The Social Media Amateur - Bill Boorman

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    29-Aug-2014

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DESCRIPTION

Bill Boorman's opening talk at Social Media & Sport Summit in London on 15 July 2010.

Transcript

  • The Social Media Amateur @BillBoorman
  • I hang out in
    • Twitter: @BillBoorman
    • Facebook:
    • LinkedIn
    • Xing
    • Wordpress: Recruiting Unblog
    • YouTube
    • Blogtalk Radio
    • #Tru Recruiting Unblog
  • The 8 Big Questions
    • Will social media kill traditional marketing?
    • Is print dead?
    • Do bloggers have credibility?
    • Will twitter go the same way as Myspace?
    • Do people talk business on Facebook?
    • Will LinkedIn work for sports clubs?
    • Do people connect with brands?
    • Can you really make money from social?
  • The 8 Big answers
    • No
    • Not yet
    • Yes
    • No
    • Yes
    • Yes
    • Yes
    • Yes
  • Why me?
  • Why Me
    • 5 #tru events
    • 7 more planned
    • #trulondon
    • 170 attendees
    • 8 week lead time
    • 11 countries
    • 35,000 in sponsorship
    • Placed 6 th On-line Influencer for Recruiting Worldwide
  • 0 spent on marketing!
  • What is Social Media? A person to person conversation with 1000s listening in
  • The Biggest Pub in the Universe
  • Traditional Marketing is Broadcast
  • Social Media is Person to Person
  • Time Allocation: 60% Replying 30% Listening 10% New Content Stolen from Chris Brogan: Trust Agents
  • The Benefit You Have is That You Already Have Brand advocates
  • Make Friends, Acknowledge & Help Your Brand Advocates
  • Influence is more important than Advertising I.M.O.
  • The Channels Explained
  • Linked In
    • Interactive and highly searchable list of contacts
    • Groups
    • Questions and Answers
    • E-mail Contact
    • Applications
    • The Business Place
  • Potential Reach: 59,244 Marketing Managers within 100 Miles of Northampton
  • LinkedIn
    • 100% Profile
    • Business Profile
    • BoxNet Application
    • Twitter Application
    • Embed Video
    • Slide Share
    • 50 Groups
    • RSS Q & A
  • FaceBook
    • 22,988,560 UK Profiles
    • Profile
    • Fan Page
    • Friend
    • Regular Updates
    • Shares
    • Likes
  • FaceBook Ad Stats
    • 827,500 list Liverpool F.C. in interests (UK)
    • 3,100 list Carlisle Utd
    • 267,220 list Cricket
    • 80 list Bristol motor Speedway
    • 3,380 list Ipswich Town
  • FaceBook Ads
    • Create Fan Page (Destination)
    • Regular Content Update
    • Shared Admin
    • Create Events
    • Targeted Ad links
    • Pay by Click Through
    • Less than 50% of Google Ad-Words
    • FB-140 Application
    • Birthdays: Hashlove
  • Twitter
    • 140 character conversation
    • Follow & 50% follow back
    • #s
    • Instant Communities
    • Daily Conversation
    • Listening Tools
    • R.T.s
    • Google Indexed
    • Massive Reach
  • YouTube
    • Best to be Amateur
    • Flip Cam reporters?
    • High Google Ranking through Tagging
    • Video is viral
    • Easy to distribute
    • You Tube Channel
    • Easy Subscription
  • Blogs
    • The Landing Page
    • Great S.E.O.
    • Not Advertising or a Brochure
    • Set up a Blog Squad
    • More influential than Press (Fashion)
    • Give Access & Incentive
    • People Believe Bloggers!
  • Going mobile
    • 1 billion I-Phone Apps Downloaded
    • 200,000 at the Store
    • 73% of Internet sign Ups mobile
    • Web compatibility
    • Dont forget Android
    • Easy Distribution
    • 4 Square & the Mayors
  • Build The Network First
  • Listen & Engage
  • Talk First & Sell Last
  • Your Questions

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