2014 Fundraising Technology Trends Study

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    27-Jun-2015

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There's an overwhelming amount of technology choices available to fundraisers. But there's only so many hours in the day. And, only so many dollars in the budget. Which technology options can create the biggest impact? Which choices can truly help to accelerate your fundraising success? The recently published "2014 Fundraising Technology Trends Study" took on these questions and provided answers. The study was published by software matching service Find Accounting Software and cosponsored by the Association of Fundraising Professionals, as well as non-profit accounting software providers Araize and Cougar Mountain. http://findaccountingsoftware.com/expert-advice/2014-fundraising-technology-trends-study/

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1. 2014 Fundraising TechnologyTrends StudyBy: Find Accounting Software 2. Study overview● 142 fundraisers answered a 25 question surveyproviding actionable data on technology best practices● Co-sponsored by:o The Association of Fundraising Professionals (AFP)o Cougar Mountaino Araize2014 Fundraising Technology Trends Study 3. Critical questions answered● Which management software options, communicationchannels, and payment methods do fundraisers useand to what degree?● What attitudes do fundraisers hold on technology andits impact on fundraising effectiveness?● Most importantly: Which tools work and which don’t?2014 Fundraising Technology Trends Study 4. Key finding #1Success isn’t assured.Nearly half of fundraising organizations (47%) generated the same orless revenue in 2013 versus 2012.2014 Fundraising Technology Trends Study 5. Key finding #2Fundraisers believe in technology,but often lack it.4 out of 5 fundraisers say better technology leads to fundraisingsuccess; only 1 in 3 say they have the tools they need to be effective.2014 Fundraising Technology Trends Study 6. Key finding #3Leveraging the web matters.Fundraisers who accept online donations were 24% more likely to haveincreased their fundraising revenue.2014 Fundraising Technology Trends Study 7. Key finding #4Diversification is key.A greater variety of management software, communication channels,and payment methods lead to greater fundraising success.2014 Fundraising Technology Trends Study 8. Key finding #5The profile of a successful fundraiserexists--and it can be emulated.Over 8 out of 10 fundraisers who met specific best practice standardsin terms of technology adoption described themselves as either“effective” or “very effective” fundraisers.2014 Fundraising Technology Trends Study 9. Fundraising growth is hit or miss. 53% of non-profits increased 2013 vs 2012 revenues.2014 Fundraising Technology Trends Study 10. Fundraisers feel they can improve. Only 45% say they are effective or very effective.2014 Fundraising Technology Trends Study 11. Different types of fundraising organizations are more effective than others.2014 Fundraising Technology Trends Study 12. The ability to grow revenue year-to-year did not vary significantly by organization size.2014 Fundraising Technology Trends Study 13. The ability to grow revenue year-to-year did not vary significantly by organization size.2014 Fundraising Technology Trends Study 14. Fundraisers have a high level of confidence in technology to improve fundraising.2014 Fundraising Technology Trends Study 15. Most fundraisers feel they don’t have the technology tools they need to succeed.2014 Fundraising Technology Trends Study 16. Fundraisers use a diverse set of management software tools.2014 Fundraising Technology Trends Study 17. What software works?Only 25% of the firms who reported not using any fundraisingmanagement software were able to grow 2013 revenues.Compare that to the proportion of revenue growing organizationswho managed their fundraising with:● CRM software (65% of users reported revenue growth)● Contributions management software (62%)● Accounting software (61%)● Productivity applications (60%)● Web analytics software (57%)2014 Fundraising Technology Trends Study 18. Effective/very effective fundraisers use 2x as many mgmt. software tools as ineffective peers.2014 Fundraising Technology Trends Study 19. Contributions mgmt softwareNon-profit organizations using contributions management software are...38% 36% 49%More likely to haveincreased fundraisingrevenue between 2013and 2012.More likely to projectincreased fundraisingrevenue in 2014 versus2013.More likely to describetheir fundraising effortsas “effective” or “veryeffective.”...compared to non-profits not using contributions management software.2014 Fundraising Technology Trends Study 20. In-person & web communication was reported at the largest # of fundraising non-profits.2014 Fundraising Technology Trends Study 21. Effective/very effective fundraisers use 2x more communication channels vs. ineffective peers.2014 Fundraising Technology Trends Study 22. Communication channel impactWith most non-profits using multiple channels, no individualchannel correlates with a particularly elevated success rate.Consider the proportion of organizations projecting 2014 revenuegrowth in each communication channel user group:● Newspaper (68% project 2014 revenue growth)● Phone (67%)● Postal mail (65%)● Broadcast (65%)● Web (64%)● Email (64%)● In-person/events (63%)2014 Fundraising Technology Trends Study 23. Fundraisers leveraging the web utilize a variety of tactics.2014 Fundraising Technology Trends Study 24. Effective web channelsFundraisers who blog & use online video content areparticularly effective.+34%Non-profits that blog are34% more likely to haveincreased revenue in 2013than those that do not.+47%Non-profits that use videoare 34% more likely tohave increased revenue in2013 than those that donot.*Additionally, the use of websites, social media, mobile web, forums, mobile apps, and web chat also all representedsuccess factors. Each technology’s user groups had elevated rates of growing 2013 revenue compared to non-users.2014 Fundraising Technology Trends Study 25. Effective/Very Effective fundraisers use nearly 3x as many web channels as ineffective peers.2014 Fundraising Technology Trends Study 26. Impact of online donationsNon-profits organizations that accept online donations are...24% 26% 61%More likely to haveincreased fundraisingrevenue between 2013and 2012.More likely to projectincreased fundraisingrevenue in 2014 versus2013.More likely to describetheir fundraising effortsas “effective” or “veryeffective.”...compared to non-profits that do not accept donations online.2014 Fundraising Technology Trends Study 27. Cash is still king, but nearly 1 in 2 fundraisers accept paypal and eft payments.2014 Fundraising Technology Trends Study 28. Effective/very effective fundraisers accept payment through a larger variety of methods.2014 Fundraising Technology Trends Study 29. Successful fundraiser profileTop performers*: Consider the results of tech-enabled, highlydiversified fundraisers.67% 83% 83%Said their 2013Project increasedFeel they are eitherrevenues wererevenue in 2014 versus“effective” or “very“considerably more”2013.effective” fundraisers.than 2012.*Based on fundraisers accepting online donations and using at minimum 3 software managementtools, 5 communication channels, 3 web-based tactics, and 3 payment acceptance methods.2014 Fundraising Technology Trends Study 30. Study populationAll survey takers from US and Canadian fundraisers.2014 Fundraising Technology Trends Study