The Next Three Things

  • Published on
    22-Jan-2018

  • View
    301

  • Download
    0

Transcript

<ol><li> 1. THE NEXT THREE THINGS Closing the year out strong </li><li> 2. Why will any of this matter? </li><li> 3. And? </li><li> 4. So, how can this benefit our clients? </li><li> 5. #1 Instagram Ads for Everyone After nearly a years wait. Instagram Ads are available to everyone. Target users based on Facebook demographic &amp; Instagram behavioral data. Clickable- Direct-ResponseAds take users to points of conversion. Engagement with Instagram is growing at 108%YoY </li><li> 6. #2 Finally, mobile eComm that works Buying something from a website on your phone sucks, a lot. 10 step checkout. Pinch, zoom, curse, throw your phone, repeat. Stripe, the payment API company, has released Relay.The most forward thinking API to hit eCommerce in years. Relay allows any merchant to sell their products directly in mobile applications.This brings the magic of Amazon to everyone. This means clients mobile product ads can generate hundreds of times more ROI from a massively improved UX Launch partners areTwitter, SPRING, ShopStyle, inMobi But we can build this into ANY app. </li><li> 7. #3 - Beyond Geo-Fencing </li><li> 8. In the Real World </li><li> 9. Multi-Location? No Problem Optimize per location in real-time Move budget from individual grid points Use context to drive relevance </li><li> 10. All in all This Q4 is going to be unlike anything before Mobiles influence and ubiquity is finally on- par with its performance We can target users for our clients as finely as where theyre standing on earth, right now. </li><li> 11. Thank you! </li></ol>