Mobile Apps versus Mobile Websites: Which is Better for Businesses?

  • Published on
    11-Jun-2015

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Mobile apps and websites both benefit businesses, as it reaches a wider audience effectively. Its up to the needs of the business if one or both are necessary.

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  • 1. Mobile Apps versus Mobile Websites: Which is better for Businesses?As smart phones continue to dominate the market, it wont be long until all mobile users switch to this remarkable device. With high-performing operating systems, smooth user interfaces, applications, and mobile browsers, who wouldnt want to have such phones? This is why many people today surf the Internet using their smart phones rather than their desktop computers and laptops.Reaching a mobile audience has become an important goal for all businesses. Online marketing isnt enough if it wont accommodate mobile users as well. There are two ways to reach this type of audience: mobile websites and mobile apps. Both are beneficial, but deciding which to focus on depends on the business needs.Mobile Apps Mobile applications are accessible even without an Internet connection. Users simply need to download a file from their respective app stores (Apple Store for iOS and Google Play for Android devices) and itll be accessible anytime and anywhere. The device needs to have enough space to accommodate it, though. Moreover, applications will stay in the users device unless they decided to uninstall it. This makes the user exposed to the business 24/7, without trying to remember a URL.

2. Mobile Websites This is a cost-effective way to give users a better browsing experience. By using a responsive design for existing websites, businesses will be able to reach mobile audiences regardless of the device they use. It adjusts to the screen size, making it easier for viewers to read and browse through content. Users need to bookmark or memorize the URL to visit a site. This is why its ideal to think of a short domain that users can memorize easily. Compared to mobile applications, theres no file to download, as the website loads upon visit. Mobile apps and websites both benefit businesses, as it reaches a wider audience effectively. Its up to the needs of the business if one or both are necessary.Sources: http://responsivedesign.ca/blog/the-3-major-marketing-benefits-of-aresponsive-web-design-website http://blog.infomedia.com/business-strategies/the-advantages-of-mobile-apps/ http://www.conducthq.com/