10 Things You Should Teach About Mobile Journalism

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    15-Jul-2015

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Social Media and Journalism

10 Things You Should Teach About MobileAnthony Adornato, Ithaca College@AnthonyAdornatoDebora Wenger, University of Mississippi@dhwengerAllissa Richardson, University of Maryland@ProfAlliRichAdam Bradshaw, KVVU-TV@mrnews5@AnthonyAdornato | #2015BEA

-WELCOME-TALK ABOUT WHY THIS PANEL | MOBILE AND SOCIAL GO HAND-IN-HAND-INTRODUCE PANELISTS110 Things You Should Teach About Mobile

Slides & Morebitly.com/mobileandsocial

Mobile & Social Media Journalism course websiteMobileandSocialMediaJournalism.com@AnthonyAdornato | #2015BEA

--THEY CAN FIND SLIDES AND MORE IN THE GOOGLE DRIVE-ALSO, TALK BRIEFLY ABOUT MY CLASS-STUDENTS ARE GIVEN IPADS FOR THE SEMESTER--MOBILE AND SOCIAL GO HAND-IN-HAND

210 Things You Should Teach About Mobile

Its like taking vitamins. You probably need them at some point. Which ones? How often? Thats a mystery to me.@AnthonyAdornato | #2015BEA

--Explain how digital native doesnt mean they know how to use this in journalistic ways.--B/ of this Im a firm believer that a standalone class is needed--Students help me come up with these ideas of to share with you310 Things You Should Teach About Mobile1. The Digital-First Story Pitch

2. Repetition, Repetition, Repetition

3. Is it working? Analytics

@AnthonyAdornato | #2015BEA

410 Things You Should Teach About Mobile1. The Story PitchDigital First = Mobile/Social First

Story pitches must include how youll use mobile/social for:NewsgatheringDissemination Audience Engagement

@AnthonyAdornato | #2015BEA

WE KNOW JOURNALISM IS A CONVERSATION NOW. WE TAKE VIEWERS ALONG THE LIFE CYCLE OF A STORY. WE NO LONGER WAIT FOR THE 5 OR 6 PM NEWSCASTS. THIS CAME OUT OF MY RESEARCH.THIS WAS MY WAY OF CAPTURING IN CLASS WHAT I NOTICED IN MY RESEARCH BACK IN NEWSROOMS. SM WAS IMPACTING REPORTERS JOB RESPONSIBILITIES IN THREE WAYS.

510 Things You Should Teach About Mobile1. The Story Pitch

@AnthonyAdornato | #2015BEA6WE KNOW JOURNALISM IS A CONVERSATION NOW. WE TAKE VIEWERS ALONG THE LIFE CYCLE OF A STORY. WE NO LONGER WAIT FOR THE 5 OR 6 PM NEWSCASTS. THIS CAME OUT OF MY RESEARCH.THIS WAS MY WAY OF CAPTURING IN CLASS WHAT I NOTICED IN MY RESEARCH BACK IN NEWSROOMS. SM WAS IMPACTING REPORTERS JOB RESPONSIBILITIES IN THREE WAYS. 10 Things You Should Teach About Mobile2. Repetition, Repetition, RepetitionGet them in the field often

Bi-weekly stories using iPad minis550-600 wordsImage gallery1:30 video

@AnthonyAdornato | #2015BEA

Repetition -- biweekly stories produced solely using mobile/ soicial. Pitch stories and must include how use am/mobile in the three buckets. To-do lists Show examples. Must show metrics. Refer to NYT page 1 changes.

710 Things You Should Teach About Mobile2. Repetition, Repetition, Repetition Weekly To-Do ListsAt least four tweets related to your story. Give your audience meaningful information. Remember to @mention and use hashtags when possible. Ideas weve discussed: tell them what youre working on, provide a behind-the-scenes look, ask a question about the story, quotes from sources. Produce one video teasing your story, and then share to Twitter and your professional Facebook page.Two photos: share to Twitter and your professional Facebook page.

@AnthonyAdornato | #2015BEAThis ties into SMO social media optimizationSubmit storify of items.810 Things You Should Teach About Mobile2. Repetition, Repetition, Repetition

@AnthonyAdornato | #2015BEA

Social Media Optimization (SMO)

This ties into SMO social media optimization910 Things You Should Teach About Mobile3. Is it working? Analytics

WordPressFacebook InsightsTwitter AnalyticsHootSuite

@AnthonyAdornato | #2015BEA

--EXPLAIN HOW GIVE STUDENTS A SHEET, AND FOR EACH OF THESE THEY ANSWER SPECIFIC QUESTIONS--EXPLAIN HOW DYLAN GOT JOB AND B/ OF SMO THEY WERE IMPRESSED 1010 Things You Should Teach About Mobile3. Is it working? Analytics

Which SM posts are receiving the most engagement: RT, favs, likes, clicks, and replies? Whats unique about them? Do you notice a relationship between SM activity and website traffic? Top visited website posts and pages? Top referrers to your website?

@AnthonyAdornato | #2015BEA

1110 Things You Should Teach About Mobile

@AnthonyAdornato | #2015BEA

In addition to weekly stories, look for events that you can cover and partnerships with local outlets. 1210 Things You Should Teach About Mobile1. The Digital-First Story Pitch

2. Repetition, Repetition, Repetition

3. Is it working? Analytics

@AnthonyAdornato | #2015BEA

1310 Things You Should Teach About Mobile

Slides & Morebitly.com/mobileandsocial

Mobile & Social Media Journalism course websiteMobileandSocialMediaJournalism.com@AnthonyAdornato | #2015BEA

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