How to Drive Traffic to Your Website During the Holidays

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Deluxe Enterprise Operations, LLC. Proprietary and Confidential. How to Drive Traffic to your Website During the Holidays Deluxe Enterprise Operations, LLC. Proprietary and Confidential. For More Tips & Tricks Visit Everything Holiday verticalresponse.com/everything-holidayAdditional section sub-divider colors are available in the Slide Layouts Gold, Orange and Plum. Click the bottom of the New Slide button and select the appropriate layout from the New Slide gallery.Note: This textbox will not appear on your slide when projected.Deck The Halls With Lots Of Social Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Lets Get Festive Make your social profiles jolly! Profile pic Cover Photos Logos Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Not So Silent Night - Build Awareness and EngagementPlan ahead and schedule ahead Identify your vertical and if seasonality has an effect on the space youre in Industry Research Identify special deals and promotions in advance Take advantage of all the different holidays and identify which ones you want to coordinate your posts around. Get you followers EXCITED! The further in advance the better Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Not So Silent Night - Build Awareness and EngagementPost of variety of content Understand your brand and voice Lots of holidays themes! Text Images/videosDont leave out any channels Interact with your follower in different ways on multiple channels Different content for different audiences Different user bases Different targeting capabilities Different CPCs for paid efforts Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Creative Holiday Examples Deluxe Enterprise Operations, LLC. Proprietary and Confidential. No Holiday is too SmallOctober kicks off the season for holiday marketing! Customers are thinking about the holidays and so should businesses Great opportunity to expand on content and tag lines November has 7 holidays Election day, veterans day, thanksgiving, black Friday, small business Saturday, cyber Monday, giving Tuesday November Email Marketing Calendar! 2015 user insights from last year Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Personalization and HumanizationCustomers are experiencing a variety of emotions Positive Giving FamilyUse Social Profiles to highlight your business and its staff Events Volunteer work CommunityAdditional section sub-divider colors are available in the Slide Layouts Gold, Orange and Plum. Click the bottom of the New Slide button and select the appropriate layout from the New Slide gallery.Note: This textbox will not appear on your slide when projected.Email Marketing Is Coming To Town... Deluxe Enterprise Operations, LLC. Proprietary and Confidential. 1. What worked and what didnt? 2. Holiday Planning3. Email Basics4. Evaluation/Reporting Deluxe Enterprise Operations, LLC. Proprietary and Confidential. What Worked and What Didnt Work?1) Look at what you did last year? Which campaigns produced the desired results How many new customers did you get Which days were optimal for your campaigns2) What would you like to do this year? Add or remove campaigns Look at previous campaigns youve ran3) What was successful that you would like to use again? Update copy and images4) New to email marketing? Come up with a game plan Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Have You Started On Holiday Planning?What are some goals of your campaigns you want to send? Drive traffic to your site Engagement/Re-engagement Get new customers Map things outWho do you want to send too? Current Lists - Customers who are loyal and spend more versus not as engaged but could be swayed Different offers based on customer segment (opens and clicks)When do you want to send them? Teaser then on day of (Halloween, Black Friday, Small Business Saturday, Cyber Monday) Post campaign follow up - if you missed it heres a 10% offer we are running through month end. (non openers/non responders)What is your offer? Recurring - clicked on Black Friday offer, offer an additional discount for your cyber monday deal. One time offer - make it exclusive to a smaller group (clickers) Take a look at your inventory. Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Email Basics1) Subject Lines - get creative 2) Ask a question - Would you like 20% off?3) Create exclusivity - Exclusive Pre Holiday Offer4) Create a buzz - Get a second gift on us Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Email Basics - Everything Holiday page Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Email Basics1) Call to action buttons are visible and in the right area2) Do your links work and are they directing to the correct area of your website3) Images are from your site, consistent and familiar4) Keep copy short and sweet.5) Test your email and then test it again!mobile email Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Evaluation - Reporting1) Look at click and open rates as your campaigns launch. Look at initial stats for the day then look at them two days later.2) Adjust as you go!3) Black Friday 3,435 campaigns sent, Open Rate 7%4) Cyber Monday, 6,671 campaigns sent, Open Rate 9%5) Nov 1-15 - 67,702 - Open Rate 8.7%6) Dec 1-15 - 72,902 - Open Rate 8.9%7) Overall click rates over the holiday season was 2.5% Deluxe Enterprise Operations, LLC. Proprietary and Confidential. For More Tips & Tricks Visit Everything Holiday verticalresponse.com/everything-holidayVisit deluxe.comhttps://www.deluxe.com/https://www.deluxe.com/ Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Q & A