Grow your Reputation. Grow your Sales. Grow your Business.

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    22-Jan-2018

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<ol><li> 1. GrowyourReputa-on.GrowyourSales.GrowyourBusiness. </li><li> 2. Grow your Reputation </li><li> 3. Grow your Reputation: The Importance of Your Online Customer Reviews for Your Business Over 85% of actual buying decisions are made before entering a store. 90% of consumers read online reviews before visiting a business 88% of them trust the online reviews as much as personal recommendations. 60% 40% 75% 25% 83% 17% 83% 17% 85% 15% Before Entering a Store In-Store 20122010 2011 2013 2014 *WhenBuyingDecisionsareMade </li><li> 4. When purchase decisions are made by shoppers: Consumer Interest STIMULUS Your Advertising Efforts: Social Media Marketing, SEM, Email/Text Marketing, Display, Print Ads, Radio, TV, OOH, Loyalty Programs, Deals Consumer Research ZERO MOMENT OF TRUTH The Businesss Reputation is what Consumers Say it is. Search engines, online reviews, ratings, relevant articles, word of mouth. Consumer Purchase FIRST MOMENT OF TRUTH In-store Experience: Talked with salesperson in- store, read product brochure, tried sample product. The decision to purchase is made. Consumer Experience SECOND MOMENT OF TRUTH Post-purchase Experience Facebook post, tweet, write review, discuss with friends, blog, Consumer compares expectations and reality. </li><li> 5. We Monitor your Reviews, 24/7: Ourreviewssec-onmonitorsthetopconsumersiteswhereyourbusiness mightbemen-oned. Ifweseeabadreview,werespondwithanapology,explana-on,orincen-ve towinbackthecustomer. Ifweseeagoodreview,spreaditaroundasmuchaspossible. Weemaildailyalertstoupto6keymembersofyourmanagementteam New Review Found!Inthelastyear,Yelpalonehashadover10millionnew reviewsadded 90%ofshopperssaythatonlinecustomerreviewshave amajorinuenceontheirdecisiontopurchase. </li><li> 6. We Monitor your Competition: ShareOfVoicegraphsrevealhowyourbusinessstacksup againstyourcompe-torsinlocalinternetsearches. Socialtrackingkeepsaneyeonyouraudienceandac-vity comparedtoyoucompe-tors. YouwillReceiveCompe--veIntelAlerts: Every-meanewreviewormen-onisfound,you'llbeno-ed byemail.Everyweekyou'llbesentanExecu-veReportthat breaksdownhowyourbusinessisfaringinonline conversa-ons. </li><li> 7. We Improve your Online Visibility: OurVisibilityfeaturegathersalltheloca-onsonthewebwhereyourbusiness lis-ngcanbefound.Itshowsyouwhereyou'remissingandwherethedatamight bewrong.Webuildyourpresenceeverywhere! Youhavetheabilitytocorrectthatdata,orifyouprefer,wewillcorrectthe informa-onforyou. Themoreconsistentlis-ngsyouhave,thehigheruponGoogleyouare.Wewill con-nuetomonitorthesesourcestoensuredataremainscorrect. ThetopresultinaGooglesearchgets53%ofclicks. Thesecondonlygets15%. 73%ofpeoplelosetrustinbrandsduetoinaccuratebusinesslisIngs. </li><li> 8. Ifyou'relikemostbusinessowners,youdon'thave-me tokeepupwithyouronlineconversa-ons24/7. WithConcierge,we'lltakecareofyouronlinereputa-on foryou. Atraineddigitalanalystwillbeinchargeofyouraccount. They'llcompleteregularvisibility,review,andsocial mediataskstomanageyouronlinereputa-on. Focus on What You Do Best: Running Your Business </li><li> 9. Social Marketing UsingsocialmediatogenerateleadsandimproveROI </li><li> 10. Introducing Social Marketing: TheeasiestwaytocreatecompellingbusinesschannelsandndrealIme leads. Ifyoureseriousaboutmakingmoneywithsocialmedia,therearethree componentsthatarecri-caltoyoursuccess: 1. Easypublishingandmonitoringcapabili-es 2. Proleswithinforma-veandentertainingcontent 3. Ac-onableleadsthatbringinactualdollars DidYouKnow: 51%ofFacebookusersaremorelikelytobuyfrombrandstheyfollow 64%ofTwiBerusersaremorelikelytobuyfromthebrandstheyfollow </li><li> 11. Part 1: Faster Publishing MonitorandupdateyourFacebook,TwiZer,foursquare,and Google+accountsfromthesamewindow. Tip:schedulefuturepoststoo.Lotsofbusinessesprefertosetaside-meonSundaysorMondaystoqueueupposts forthewholeweeksothattheydonthavetoworryaboutiteveryday. </li><li> 12. Part 2: Engaging Content Findar-clesandconversa-onsthatyourcustomersareinterestedinandpublishthemtoyourown pages.Wecandothiswithyouforforyoubasedonyourneeds. </li><li> 13. Leadspullsinconversa-onsthatarehappeningrightnow,soyoucanseewhatsonpeoplesmindandstep inattherightmoment. Havingthisdatagivesyouamajoradvantage.Youvegotdetaileddirec-onstonearbycustomerswhoare readyandwillingtobuy. Part 3: Finding Real Time Leads </li><li> 14. StartusingatoolthatmakessenseofallyourdigitalchaZerandturnsonlineviewersintoprotablecustomers. MonitorFacebook,TwiZer,foursquareandGoogle+accountsfromthesamewindow Shareandscheduleposts Discoverpopular,relevantcontent Interactwithreal-meleads Social Media Has Never Been Simpler </li><li> 15. IDMD Reputation Intelligence Plan 24/7/365monitoringofyourvirtualdoorway Compe--veonlineintelligence Premiumvisibilityclaiming,andannualLis-ngDistribu-onservice ReviewandRa-ngResponsewithin24hoursofpos-ngavailable Dailyemailalertsofkeyissuestouptosixmembersofyourmanagementteam LoginforReputa-onandSocialMarke-ngsolu-onsthroughyourcustomIDMDDashboard </li><li> 16. Client Experience </li><li> 17. What you can expect: week one OnboardingCalltogetyourbusinesssetupinoursystem Gatheringallofyouraccountcreden-alsforsocialsites IfyouaresetupwithSocialPos-ng,wewilldiscussthetypeofinforma-onyou wouldlikesharedonyourpages Wewillalsotakethe-metoclaimanyofyourreviewsitesifyouaresetupwith reputa-onservices </li><li> 18. What you can expect: month one Emailalertswillstartarrivingwiththeirreviews,Men-ons,andlis-ngchanges BigFourLis-ngsClaimed,Lis-ngDistribu-on,andLis-ngSyncProBegins SocialPos-ngBegins </li><li> 19. What you can expect: month two Emailalertscon-nuearrivingwiththeirreviews,Men-ons,andlis-ngchanges SocialPos-ngCon-nues ReviewresponseandReviewSolicita-onCon-nues FirstMonthlyTaskReportwillarriveviaEmail </li><li> 20. Reputation + Advertising + Engagement = Sales Customsolu-onswitha360degreeapproachtoyourbusinesspresenceonline Contes-ng,adver-sing,datacollec-on,emailmarke-ngandreputa-onmanagement </li><li> 21. Contact us today JodiMorel Phone:(403)973-6707 Email:jodi.morel@idmd.ca </li></ol>