Storage 3% Pricing/Budget 7%Licensing3% Hybrid Cloud Lack of3% Compliance3%Network2% Licensing 2%Migration/Integration2%Interoperability2%Maturity 2%Legacy Applications2% Internal Resources/Expertise2%None 2% Other12% Other 16%As you move to an internal private cloud infrastructure As you move out to the external public cloud, what is or what are the two greatest pain points? what do you expect to be the two greatest pain points?Left Chart, n=62; Right Chart, n=59. *Note that due to multiple responses per interview, total may exceed 100%. </li><li> 20. What does Multi-Cloud look like? </li><li> 21. On-premise, DIY </li><li> 22. Co-location </li><li> 23. Managed Hosting </li><li> 24. Multi-tenant Public Cloud </li><li> 25. Private Cloud </li><li> 26. Multi-Cloud, Hybrid Cloud </li><li> 27. Where are we with Hybrid Cloud?ChangeWave July 2012:32% report their company currently uses Public cloud Software as a Service (SaaS) 66% Infrastructure as a Service (IaaS) 32% Platform as a Service (PaaS) 32%23% report their company currently uses Private Cloud8% report their company currently uses Hybrid Cloud </li><li> 28. TheInfoPro: Top Cloud-related ProjectsWhat are your organizations top two cloud-related projects in the next 12 months?*Internal Cloud 42%Public Cloud Assessment27%SaaS15% Cloud Email 10%Public Cloud Implementation 8%Internal Storage5%Internal Management 5% Management 3% Internal Cloud Migration 3% Hybrid Cloud 3%Cloud Storage 3%New Data Centers 2% Migration 2%Internal Hardware Expansion2%Disaster Recovery2% Other15%n=62. *Note that due to multiple responses per interview, total may exceed 100%. </li><li> 29. Is your company incorporating a multi-cloud strategyinto your cloud choices and usage? RightScale Cloud Market Survey, May 2012 </li><li> 30. Plumbing in a Multi and Hybrid Cloud WorldCloudburstingBest Execution VenueCloud services brokeringCloud brokerage, marketplaceCloud federation verticalmarkets, PaaS ecosystemsAvoiding lock-in, de-risking portability, standards, integration </li><li> 31. PaaSification ISVs get it packaging, integration, mobility Marketplaces, value creation Polygot programming: developers Continuous development/delivery vs traditional models Private PaaS = benefits of PaaS avoiding the business andtechnical risks that come with public cloud computing. Black Box: Private PaaS allows IT departments to retain controlof security and performance characteristics and providedevelopers with an agile environment Enterprises look to private PaaS as a lever to standardizeapplication infrastructure. PaaS as the underlying model for apps built for cloud? </li><li> 32. But Hosted PaaS is automatedvendor lock-in Too many aaS Way down CIOs to do list </li><li> 33. IT as a Service - what could happen? IT departments wont be needed IT costs will diminish Less complexity Technology will become perpetual services,not sell and forget Dominant players will change Incumbents will be forced into acts ofdesperation The IT vending machine: providing a self-service utility to your users is entirely possible </li><li> 34. Cost Center to Service ProviderEnterprise IT Journey:Cost Center to Service Provider </li><li> 35. Life sciences: Amazon IaaS, hybrid cloud Goal: To become an internal cloud hoster and service provider using public/private clouds, featuring self service, best execution venueBusiness challenges: Cloud solution: Save money. Not build new Multiple apps, users and groupsdatacentersfor near-term, raw capacity on EC2 More predictable cost model Using VPC tactically for massive Time to results, marketscale Get benefit of public clouds Testing cloud on-ramps to EC2internally and others clouds (IT ops) Testing private cloud (IT ops) </li><li> 36. Trader Media: Cloud service delivery template Goals: Project Spitfire to drive service delivery model Develop new revenue lines faster Reduce datacenter requirement Replace with OpenStack, Citrix hybrid within 3 yearsBusiness challenge: Business benefit: Provisioning is slow so use RightScale Cost managementand Amazon to spin up new sites Scale up/back and in multiple geos Remain agnostic DevOps no versioning PaaS? Looking at roll-your own ratherthan hosted lock-in Consolidate management ops Got burned in Amazons Dublin 2011outage </li><li> 37. Cloud Strategy Dos and Donts Josh Fraser SVP of Business Development, RightScaleCloud Management </li><li> 38. 38#Strategy Decision, not a Purchase Decision Do understand the new imperatives Dont limit your thinking to just one cloud deployyour app on the resource pool best-fit for its specificset of requirements Do focus on what you do best avoid cloud DIYCloud Management </li><li> 39. 39#RightScale: Our background More Applications More thanlaunched At Production Scale Cloud deployments with On More Clouds supported public and private cloud providers, now including Windows Azure Since IaaS began Managing cloud deployments globally for Cloud Management </li><li> 40. 