Mobile User Stats Every Successful Marketer Should Know

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    13-Sep-2014

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Every successful marketer knows that every tool counts and that is why SMS marketing should be part of the overall mobile marketing mix. Not convinced? Here are just a few interesting facts about the benefits of mobile marketing.

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<ul><li><p>MOBILE USER STATISTICS EVERY </p><p>SUCCESSFUL MARKETER SHOULD KNOW </p></li><li><p>Do you have a mobile phone?</p></li><li><p>If you answered YES </p><p>you are among </p></li><li><p>If you answered YES </p><p>you are among </p><p>80% of the worlds </p><p>population</p></li><li><p>If you answered YES </p><p>you are among </p><p>80% of the worlds </p><p>population</p><p>By the way, there are a total of 5 billion mobiles </p></li><li><p>there are </p><p>7 billion </p><p>people on </p><p>the planet</p></li><li><p>4.8 billion have a </p><p>mobile phone</p><p>there are </p><p>7 billion </p><p>people on </p><p>the planet</p></li><li><p>4.8 billion have a </p><p>mobile phone</p><p>4.2 billion </p><p>own </p><p>a toothbrush</p><p>there are </p><p>7 billion </p><p>people on </p><p>the planet</p></li><li><p>What is the conclusion?</p><p>4.8 billion have a </p><p>mobile phone</p><p>4.2 billion </p><p>own </p><p>a toothbrush</p><p>there are </p><p>7 billion </p><p>people on </p><p>the planet</p></li><li><p>Well... we are more likely to look up dental hygiene on the </p><p>internet via a mobile phone than we are to practise it at home. </p></li><li><p>Fine, we can live with that.</p></li><li><p>But do you have a smartphone?</p></li><li><p>There are 3 times more </p><p>smartphones being activated </p><p>every minute around the world </p><p>than there are babies being born!</p></li><li><p>There are 3 times more </p><p>smartphones being activated </p><p>every minute around the world </p><p>than there are babies being born!</p><p>Conclusion?</p></li><li><p>If you havent got kids,youve probably got a smartphone!</p></li><li><p>and 89% </p><p>of smartphone users use their smartphone throughout the day! </p></li><li><p>How come? </p></li><li><p>How Smartphone </p><p>Users used their </p><p>mobile phone in 2011</p><p>92% 84% 76%</p><p>64% 69% 59% 48%</p><p>text messages internet browsing emails</p><p>playing games used download</p><p>ed Appssocial </p><p>networking sites</p><p>music/videos</p></li><li><p>Now we are getting to the point... </p></li><li><p>Now we are getting to the point... </p><p>How Smartphone </p><p>Users used their </p><p>mobile phone in 2011</p><p>92%</p><p>text messages</p></li><li><p>Now we are getting to the point... </p><p>92% use their mobile phones</p><p>to send text messages</p><p>How Smartphone </p><p>Users used their </p><p>mobile phone in 2011</p><p>92%</p><p>text messages</p></li><li><p>In 2009, American mobile phone users sent approximately </p><p>4.1 billion </p><p>SMS every day 17 messages </p><p>per day per person</p><p>= </p></li><li><p>In 2009, American mobile phone users sent approximately </p><p>4.1 billion </p><p>SMS every day 17 messages </p><p>per day per person</p><p>= </p><p>...usually reminders to pick up </p><p>some milk on the way home!</p></li><li><p>According to a study carried out by the University of Queensland,</p><p>text messaging </p><p>can be as addictive as smoking, although </p><p>not nearly as bad for your health!</p></li><li><p>How often you check your </p><p>phone during the day?</p></li><li><p>Most mobile phone users check </p><p>their phones around </p><p>150 times a day!</p><p>!</p><p>!</p><p>!</p><p>Wow, scroll back to slide 18!Sounds addictive...</p></li><li><p>Women send on average </p></li><li><p>716 </p><p>texts</p><p>a month</p><p>Women send on average </p></li><li><p>compared to </p><p>men who send </p><p>555 </p><p>texts</p><p>a month716 </p><p>texts</p><p>a month</p><p>Women send on average </p></li><li><p>Seems like women are the biggest text addicts based on The Nielsen Company tracking figures </p><p>compared to </p><p>men who send </p><p>555 </p><p>texts</p><p>a month716 </p><p>texts</p><p>a month</p><p>Women send on average </p></li><li><p>Conclusion?</p></li><li><p>If your target </p><p>group is women,</p><p>you know what you</p><p>must do to reach them!</p></li><li><p>!Sending patients SMS reminders about doctors' and dentists' appointments could save the NHS up to 150 million a year.</p><p>Maybe it can do the same for your business?</p></li><li><p>Do you know why Twitter allows you to type only 140 characters?</p></li><li><p>Do you know why Twitter allows you to type only 140 characters?</p><p>Because Twitter was inspired by text messages, each of which allows only 160 characters.</p><p>Which is enough </p><p>to say the most important things!</p></li><li><p>As a marketer, you probably already know that SMS could be </p><p>one powerful marketing toolin your marketing mix... </p></li><li><p>...but what about the response rate?</p></li><li><p>...but what about the response rate?</p><p>97% of mobile subscribers read an SMS within 15 minutes of </p><p>receiving it.</p></li><li><p>...but what about the response rate?</p><p>97% of mobile subscribers read an SMS within 15 minutes of </p><p>receiving it.</p><p>84% will respond within 1 hour, say </p><p>the studies by Nielsen Mobile</p></li><li><p>Not convinced yet?</p></li><li><p>These are just a few ways you can use SMS:</p></li><li><p>These are just a few ways you can use SMS:</p><p>payment due reminders marketing and promotions</p><p>critical notifications</p><p>automated alerts</p><p>customer service and relationship </p><p>management</p><p>order status and delivery </p><p>schedule updates</p><p>appointment reminders</p><p>communicating with field staff</p><p>administering staff rosters debt collection health and safety alerts</p><p>emergency procedures</p></li><li><p>SMS is the perfect tool for effective </p><p>customer communication </p><p>why not give it a try for free?</p><p>Start Your FREE 15 Day Trial</p><p>Connect with us</p><p>www.textmagic.com</p></li></ul>