Giving away 6 million is harder than you think - SXSW V2V Presentation

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    16-Apr-2017

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Open Source Software for Associations and Non ProfitsWE JUST WANT TOCHANGE THE WORLDAS WE KNOW IT.AND WE WILL.@eschipul at #SXSWV2VJohnny AppleseedType a quote here. A Vegas Story Believe it or NotThat Started in Houston as SchipulPROPRIETARY TO OS: GIVING AWAY 6 MILLION IS HARD!!Ed Schipul | www.tendenci.com | @eschipul TWITTER @eschipul @tendencihttp://www.tendenci.com1. Marketing OR Software - Pick One 2. Serve the client. Fire employees who dont. 3. Few Proprietary Thinkers will Convert 4. Technology Changes - Death or SalvationAREAS OF MY EXPERTISEPhoto Credit: flickr.com/photos/duncanh1/9047426263/http://www.flickr.com/photos/duncanh1/9047426263/ A P R I L K Y L EIf you were to start the company today, would it look like it does now? WEB MARKETING IN THE VALLEY?A P R I L K Y L ESCHIPULCON 2011dries buytaert matt mullenwegM A R K E T I N G V S . S O F T WA R E !( P I C K O N E . N O T B O T H )@eschipul #V2VOpenSourceGROW YOUR REACH32 on Twitter50,000+ followers32 on Facebook40,000+ friendsBUT WHY? WHAT ARE YOU REACHING FOR?2011 DRUPAL RAP VIDEO ROI 4 hours film time (x 10 employees) 10 hours script / post production 5 hours music Pro equipment with pro director 5,000 plays 38,318 loads / 1,787 finishes 35 likes / 3 comments Embedded on 100 websitesA HUGE SUCCESS. BUT NOT OUR SOFTWARE?@eschipul #V2VOpenSourceK N O W T H Y S E L F K N O W T H Y M A R K E TH I N T: L I K E I T O R N O T, D E S I G N H A S B E E N T E M P L AT I Z E D ( S O R RY. ) Custom built /open source Less than 10% will use a proprietary product.What Associations & Non Profits WantOpen Source Software for Associations and Non ProfitsM I N D S E T A N D C U LT U R E@twitter handle #talkM I N D S E T D O E S N T C H A N G E ( S O R RY )A C T U A L F O R M E R E M P L O Y E E G I T H U B C O M M U N I T Y PA R T I C I PAT I O N O N A L L P R O J E C T S A F T E R D E PA R T U R ETAKEAWAYJust becauseyou believe inOpen Culturedoesnt meanyour employeesbelieve in it.T E C H N O L O G Y D O E S C H A N G EIf you were to start the company today, HOW IS IT DIFFERENT? YES, SOME WILL LEAVEBUT SOME WONTIF YOU CHANGE1. Marketing OR Software - Pick One 2. Serve the client. Fire employees who dont. 3. Few Proprietary Thinkers will Convert 4. Technology Changes - Death or SalvationAREAS OF MY EXPERTISE"Ed Schipul Site: tendenci.com Blog: eschipul.com Flickr: www.flickr.com/eschipul Twitter: @eschipul and @twitter Slideshare: www.slideshare.net/eschipul WE JUST WANT TO CHANGE THE WORLD AS WE KNOW IT.AND WE WILL.http://www.flickr.com/photos/eschipulhttp://www.slideshare.net/eschipul

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