40#Our A-Z Roster of CustomersCloud Management </li><li> 41. 41#Shifting ExpectationsDrive New IT ImperativesIncreasing Internal customers expect instant on Driving use of public cloud outside of ITNo-Wait ITAgility Cloud Management </li><li> 42. 42#Shifting ExpectationsDrive New IT ImperativesIncreasing Internal customers expect instant on Driving use of public cloud outside of ITNo-Wait ITAgility Shift to cloud shakes up vendor landscapeRapidly Evolving Heterogeneity is the normWorkloadLandscape Vendor lock-in drives SW prices up Liberation Cloud Management </li><li> 43. 43#Shifting ExpectationsDrive New IT Imperatives Increasing Internal customers expect instant on Driving use of public cloud outside of IT No-Wait IT Agility Shift to cloud shakes up vendor landscapeRapidly Evolving Heterogeneity is the norm WorkloadLandscape Vendor lock-in drives SW prices upLiberation Unprecedented Explosion in apps, data, users Mobile, social and big data increase scaleIT at Scale Scale IT needs to do more with lessCloud Management </li><li> 44. 44#No-Wait IT Expands Market OpportunitiesMarket Window BusinessOpportunity$ Time to Market Cloud Management </li><li> 45. 45#No-Wait IT at Quest Requirements: Compliance and BAA Self Service, API driven Hybrid Cloud Solution: Built self-service HashBang UI on RightScale Use multiple clouds to power Quest apps Cloud Management </li><li> 46. 46#Workload Liberation Preserves Choice Multi-Cloud filtersA Geography Ap Cost pA pAA Performance pp pp Ap p Featuresp p Compliancep Security Existing vendors Cloud Management Platform "Hybrid IT is the new IT and it ishere to stay.Internal External GartnerPublicPrivatePrivate Cloud Management </li><li> 47. 47#Workload Liberation at IHG Requirements: Public and private clouds Geographic reach Scalable provisioning Solution: Host Chinese customer website Rapid elasticity using auto-scaling Consistent configurations for development, test, and productionCloud Management </li><li> 48. 48#IT at Scale Requires Curating Chaos DataUsers AppsMore data collected, More users on more More interconnectedstored and analyzed devicesapplicationsCloud Management </li><li> 49. 49#IT at Scale at Sony MusicRequirements: Rapid provisioning Unknown demands PCI complianceSolution: Reproducible artist sites Scalable architectures Ecosystem of ISV vendors Cloud Management </li><li> 50. 50#Dont Fall Into the DIY Trap Most clouds are a set of APIsand/or a simple UI to launchservers is that what you need? These are basic building blocks, not a management system How should you spend your time? Managing multiple users with different levels of access Configuration management and app lifecycle management Track usage and costs across applications and business units All the general purpose things you need to do like: Monitoring, Alarms, Auto-scaling, etcWhat do you do about IT or development personnel unilaterallyopening a cloud account and deploying an environment?Cloud Management </li><li> 51. 51#RightScale Cloud Management Governance ControlsAutomation Engine Control access and security, track Monitor, alert, auto-scale, and usage, and access logs automate operations MultiCloud MarketplaceConfiguration Framework Access cloud-ready, customizableProvision servers and execute scripts ServerTemplates with consistency MultiCloud PlatformManage public, private, and hybridclouds Cloud Management </li><li> 52. 52#Cloud Management Gives the CIO Leverage Empower users to serve themselvesWorkforce LeverageSelf Service removing IT from the critical path of the service deliveryManagement Automate previously labour intensive tasks, helpingAutomation to reduce IT operation costs and deliver faster Reduces complexity and variability by usingWorkload standard workloads which ensures consistency Standardization with each application and service deployment Usage MeteringRetains visibility into resource allocation and Capital Leverage line of business usage on a real-time levelCentralizedIncreased server/admin ratio and deliversManagement benefits of scale even if deployed globally Smarter Drives reduced capital requirementsVirtualizationCloud Management </li><li> 53. 53# Diverse OS AutomationSupport Governance GuaranteedReliabilityGeo-Better Together Multi-CloudRedundant One-clickWorldwide Deployment Low CostTemplatizedWorkloadCloud Management </li><li> 54. 54#Getting Started and Q&amp;A Find out more about RightScale and Windows Azure: RightScale.com/Azure Contact RightScale: (866) 720-0208sales@RightScale.com Webinar archives: RightScale.com/webinarsFree SF Bay Area Event Nov 1RightScale Roadtrip with Windows Azure:Map Your Route to a Successful Cloud StrategyRegister Here: RightScale.com/eventsCloud Management</li></ol>

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