How To Grow Your SMS Marketing Database

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    08-Dec-2014

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Watch the recorded webinar here: http://get.tatango.com/webinar-growing-sms-subscribers

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<ul><li> 1. 2014 Tatango, Inc. All rights reserved. How To Grow SMS Subscribers </li></ul> <p> 2. 2014 Tatango, Inc. All rights reserved. Presenters Derek Johnson - Tatango - @thederekjohnson Derek Johnson is the founder and CEO of Tatango. Hes been helping businesses with their SMS marketing strategies for the last seven years. 3. 2014 Tatango, Inc. All rights reserved. Table of Contents Incentivizing the Opt-In The Call-To-Action Bait-n-Switch The Incentive Offer Opt-In Incentive Concerns The Proof 4. 2014 Tatango, Inc. All rights reserved. Getting a customer's mobile phone number is dang hard! In a recent survey, 58% of consumers said theyre more likely to opt-in to their favorite brands mobile advertising if they get an offer, deal or coupon. Conclusion: In order to get your customers to give you their mobile phone number, you're going to have to give them some sort of incentive to do so. Incentivizing the Opt-In 5. 2014 Tatango, Inc. All rights reserved. The Call-To-Action It's critical that when you advertise your SMS campaign, you promote the fact that customers will receive an incentive to opt-in. 6. 2014 Tatango, Inc. All rights reserved. Seattle Sun Tan 7. 2014 Tatango, Inc. All rights reserved. Julep 8. 2014 Tatango, Inc. All rights reserved. Staples 9. 2014 Tatango, Inc. All rights reserved. Charlotte Russe 10. 2014 Tatango, Inc. All rights reserved. Pizza Hut 11. 2014 Tatango, Inc. All rights reserved. Jack In The Box 12. 2014 Tatango, Inc. All rights reserved. Pet Supermarket 13. 2014 Tatango, Inc. All rights reserved. Arbys 14. 2014 Tatango, Inc. All rights reserved. Bait-n-Switch Dazbog Coffee 15. 2014 Tatango, Inc. All rights reserved. The incentive Offer 16. 2014 Tatango, Inc. All rights reserved. Opt-In Incentive Concerns Coupon Fraud o Rolling Expiration Dates 17. 2014 Tatango, Inc. All rights reserved. Opt-In Incentive Concerns Coupon Fraud o Rolling Expiration Dates o Unique Coupon Codes 18. 2014 Tatango, Inc. All rights reserved. Opt-In Incentive Concerns Coupon Fraud o Rolling Expiration Dates o Unique Coupon Codes o Opt-In, Out-Out Consumers Opt-In, Opt-Out Subscribers o Between 93.9% - 98.7% subscriber retention after 24 hours. o Average 97.7% subscriber retention after 24 hours. 19. 2014 Tatango, Inc. All rights reserved. The Proof Seattle Sun Tan $20 off next purchase. 4,750 opt-ins during the first month. 57% redemption rate on opt-in offer. $196,101.87 in new sales during the first month. Customers redeeming the opt-in offer, spent on average 500% more than customers that didn't receive the opt-in offer. 20. 2014 Tatango, Inc. All rights reserved. Julep 50% off next nail polish purchase. 5,000 opt-ins during the first 24 hours. 10.7% redemption rate on opt-in offer. 99% retention rate after receiving opt-in offer. National Wholesale Liquidators $5 off any purchase over $25. 50,000 opt-ins. 21. 2014 Tatango, Inc. All rights reserved. Taco Bell Free Frutista Freeze with purchase. 13,000 opt-ins within first 5 weeks. Simon Malls Chance to win $1,000 shopping spree. 6,000 opt-ins within first week. 22. Questions? Derek Johnson CEO Tatango @thederekjohnson derek@tatango.com 2014 Tatango, Inc. All rights reserved. </p>