Newsletter Tips and Tools

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    23-Dec-2014

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Presented at CDG Activists Day, Newcastle 2009

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  • 1. Newsletter Tips& Tools Presented by Victoria McAra (Co-Editor Impact)& Emma Rye (former Editor for Wales Division) How to make yourDivisional Newsletterstand out from the crowd

2.

  • Think about your budget
      • C O L O U RorB&W
      • How many pages?
      • Paper size, orientation & folds
  • Create an eye-catching nameplate
  • Consider your page layout

Plan your design 3.

  • Edit, edit, edit!
    • Make sure that the language is simple
    • Break up large chunks of text
    • Keep sentences short &snappy
  • Write prominent headlines ( fonts )
  • Add interesting sub-headings & bylines
  • Usedrop capsto highlight a first letter

Handling text 4. Using lists

  • Dont use bulletpoints
  • Instead use numbers to pull your readers through the text
  • People like numbers
  • They really do!

5. Pull quotations Miranda also reiterated Michaels advice keep a training log. As an assessor of Chartership portfolios, it was valuable to hear Mirandas views on what should, and shouldnt, be included in the portfolio. Keeping evidence relevant and concise are important considerations, as well as making sure evidence is evaluated and not too descriptive.We also looked at a variety of portfolios at the end of the session.All were very different and compiled in a variety of ways, proving there is no particularly correct way of producing it.Meeting other Chartership hopefuls was another constructive part of the event, and I came away with some good ideas for career development and portfolio evidence from chatting with them.What started out as a daunting task now seems a more manageable and definitely worthwhile exercise thanks to the event. What started out as a daunting task now seems a more manageable and definitely worthwhile exercise thanks to the event 6.

  • Add lots ofC O L O U R
  • Have lots of white space
  • Use plenty ofimages(300dpi)
  • Be creative

Attract attention 7. Mugshots

  • Original picture
  • http://www.flickr.com/photos/bronayur/

Easy improvements 8. Small groups

  • Original picture
  • http://www.flickr.com/photos/mandaquick/

Easy improvement 9. Large groups

  • Original picture
  • http://www.flickr.com/photos/emma7114

Easy improvement 10. Backgrounds

  • Original picture
  • http://www.flickr.com/photos/mandaquick/

Easy improvement Quickly done on Clip Art Usehttp:// www.picnik.com /for a more professional look Avoid busy backgrounds 11. Grip & grins

  • Avoid
  • http://www.flickr.com/photos/mandaquick/

Easy improvements Capture the moment! 12. Use captions

  • From
  • http://www.flickr.com/photos/marctonysmith/

To Grey squirrels may live in the UK now but they still remember their American roots! 13. Design a masthead(or contact us for more information) 14. Get inspired by your newsagent http://twitter.com/lcssatglamorgan 15. Useful websites http:// www.picnik.com http:// www.liquidlibrary.com http:// www.photos.com http:// www.dafont.com