What's a Web Strategy and Why Do I Need One?

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Creating Your New WebsiteWhat's a Web Strategy and Why Do I Need One?Who We AreFred GreenhalghInternet Marketing/Communications Managerfred@hallme.comHall Web Serviceswww.hallme.com 10+ Years in Business Over 80 Search Marketing Clients 98% of Customers "Very Satisfied"Got Questions? Use GoToWebinar Chat or Ask a Question Twitter with #SEOvision tagStrategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.~ Sun TzuStrategy Vs. TacticsWhat Makes a Strategy? Goals Measurement Tactics AdjustmentGoalsIncrease SalesManage ReputationSpread a MessageBuild a CommunityBuild RelationshipsMeasurementTrafficGoal CompletionTrendsStickinessTactics - Tools of the Trade Once you know what you want, you can better choose your tool The right tool for the job Measure twice, cut onceWeb Design and DevelopmentThe most visible representationof your strategyDevelop with the needs of customers in mindOrganic Search MarketingConnectingQuestionsWith YourAnswersProviding ValuePaid Search MarketingCatch people who are ready to buySpecificityConnecting with PeopleBloggingSocial MediaPress ReleasesEmailMultimediaAdjustment - Tuning Up"The only real mistake is the one from which we learn nothing." - John Powellhttp://www.flickr.com/photos/16230215@N08/2837128711/Re-capPhoto: http://www.flickr.com/photos/5-0_og/1304841776/Define Your GoalsThink StrategicallyChoose the Right ToolsKeep Working On ItLearn More!SEO Vision Blog - http://www.hallme.com/blogSEO Audio Podcast - http://www.hallme.com/podcastWebinars Every Tuesday at 2PM EST http://www.hallme.com/webinarsEmail Me: fred@hallme.comFollow us! http://twitter.com/hall_webwww.hallme.com