How to Reduce Churn with Better Product Adoption

  • Published on
    22-Jan-2018

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  • How to Reduce Churn with Better Product Adoption

    How to Reduce Churn with Better Product Adoption

    Ty MagninDirector of Marketing, Appcues@tymagnin

  • How to Reduce Churn with Better Product Adoption

    Housekeeping!Join the conversation on twitter!

    @GetAmity @tymagnin #CSwebinar

    Q&A at the end

    Check your inbox for the deck and recording

  • How to Reduce Churn with Better Product Adoption

  • (Slack, Asana, Amazon,

    InVision, Apple, HubSpot,

    MailChimp)

    In the age where product-

    led businesses are beating

    their competition,

    product adoption reigns

    king.

  • In the age where product-

    led businesses are beating

    their competition,

    product adoption reigns

    king.

  • 4 parts of the user journey

    1. Prospective users

    2. New users

    3. Lagging users

    4. Power users

  • Product adoption starts from your website & GTM experience

  • Your website & GTM experience

    Tell them what they need to know

    Set the right expectations

    Be clear how they should move forwards

  • Your website & GTM experience

  • Your website & GTM experience

    Tell them what they need to know

    Set the right expectations

    Be clear how they should move forward

  • Your website & GTM experience

    Tell them what they need to know

    Set the right expectations

    Be clear how they should move forward

  • Most drop-off happens during customer/user onboarding

  • Your customer/user onboarding experience

    Spark their motivation

    Drive users to value

    Show them how to upgrade

  • Your customer/user onboarding experience

    Spark their motivation

    Drive users to value

    Show them how to upgrade

  • Your customer/user onboarding experience

    Spark their motivation

    Drive users to value

    Show them how to upgrade

  • Your customer/user onboarding experience

    Spark their motivation

    Drive users to value

    Show them how to upgrade

  • Get lagging users back on track

  • Re-engage lagging users

    1. Find where people are dropping off

    2. Figure out why theyre dropping off

    3. Implement a hypothesis

  • Canvas conundrum

  • Canvas solution

  • Deliver continued value to power users

  • Feature discovery

    Email/blog isnt enough

    Dont grab too much attention

    Add tutorials when necessary

  • AdRolls integration prompt

  • Amitys product update

  • Feature discovery

    Email/blog isnt enough

    Dont grab too much attention

    Add tutorials when necessary

  • AdRolls slide-out announcement

  • Feature discovery

    Email/blog isnt enough; use in-app messages

    Dont grab too much attention

    Add tutorials when necessary

  • AdRolls feature tour

  • Recap

  • Reduce churn with better product adoption

    1. Nail your website experience

    2. Drive new customers/users to value

    3. Diagnose drop-off and experiment to re-engage

    4. Deliver continued value to power users

  • Check us out!Appcues for Product Adoption

    https://www.appcues.com/product-adoption?utm_source=amity&utm_medium=partner-webinar&utm_campaign=product-adoption-launch

  • How to Reduce Churn with Better Product Adoption

    Q&A

  • How to Reduce Churn with Better Product Adoption

    Thank you for being here!