Top 5 ways to get ready for the 2017 holiday season
With summer already upon us, many people are taking beach trips or vacations, but as retailers, you are already looking forward to the holidays!
We have examined some key takeaways from the 2016 holiday season to come up with the top 5 ways to prepare for this year.
Looking back to look forward
The buy online, pickup in store (BOPIS) model has become one of the best ways to stay competitive and provide the most convenient shopping options for your consumersespecially the last-minute shoppers.
Accurate inventory information
Short pickup times (same day, within hours)
Efficient in-store customer service
#1: Buy online, pickup in store
61% of stores offered BOPIS in 2016.1
1Lorenzetti, Laura. Why Buy Online, Pickup in Store isnt working
for Retailers. Fortune. 02 Nov 2015.
Whether your customers are shopping online or in-store, making the shopping experience as frictionless as possible is the ultimate aim. You can remove friction from each channel, and across channels:
#2: Frictionless shopping
Include availability info on
Minimize the number of
Use intuitive type-down
approach to collect customer
Equip store associates
with clienteling tablets
Use technology to speed
Adequately staffed stores
Combine online and offline
Shop online while in-store
Buy online pickup/return in store
Develop an app that can be used
for Ecommerce purchases and
#3: Extending Christmas Day delivery cutoff
Free shipping is now par for the course for the holiday season. Shoppers also want the opportunity to shop until the very last minute and still know there will be gifts under the tree. While the season encompasses several other holidays, there is a distinct emphasis placed on Christmas delivery.
Extending cutoff dates for Christmas delivery can help you defend your ground or even edge out competition. Its particularly effective if you can use local stores as fulfillment centers to quickly get the goods into the hands of your consumers.2
2 2016 Holiday Insights Stella Service.
For the first time in 2016, online shopping surpassed in-store shopping over Black Friday weekend, the kickoff of the holiday shopping season.3 With Cyber Monday seeing similar trends in online growthand particularly shopping on mobile phoneswe anticipate that customers will continue to make more purchases from their smart phones.
3 Wahba, Phil. About 10 Million More Americans Shopped Online Than In Stores
Over Black Friday Weekend. Fortune. 27 Nov 2016. 27 April 2017.
10M more Americans shopped online than in-store
#5: The customer knows best
This goes beyond the whole customer is always
right idea. Really listening to your consumers has
never been more importantand luckily, its
never been easier either.
Read reviews & emails
Listen to guests in your store and on customer
Achieve a 360-degree view to understand your
Remember, your shoppers can always vote with
their wallets. Listen to their feedback, act
accordingly, and consider how to provide them
with the best experience every time.
Did you know that data quality underpins each of the top 5 ways to prepare for this holiday season?
Download our tip sheet for more insights on how to make 2017 your best holiday season yet.
Gearing up for a successful 2017 holiday season
https://www.edq.com/resources/data-management-whitepapers/2017-holiday-marketing-campaign-tips/?utm_source=Slideshare&utm_medium=PDF&utm_campaign=getting your data holiday-readyhttps://www.edq.com/resources/data-management-whitepapers/2017-holiday-marketing-campaign-tips/?utm_source=Slideshare&utm_medium=PDF&utm_campaign=getting your data holiday-ready