30 Magazine -- Mobile Apps Marketing II

  • Published on
    05-Dec-2014

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  • 1. Welcome App By Mr. Jamie
  • 2. Mr. Jamie appWorks 50+
  • 3. iPhone / Android
  • 4. 2,520 5.8%
  • 5. Apps Data: AdMob (2010-6-30)
  • 6. App Store 300,000Android 500,000 iOS 0 100,000 200,000 300,000 400,000 500,000
  • 7.
  • 8.
  • 9. SEO Apps
  • 10.
  • 11.
  • 12.
  • 13. SEO
  • 14. Icon!!
  • 15.
  • 16. Apps
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. CPM/CPC/CPA?Web MobileAdSense Mobile vs. AdMobInMobi, Vpon, etc.
  • 22.
  • 23.
  • 24.
  • 25. Why?Facebook
  • 26. Why? FacebookEmail
  • 27.
  • 28. Web 3.0
  • 29. Facebook
  • 30. 8.5 2.5 App : 72% 53%
  • 31. Social everything Social games, social browser, social news, social shopping, social investing, social music
  • 32. Open Graph = Social Everywhere
  • 33.
  • 34. (impressions)(expressions)
  • 35. Gillette http://www.youtube.com/watch?v=cTl3U6aSd2w
  • 36. BlendTec http://www.youtube.com/watch?v=lAl28d6tbko
  • 37.
  • 38. iPhone 160,000 x $30 CPM = $4,800,000 2007 : 5
  • 39. Justin Bieber () http://www.youtube.com/watch?v=L9XF7dHbhN8
  • 40. 1:59 x 3,000,000
  • 41. Old Spice http://www.youtube.com/watch?v=owGykVbfgUE
  • 42. Old Spice Man http://www.youtube.com/watch?v=owGykVbfgUE
  • 43. Old Spice http://www.youtube.com/watch?v=uLTIowBF0kE
  • 44. Old Spice Responses (Wieden + Kennedy) 11 , 87 57,000,000 views
  • 45. Old Spice Responses @mrskutcher http://www.youtube.com/watch?v=GPlg9ez4L1w
  • 46. Old Spice http://www.youtube.com/watch?v=nFDqvKtPgZo
  • 47. mrjamie.ccQuestions?