Growth Hacking: Offbeat Ways To Grow Your Business

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GROWTH HACKING:Offbeat Ways To Grow Your Business

Hi, Im Sujan PatelI run Web Profits, a marketing agency that help companies leverage growth marketing

I am the co-founder of SaaS startups, ContentMarketer.io & Narrow.io

I'm a regular contributor at Inc., Forbes, WSJ & Entrepreneur

I'm the author of Content Marketing Playbook & 100 Days of Growth

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15,000+ Customers using social advertising, inbound marketing, word of mouth & customer delight

5000+ Customers using inbound marketing, community, word of mouth & snarky responses

1,000+ Customers using word of mouth & influencer marketing

10,000 Users using word of mouth, community & influencer marketingGROWTH HACKING IN ACTION

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GROWTH HACK EXAMPLE: SNARKY RESPONSE

AGENDA

What is Growth Hacking?

Growth Framework

Growth Hacktics

Questions!

WHAT IS GROWTH HACKING?Growth hacking is a mindset. Its a fast-paced, no B.S., data-driven, actionable approach to capitalize on opportunities and ideas that drive business growth. - Me

GROWTH FRAMEWORK

WHAT YOUR PROBLEM?

SIMPLE GROWTH FRAMEWORKDefine your goals (be specific!)Brainstorm ideasIdentify resourcesPrioritize ExecuteMeasure Rinse & Repeat

Example of my simple framework: http://bit.ly/growthframework

HOW TO PRIORITIZEStartups: Prioritize based on highest impact, least effort

Everyone Else: Prioritize based on highest potential gain, least time to implement

GROWTH HACKTICS

HACKTIC #1: NPS SURVEYLeverage promoters for reviews, social shares, & testimonialsRecommended Tools:Wootric.comPromoter.ioSatismeter.comAsknice.ly

ASKNICE.LYS NPS TESTIMONIALS

HACKTIC #2 HANDWRITTEN CARDSRecommended Tools:Maillift.comBond.coHire a college student majoring in art or graphic design

HACKTIC #3 SECONDARY SEO

Source: http://sujanpatel.com/marketing/growth-hacking-using-blog-comments/

ANSWER QUESTIONS ON QUORA

https://www.quora.com/What-is-the-best-email-automation-tool-for-cold-emailing-prospects-for-small-businesses-which-integrates-with-close-IO

HACKTIC #4 CREATE A COMMUNITY

BUILD REAL RELATIONSHIPS

SHARE EVERYTHING YOU KNOW

HACKTIC #5 SURVEY BASED RETARGETING

Marketizator.com

HACKTIC #6 REFERRAL PROGRAM

Tested using Intercom messageApplied winner to the main dashboard

GET ATTENTION ON SOCIAL MEDIA+ COLD EMAILS + RETARGET WITH CONTENT MARKETINGHACKTIC #7 SMART COLD EMAILS

HACKTIC #8 USE FACEBOOK ADS TO TEST HEADLINE COPY

HACKTIC #9 LET CUSTOMERS WRITE YOUR HEADLINE COPY USING SURVEYS

Survey users using Qualaroo asking a simple question, Describe our product/service in one sentence? Then use the answers as headline copy

HACKTIC #10 INCREASE LEADS & CONVERSIONS WITH LIVE CHATAdd live chat on pricing page, during checkout process & timed based

LEADCHATLeadchat has smart live chat prompts that are triggered by time & sessions and a live chat team to turn charts into leads.

HACKTIC #11 THANK YOUR CUSTOMERSAdd live chat on pricing page, during checkout process & timed based

HACKTIC #12 CREATE RESOURCES/EBOOKS/TOOLS

HACKTIC #13 TROLL EVENTS

SujanPatel.com@SujanPatelSnapat.me