MInT Social Media Marketing Campaign

  • Published on
    15-Apr-2017

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MInT LEAF

MInT LEAFDaniel Kayal, Zac Jessner, Cormac OBrien & Conor Lavelle

StrategyPromote MInT

Research DCU, DCUBS and societies social media pages

Strong Clear Goals Consistent Colours & Message

Segmentation CAO applicants, International Students, Mature students

Target MarketStudents Main market

Informal content

Provocative imagery

ParentsInfluencers

Formal content

Respond to in-depth information

Hard to reach

LEAFLeadershipEntrepreneurshipAmbitionFulfillment

Acronym to accompany MInT

Explains what the students can expect

Used on all platforms and ties to video

Logo

Brand Awareness and recognition

Incorporates LEAF in a visual sense

Emphasizes the technology aspect

VideoShort tour of DCUShowing the facilities it has to offer

Explaining MInTExplaining each letter of LEAFPotential employers

77 views

MInT LEAF Video

Social MediaFacebook 63% (Jan 2016)

Twitter 31% (Jan 2016)

Instagram 22% (Jan 2016)

Snapchat 25% (Jan 2016)

We chose to invest in each according to their share#MInTLEAF

According to IpsosMRBI.com

FacebookSemi-formal and Informative

Detailed each letter of LEAF

Links to articles related to the course material

Reviews

31 people liked the page104 page views284 people reached

TwitterMore Informal

Image and graphic focused

Humorous

Inspiring

Difficult to reach peopleSmaller user baseOnly 9 followersNot much interaction from followers

Instagram

InstagramSimilar to TwitterInformal approach

Smaller user base so difficult to engage with people

Easier to reach target market

More engagement 40 followersAverage of 7 likes per post

Snapchat

Day to day life in MInT

Very difficult to cultivate any followers

Only 2 followers

Evaluation

Target MarketStudents - Did not engage as we would have hopedParents - Hard to reach

VideoMessage was right Slightly boring

evaluation

FacebookDid not reach enough people maybe too formalNo limit on characters

InstagramEasier to reach target audienceMore engaged followersDifficult to get message across in pictures

evaluationTwitter Very difficult to attract target audienceSimilar technique to Instagram didnt workJumping on trends

SnapchatCharacter count difficult to get message acrossLittle to no engagementLinkedIn

Thanks For listening

Social media linkshttps://www.facebook.com/MintLEAfDCU/

https://www.instagram.com/mint_leaf_dcu/

https://twitter.com/MInTMG114

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