How we actually use Smartphones and Apps nowadays

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The Mobile MarketInsightful Data on Mobile and Appswww.onliquid.comTHE MOBILE WORLDTHE MOBILE WORLD>1.3 BILLION 400 MILLIONsmartphones will be soldPCs will be sold IN 2016smartphone users worldwide2+BILLIONonliquid.com / info@onliquid.comDIGITAL MEDIA TIME SPENT BY USERSON DESKTOP:38%ON MOBILE:54%onliquid.com / info@onliquid.comonliquid.com / info@onliquid.comON MOBILE:9%ON DESKTOP:44%Percentage of marketing personalization efforts allocatedonliquid.com / info@onliquid.comof mobile data traffic was transmitted(Up from 18 Billion GigaBytes in 2013)30 Billion Gigabytes= 1B GigaByteswould be all words ever spoken by human beings5 Billion GigabytesIN 2014THE MOBILE WORLDTHE APP WORLDonliquid.com / info@onliquid.com102+ BILLIONmobile apps downloaded$45+ BILLIONmobile app revenue to-dateUNTIL NOWonliquid.com / info@onliquid.comof time spent on a smartphone is used on apps85%37,5 HOURSspent using apps26,7 APPSare openedON AVERAGE DURING A MONTH:APP USAGEonliquid.com / info@onliquid.comOther appsSHARE OF USAGEENTERTAINMENT20%SOCIAL MEDIA14%PRODUCTIVITY14%COMMUNICATION7%SHOPPING5%onliquid.com / info@onliquid.com1 in 4mobile appsnever get usedof installed mobile apps are used dailyOnly 26%INSTALLED MOBILE APPSonliquid.com / info@onliquid.com http://www.gartner.com/newsroom/id/2996817http://www.gartner.com/newsroom/id/2960125http://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/http://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/http://www.emarketer.com/Article/Real-Time-Personalization-Affects-Bottom-Line/1012689https://www.comscore.com/por/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Reporthttp://www.cisco.com/c/en/us/solutions/collateral/ser-vice-provider/visual-networking-index-vni/white_paper_c11-520862.htmlhttp://highscalability.com/blog/2012/9/11/how-big-is-a-petabyte-exabyte-zettabyte-or-a-yottabyte.htmlhttp://www.statista.com/topics/1002/mobile-app-usage/http://techcrunch.com/2015/06/22/consum-ers-spend-85-of-time-on-smartphones-in-apps-but-only-5-apps-see-heavy-use/#.g5idme:5bJyhttp://www.nielsen.com/us/en/insights/news/2015/so-many-apps-so-much-more-time-for-entertainment.htmlhttp://www.statista.com/chart/2910/mobile-app-usage/https://think.storage.googleapis.com/docs/mobile-app-marketing-insights.pdfSOURCESCopyright 2015, Liquid Data Intelligence S.A., All rights reserved.Make your app work harder at onliquid.com