Growth Hacking is OverratedIts common sense backed by data multiplied by attention to detailingBy Deepak Abbot (Twitter: @deepakabbot)Learn Mobile Growth at www.growthbug.com
Mobile App EcosystemAndroid Apps2.2 mniOS Apps2 mnApps DownloadedMay 201615 bnIndia downloaded 870mn Apps
Smartphone Users : 250mnConnected Users: 180mn3G Users: 100mn60mnMeaningfully ConnectedIndia Internet Base
& the Future looks like this for India
Get Ready for the Exponential GrowthCan we hack growth?
Growth Hacking has No Magical Wand.
Its a combination of:Common SenseAttention to DetailingData Driven DecisionsQuick Iterations & ExperimentationOut of the box thinkingUser Experience
Never RelaxBuilditeratehackhackbuildhackiteratehackhackbuildbuilditerateAttribution TrackingApp DistributionASOReferrals
In-App EngagementSocial PluginsNotifications
Multi Channel Customer ServiceRemarketing
Late Stage Hack
Acquisition = SurvivalRetention = Winning80% users are lost on Day 1
Act right in first 24-48 hours to WIN
How to Engage/Retain?
Why Users Uninstall37540 respondents across 4 apps in News, Sports, Media & Commerce category
Monetization -- > Growth++
Case Study: smartapp iOS
We made $50,000 in 2 months without spending a dime
Monetization -- > Growth++Case Study: smartapp iOS
No.1 on Producthunt at LaunchFeatured by Apple at launchI8N & L8N compliantPrice Tweaks every fortnightGone FREE for a weekApp ReviewsApp that just worksExtremely low on resources
Dont lie to yourself Analyze whats right
Measure the Right MetricseCPI, CAC, True LTV, Retention, True MAU/DAU
Download Calculator - http://bit.ly/growthmetrics