0000 mahala mobile presentation 2011load

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Slide 1

Who is mahalaMobile?

Mobile Development

Mobile site design and setup, custom development Full handset detection, auto mobile number detection On-the-fly mobi site rendering based on handset capabilities Mobile Ad serving engines Mobile Analytics and reporting SMS Gateway and SMS modules

Mobile Marketing

Ad targeting offered by the following methods: Demographic, Geographic, Contextual, Device, Carrier Mobile display vs Mobile Search CPC Text + Banner and CPM Text + Banner ad placement on a number of mobile ad networks We provide mobile strategy, campaign optimization, interim & post campaign reporting and post campaign click analysis We also ensure all ads and campaigns are in accordance with the current Mobile Best Practice

Mobi Sites:

mobile marketing and mobile technology enabler

creative mobile marketing and custom development solutions

in-house design and technology development team

create a powerful mobile communication channel direct to your customer

non intrusive mobile solutions that are designed according to your own strategy and objectivesconceptualising, managing, developing & implementing mobile technologiesoffers mobi sites, advertising & premium rated SMS and more...

* Home/service-products/optin- signup/contact/about pages * Mobile device recognition & rendering * Click-2-Call & SMS WAP Push links * Optin Database/Registration Form * SMSShort Codes/SMS, Multimedia, Voting & Voucher Modules* Mobileanalytics (reporting)

mahalaSMS Advertising Campaigns :

SMS Advertising:60 characters that are provided for advertisers to be placed on any free text message being sent through mahalaSMSmahalaSMS.mobi

YAY! U2 is comng 2 S.Africa-Will buy tickets @ the shop 4 us now! Its gonna b so gr8! mahalaSMSOptions Back Reply

Mobile Site Advertising:

Connect to Goodyz

Some of our services

Mahala means free mahalaMobiles clients:

www.bongi.mobi www.mahalasms.mobi www.mahalachat.mobi www.mahalavideo.mobi www.mahalaweather.mobi www.mahalasoccer.mobi www.mahalatoilet.mobi www.mybookmark.mobi www.myhandset.mobi

What is What is bongi.mobi? Is a place where anyone can build their own mobi site for MAHALA! mahalaMobile has spent the last 2 years developing best practices for mobile development, all of which are showcased in bongi.mobi!

Technologies Fast document orientated database (as used by Facebook & YouTube) Full Handset detection Transcoding - Image/Font Resizing (based on handset capabilities) Own Mobile Ad Serving Geolocation, tinyURL Multimedia (images, video, music) Own Analytics and tracking Click-2-call SMS (including WAP PUSH), Email Modules 3rd Party API Integration (weather, translation, currency conversion)

What is MX8.mobi? What is mx8.mobi? Wap-based IM chat platform (MXiT, Facebook)Problem? IM is Session-based, some IM platforms are closed communities Have to download app (OS dependant) No-clickable adsNo Problem! (Solution) Server-side session maintenance, User Refresh, Cross Platform IM chat Contextual based advertising (keyword mapping) Messages + PresenceLanguages Used Python, Java, PHPTechnologies OpenX (Ad server) if its good enough for groupon its good enough for you OpenFire (IM transport layer) Tera-WURFL (Handset detection) - if its good enough for facebook its good enough for you ActiveMQ (Message Queuing) API + Comms XMLRPC, proxy via Cape TownSMS MX8 to 33750 to get the WAP link. Cost R1.50

Mobile Check

Your mobi.readiness score is calculated from the results displayed below. Failing tests and large page sizes both lower the score.

Readiness, Size, Time & Cost

www.mahalasms.mobi

Handset Rendering

Emulation

Actual Device

Display vs Search?

VS

Neil Croft

(t) 011 025 2818 (sales)(t) 011 023 2818 (technical)(w) www.mahalamobile.co.za(e) technical@mahalamobile.co.za(e) sales@mahalamobile.co.za

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