Blogging for your Business slide 0

Blogging for your Business

  • Published on
    29-Oct-2014

  • View
    4

  • Download
    2

DESCRIPTION

Presentation given by the Parnassus Group at the Redmond Chamber of Commerce "Breakfast at Thinkspace" event.

Transcript

  • 1. Welcome

2. Who Are We?

  • The Parnassus Group
  • A boutique marketing agency
  • Hosts of the Blog Business Summit and Facebook Marketing Conferences
  • Creators of Blogging the Stratosphere event
  • Focus on Web 2.0 technologies and platforms
  • Thinkspace tenants and chamber members

3. What will We Cover Today?

  • A pragmatic, business-focused look at the Social Web with heavy emphasis on blogging
  • Social Media defined
  • How companies can benefit

4. Audience assumptions

  • Small business
  • Promotional focus
  • Care about search
  • Are new to blogs and blogging

5. Having a Web site is not enough!

  • Not dynamic
  • Not broadcasting
  • Googles largely ignoring it
  • Its probably out of date(?)

6. Email is broken

  • In boxes are overwhelmed
  • Spam filters are hyperactive, yet inaccurate

7. The Social Web (Web 2.0)

  • Non-static living sites
  • Data driven content
  • Content endures
  • User-generated content
  • Two way communication -- Interaction between sites and individuals
  • Broadcasting via syndication
  • People focused

8. Social Media Defined

  • In comparison to traditional media (and Web 1.0), online social media is perpetuated Web-enabled content of a conversational nature.

9. The First Wave

  • Discussion groups/bulletin boards
  • Blogs
  • Wikis
  • Instant Messaging

10. The Second Wave

  • Social networks: Facebook, MySpace, LinkedIn
  • Twitter/Jaiku/Pownce

11. What is a blog?

  • Its just a Web site in the form of a journal. A Web log
  • Entries appear in reverse chronological order
  • Data driven
  • Broadcasts via RSS
  • Every new entry is also a new page

12. Why you should have a blog

  • Automatic SEO
  • Easy to update
  • Readers can subscribe
  • Helps establish thought leadership
  • Helps establish relationships

13. SEO case study: bigbusinessjet.com 14. Creating a blog: Wordpress.com 15. Posting example 16. Frequently asked questions

  • What service or platform is best?
  • How often should I post?
  • What should I write about?
  • What about comments?
  • How can I measure traffic/readers/sales?

17. What is Twitter?

  • Goodbye Tolstoy
  • Conversation
  • Platform
  • Conventions

18. Twitter: microblogging in action

  • Twitterific
  • Twinkle
  • Web

19. Why does it work?

  • Social Currency
  • Computerless communication
  • Low effort / high return
  • Spam Free

20. Why do I care?

  • Traffic
  • Cachet
  • Buying Decisions:
    • kevinkozan : hmmm.. what wine should I buy tonight?
    • jcuene: should i buy a new ipod now, or wait?
    • geoffgirardin : ATTN: I'm looking to buy a webcam. What should I buy?

21. What is Facebook?

  • Social network
  • Lifestreaming
  • Digital Rolodex
  • Relationships & Identity

22. Facebook tour 23. Marketing via Facebook

  • Fan pages
  • Groups
  • Messaging
  • Applications
  • The Publisher

24. What Do I Do Now?

  • Start a simple blog
  • Plan for a complete blog
  • Start listening to the buzz
  • Join Facebook, create your Fan page
  • Start a Twitter account

25. Thanks! [email_address] [email_address]