Get More From Google

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    01-Nov-2014

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DESCRIPTION

Speech delivered to the Orlando chapter of the FPRA regarding search engine optimization and marketing.

Transcript

1. Get More From Google Matt Certo President/Founder 2. 3. 4. 5. 6. Todays Goals 30,000 Foot Understanding Understand a Methodology Explore Specific Tactics Practitioners Roadmap 7. Google from 30,000 Feet 8. History Lesson 30,000 Feet 9. Sergey & Larry 30,000 Feet 10. The Algorithm 30,000 Feet 11. 12. 13. The Algorithm 30,000 Feet 14. The Algorithm 30,000 Feet 15. The Algorithm 30,000 Feet Roughly 200 components Changes in number and weight Values on-page and off-page factors 16. Relevance What words are on your page? How fresh is your content? What words are in your domain name ? What pages link to yours? 30,000 Feet 17. 30,000 Feet 18. PageRank 30,000 Feet 19. 20. 21. 30,000 Feet 22. Practitioners Methodology 23. Methodology 24. Methodology 25. Useful Tactics 26. Know thy words Useful Tactics Starter Words orlando hotels hotels in orlando 27. 28. 29. 30. 31. 32. Optimize Pages Useful Tactics Title Tags H1 Tags Domain Name(s) 33. 34. 35. 36. Update Content Often Useful Tactics Google loves fresh text 37. Build Links (Votes) Useful Tactics Look at links to competing firms Sign up for free and paid directories Look for industry-specific opportunities to create links 38. Build Links (Votes) Useful Tactics 39. Useful Tactics 40. Useful Tactics 41. Structure Links Properly Useful Tactics WRONG For more information, click here . RIGHT For more information, visit discount Orlando hotels . 42. Start a Link Exchange Page Useful Tactics Recruit and solicit link partners. 43. Focus on 2 nd Level Pages Useful Tactics 44. Get Comfortable with Analytics Useful Tactics We have Google Analytics installed but we dont really know what the reports mean. 45. Cater to Users Useful Tactics Dont create pages just for search engines. Google will know. 46. SEO is not Free Useful Tactics For every $1 a business spends on Adwords, they receive an average of $8 in profit. --Google 47. Practitioners Roadmap 48. First Steps Roadmap Search engine success is a journey, not a day-trip. 49. Ongoing Education Roadmap www.seomoz.org www.mattcutts.com/blog 50. Benchmarking/Goals Roadmap Assess current standing Set 3, 6, 12 month goals 51. Develop Schedule Roadmap On-site tactics Off-site tactics 52. 53. Thank you! Matt Certo [email_address] 407-722-7830