Digital Future of Retail - Session Amsterdam Creative Industries

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    23-Aug-2014

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We hosted the second Sessions of Amsterdam Creative Industries Center of Expertise as founded by Amsterdam University of Applied Sciences, Inholland University and Amsterdam School of Arts. Presentation and panel took place at the office of info.nl at June 5, 2014.

Transcript

<ul><li> Shopping2020 &amp; digital future of retail June 5, 2014 Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html </li> <li> 16 retail organisations 460 experts 19 research topics </li> <li> 32% 31% 22% 10% 3% 15% 10% 33% 21% 9% 5% 3%4% Laptop Desktop Tablet Smartphone Interactive/Internet television Glasses (e.g. Google Glasses) Smart watches Other devices Total market: devices used in the future to make online purchases (expert forecast) Distribution of online purchase channels (%) 2013 2020 70% online shopping = mobile GFK research Shopping 2020, 2013 </li> <li> a future inhabited by people for whom the words offline, online and mobile have become irrelevant source:http://www.slideshare.net/yiibu/the-emerging-global-web </li> <li> six trends </li> <li> trend 1 Hyper personalisation of all </li> <li> trend 1 Hyper personalisation of all Image: placed.com </li> <li> trend 2 Real experiences balancing a data-driven world </li> <li> trend 2 Real experiences balancing a data-driven world </li> <li> trend 3 Hybrid shopping as default h"p://www.youtube.com/watch?v=3CSXOWKSG98 </li> <li> trend 4 Non-lineair customer journeys </li> <li> trend 5 Retail will be in the cloud http://www.mayicorp.com/SiteAssets/Pages/default/clouds.jpg </li> <li> trend 5 Retail will be in the cloud estimote.com </li> <li> trend 6 The store is everywhere Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html </li> <li> labs.info.nl, Jules Holleboom, 2014 </li> <li> product as platform labs.info.nl, Jules Holleboom, 2014 </li> <li> Become an API Focus on data Think beyond your own store Make open relations </li> <li> Build an community Value customer relations Be an expert Use platforms for transactions </li> <li> The digital future of retail. It is all about platforms and communities. ! Retail as media. </li> </ul>