Blogging for your Business

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Report
  • 1. Welcome
  • 2. Who Are We?
    • The Parnassus Group
    • A boutique marketing agency
    • Hosts of the Blog Business Summit and Facebook Marketing Conferences
    • Creators of “Blogging the Stratosphere” event
    • Focus on Web 2.0 technologies and platforms
    • Thinkspace tenants and chamber members
  • 3. What will We Cover Today?
    • A pragmatic, business-focused look at the “Social Web” with heavy emphasis on blogging
    • Social Media defined
    • How companies can benefit
  • 4. Audience assumptions
    • Small business
    • Promotional focus
    • Care about search
    • Are new to blogs and blogging
  • 5. Having a Web site is not enough!
    • Not dynamic
    • Not broadcasting
    • Google’s largely ignoring it
    • It’s probably out of date(?)
  • 6. Email is broken
    • In boxes are overwhelmed
    • Spam filters are hyperactive, yet inaccurate
  • 7. The Social Web (Web 2.0)
    • Non-static “living” sites
    • Data driven content
    • Content endures
    • User-generated content
    • Two way communication -- Interaction between sites and individuals
    • “ Broadcasting” via syndication
    • People focused
  • 8. Social Media Defined
    • In comparison to traditional media (and Web 1.0), online social media is perpetuated Web-enabled content of a conversational nature.
  • 9. The First Wave
    • Discussion groups/bulletin boards
    • Blogs
    • Wikis
    • Instant Messaging
  • 10. The Second Wave
    • Social networks: Facebook, MySpace, LinkedIn
    • Twitter/Jaiku/Pownce
  • 11. What is a blog?
    • It’s just a Web site in the form of a journal. A “Web log”
    • Entries appear in reverse chronological order
    • Data driven
    • “ Broadcasts” via RSS
    • Every new entry is also a new page
  • 12. Why you should have a blog
    • Automatic SEO
    • Easy to update
    • Readers can subscribe
    • Helps establish “thought leadership”
    • Helps establish relationships
  • 13. SEO case study: bigbusinessjet.com
  • 14. Creating a blog: Wordpress.com
  • 15. Posting example
  • 16. Frequently asked questions
    • What service or platform is best?
    • How often should I post?
    • What should I write about?
    • What about comments?
    • How can I measure traffic/readers/sales?
  • 17. What is Twitter?
    • Goodbye Tolstoy
    • Conversation
    • Platform
    • Conventions
  • 18. Twitter: “microblogging” in action
    • Twitterific
    • Twinkle
    • Web
  • 19. Why does it work?
    • Social Currency
    • Computerless communication
    • Low effort / high return
    • Spam Free
  • 20. Why do I care?
    • Traffic
    • Cachet
    • Buying Decisions:
      • kevinkozan : “hmmm.. what wine should I buy tonight?”
      • jcuene: “should i buy a new ipod now, or wait?”
      • geoffgirardin : “ATTN: I'm looking to buy a webcam. What should I buy?”
  • 21. What is Facebook?
    • Social network
    • Lifestreaming
    • Digital Rolodex
    • Relationships & Identity
  • 22. Facebook tour
  • 23. Marketing via Facebook
    • Fan pages
    • Groups
    • Messaging
    • Applications
    • The Publisher
  • 24. What Do I Do Now?
    • Start a simple blog
    • Plan for a complete blog
    • Start listening to the buzz
    • Join Facebook, create your Fan page
    • Start a Twitter account
  • 25. Thanks! [email_address] [email_address]
  • Description
    Presentation given by the Parnassus Group at the Redmond Chamber of Commerce "Breakfast at Thinkspace" event.