Mobile Research Communities: An Agile Approach to Customer Context

  • Published on
    05-Dec-2014

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DESCRIPTION

How do your customers view your products and services? In a marketplace where constant change is the new normal, being able to see the world through your customers eyes is essential to growing your business and finding new and retaining existing customers. In this webinar, Allen Vartazarian, VP of product at uSamp, and Julie Vogel, VP of Communities at Morpace, discuss the following "Mobile Research Communities: An Agile Approach to Customer Context." What you'll learn: -How new mobile research capabilities let you interact with your customers in-the-moment -How online research communities can help you build customer partnerships that strengthen and deepen your understanding of customer context -Why one Fortune 500 company changed its approach to a target audience based on a combination of these research approaches For a complete recording of the webinar, go to: http://bit.ly/1p3b7mH

Transcript

  • 1. I like a car that looks more or less conventional, one that doesnt attract too much attention.
  • 2. Dealership Visit Activity: I loathe most dealersI feel I need several showers after a visit. Imagine my surprise when I got a call from a very nice guy who had a loaded Volt in my color, willing to do the whole thing over the phone and bring it to my house
  • 3. I find the Nissan Leaf to be just unpleasant to look at from the outside I would only get one if it met all my practical needs extremely well
  • 4. The new price point certainly gets your attention now the Leaf is also very appealing
  • 5. THE RESULTS
  • 6. CREATIVE PLUGGING SQUEEZY SPACES
  • 7. webinars@usamp.com 888-618-0292 jvogel@morpace.com 774-722-2460

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