Personal Branding: How to Build Your Personal Brand

  • Published on
    11-Apr-2017

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  • Personal Brand Factor

    Pam MooreCEO / FounderMarketing NutzSocial Zoom Factor

    Social Zoom Factor #GetRealChat#SocialZoomFactor@PamMktgNut

  • 10 Reasons You Need Personal Brandhttp://www.socialzoomfactor.com/personalbrand

  • Embrace the

    JOURNEY!

  • newsno longerbreaks!

    It

    tweets!

  • Facebook

    66% users get news on site 62% find news by chance 38% actively seek news 44% total U.S. Population gets news on Facebook!

  • Facebook

    1.09 Billion daily active users 989 million mobile daily active users

    1.65 billion monthly active users

  • YOUare the media

  • People dont just buy things, they join things

  • These brands differentiate based on their brand.

    They use simplicity, value, trust, emotion and human

    connection.

  • But they are brands, not people, right?

  • Digital and social body language. Your actions speak louder than your words

  • YOU are your brand

  • Embrace OPCs Other peoples community & content

  • Got Personal Branding Strategy?

  • You have a personal brand regardless if youve

    consciously designed or thought about it or not.

  • Stop the excuses You are not too busy You dont have to be a:

    Writer Programmer Brand or social guru Rock star

  • Personal branding goals

    Thought leadership Establish brand Grow and enhance brand Support employer brand Enhance career Future employment opportunities

    Ignite OPCs

  • My Brand is What I say What I do What I think What I tweet What I post on Facebook What I Instagram What I Pin What I snap on Snapchat What I write in email What I share How I respond How I interact on & offline! How I drive!

    ME!

  • Your brand is perceptions What people say behind your back

    What people say when you leave a room

    What people post on a review site or social network

    What people think about you

    Words people use to describe you

  • Know the difference

    Authenticity vs transparency

  • Take charge of your brand

    DO NOT let emotions drive it

  • Not just image

    Sustainability matters

  • Tell Your Story Its not only about you Engage others Share your journey Be patient

  • People dont buy what you do, but WHY you do it!

  • Its in our DNA to find people with the same beliefs.

  • Who are YOU?

    Who are you? What do you stand for? What value do you offer? Who do you offer value for? What is your differentiator? What do you need to learn? What are your strengths? What are your weaknesses? Whats your OPCs?

  • WHO are you talking to? WHAT do they need? WHEN will they engage with you? HOW can you help? WHERE do they want to talk? WHY should they care? Why should you invest?

  • Where to start 1. Plan: Goals + Objectives 2. Vision/ Mission 3. Persona 4. Name (consistent, easy to remember) 5. Social Profiles 6. Domain 7. Message House (bio, description, vision)8. Technology (hosting, measure etc.)9. Content Strategy

  • You must Pick a name (consistent, easy & memorable) Build your persona (create once, use many) Secure & leverage top networks

    Facebook LinkedIn Twitter Snapchat Google+ YouTube Instagram Tumblr Flickr Domain

  • Blog Home base Stays with you always Tell stories Thought leadership Integrated platform for social presence

    Ignite OPCs via syndication & guest blogging

  • Blogging: Tell your story Medium Tumblr Wordpress self hosted

    Hosting: Hostgator Themes: StudioPress, ThemeForest

    KISS

  • Facebook most active -70% engage on site daily-45% several times a day

    Instagram 49%

    Twitter 36%

    Pinterest 17%

    LinkedIn 13%

    Facebook is home base for many people

  • Facebook Build your brand Storytelling Live video Build your network Establish community Embrace evangelists Share content Grow blog readership Thought leadership OPC

  • LinkedIn More than job seeking / recruiting Build your brand Build your network Establish community Publish content Grow blog readership Thought leadership Achieve business goals OPC baby!

  • Twitter Ignite your network Find relevant content Become a curation machine Leverage & setup tribes Thought leadership Blog readership Use tools to grow following (Manage Flitter)

  • Instagram Tell stories Humanize your brand Connect dots with corporate / employer

    Connect with other humans

    Integrate with other networks

  • Video Live Streaming & Mobile Broadcasting Facebook Live Periscope UstreamYouTube Live

    Behind the scenes Exclusive content Q&A Up close and persona Broadcast events, launches, news

  • Meaningful Journey Dont focus on follower counts focus on heart counts

    Look at metrics that help you understand if people are believing you and if they believe the same.

    Start with a seed.

  • Personal Brand Zoom Kit: http://www.themarketingnutz.com/personalbrandzoom

    10 Reasons You Need Personal Brandhttp://www.socialzoomfactor.com/personalbrand

  • Questions? Pam MooreCEO / Founder Marketing Nutz@pammktgnutBlog: www.pammarketingnut.comAgency: www.themarketingnutz.comPodcast: www.socialzoomfactor.com

  • Maslows hierarchy of needsMorality,creativity,

    spontaneity, problem solving, lack of prejudice,

    acceptance of facts

    Self-esteem, confidence, achievement, respect of others, respect by others

    Friendship, family, sexual intimacy

    Security of body, employment, resources, morality, family, health, property

    Breathing, food, water, sleep, homostasis, excretionphysiological

    safety

    belonging

    esteem

    self-actualization

  • Hierarchy of social community inspiration

    self-actualization

    esteem

    belonging

    safety

    physiological

    achieve

    connect

    inspire

  • The RIGHT people will find you if you are authentic in what you

    believe.

  • Communities Create Markets

    Opportunity Harvest

    Free member

    Paid member

    Loyal evangelist

    Community Zone Customer Zone

    $$

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