Instagram Strategy Guide with Hootsuite

  • Published on

  • View

  • Download


Instagram Strategy Guide@HootsuiteAPACSpeaker BioElla BadisHootsuite Social Media Coach @Hoot_EllaBadis Join the conversation using #HootsuiteProWhy using Instagram matters for your business5 steps to influence Instagram successQ&A AgendaTweet your questions with #HootsuiteProWhy using Instagram matters for your business Instagram is Huge! Over 400+ million monthly active users Post 80M photos each day Like 3.5B photos each day 63% use Instagram to learn about product/serviceSource: Instagram Report, 2015 Instagram Survey of Millennial Active Users, aggregated data from 12 countries. Grow your social presence Showcase brand personality Build community together Monitor brand mentions by customersWhy using Instagram matters to your business?How Hootsuite can help you with Instagram?Tweet your questions with #HootsuitePro5 Steps to influence your Instagram success 1. Branding2. Audience3. Content4. Awareness5. Measure1. Branding Brand aesthetic: Visual representatives-logo, colour palette Voice and Tone: Brainstorm adjectives to describe your brand Composition: White space, backgrounds, subject placementTweet your questions with #HootsuiteProBranding ExampleMailChimp - Email Marketing Company Emphasizes its corporate culture in whimsical ways Bright coloursTweet your questions with #HootsuitePro2. Audience Your target market: Gender, B2C, B2B, Age Tool to help: Demografies App from App Directory Breakdown your followers Compare which media resonates betterTweet your questions with #HootsuiteProAudience ExampleCBRE - Real Estate Established as an expert by providing a fun factoid about the building or city Promote its own property and others to avoid being pushyTweet your questions with #HootsuitePro3. Content 1. Show me how its made2. Show me the people behind the product3. Show me something Id never get to seeTweet your questions with #HootsuitePro1- Show me how its madeDetails: Document processes Arouse followers with questionsHow-to: Schedule your postingdaily to show progress Create branded hashtag to monitorTweet your questions with #HootsuitePro2- Show me the people behind the productDetails: Share employees perspectivesHow-to: Use company hashtag Use listening streamto monitor thesephotosTweet your questions with #HootsuitePro3- Show me something Id never get to seeDetails: Share experiencesfrom various angles Instill curiosity elementHow-to: Find trending photos Create Instagram campaigns to grow followersTweet your questions with #HootsuiteProEfficiency Plan your content calendar e.g Throwback Thursday Schedule your messages and pictures Find your best time to postTweet your questions with #HootsuitePro Links dont work in captions - put it on the profile bio. Photo size 1048px x 1048px Hashtags- Dont overdo Post on a consistent basis #scheduleBest PracticesTweet your questions with #HootsuiteProIncrease brand, product or service exposure4. AwarenessEmployees Brand ambassador Credible sourceInfluencers Reach out to a new set of audienceTweet your questions with #HootsuiteProAwareness ExampleHerschel Supply - Retail Encourage user contributions Discover great influencer on social Travellers use #WellTravelled to share their travel experiences with Herschels backpack. Tweet your questions with #HootsuitePro Identify your engagement rates, followers growth and success of content Tool to help: Iconosquare from App Directory5. MeasureTweet your questions with #HootsuiteProBranding - Am I on brand?Audience - Who should I talk to?Content - What should I post on Instagram?Awareness - How to gain exposure?Measure - What is my social ROI?ChecklistTweet your questions with #HootsuiteProQ & A Thank you!@Hoot_EllaBadis Join the conversation using #HootsuitePro