Build Your Brand with Instagram

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    13-Aug-2015

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  1. 1. Learn the Tools and Tactics to Unlock Instagrams Potential for Your Brand Build Your Brand with Instagram
  2. 2. Meet Jenn Herman Social Media Blogger Social Media Speaker Trainer & Consultant Instagram Expert www.jennstrends.com @jenns_trends 2
  3. 3. Why Should You Be On Instagram? The fastest growing social media platform More active users than Twitter Its not just for the kids Not going away any time soon Best engagement rates on social media Community development Its FUN! 3
  4. 4. What Youre Going to Learn Setting up your Instagram account for success Promoting your business on Instagram Connecting with your audience Hashtag strategies Instagram ads 4
  5. 5. Setting Up Your Instagram Account for Success 5
  6. 6. Formatting Your Instagram Bio 5 Key Areas in Your Bio Profile Photo Name & Username Bio Description URL Public Profile 6
  7. 7. Formatting Your Instagram Bio 7
  8. 8. Promoting Your Business on Instagram with Quality Content 8
  9. 9. Types of Content to Share Products or services Offers and promotions Behind-the-scenes Tips or tutorials Greetings or messages Contests or giveaways Instagram EXCLUSIVE content! 9
  10. 10. Creating Quality Photos Use organic or native style images Not so magazine or studio style Puts the viewer in the scene 10
  11. 11. Creating Quality Photos Unique Content that Stands Out in the Feed High Resolution Unique Perspectives Evokes Emotions 11
  12. 12. Creating Quality Videos Videos can only be 15 seconds Pick a great cover photo for the feed Create fresh new Instagram exclusive videos Repurpose existing video content 12
  13. 13. Creating Quality Captions Be descriptive Not too short, not too long Take the photo/video story that much further 13
  14. 14. Creating Quality Captions Be descriptive Not too short, not too long Take the photo/video story that much further 14
  15. 15. Creating Calls-to-Action Use calls-to-action to drive real traffic Be clear and concise Tell them EXACTLY what to do Make it valuable 15
  16. 16. Creating Calls-to-Action Use calls-to-action to drive real traffic Be clear and concise Tell them EXACTLY what to do Make it valuable 16
  17. 17. Creating Calls-to-Action Use calls-to-action to drive real traffic Be clear and concise Tell them EXACTLY what to do Make it valuable 17
  18. 18. Connecting with Your Audience on Instagram 18
  19. 19. Connecting with Branded Content Connect with your audience using branded content Relevant to your brand Consistent Recognizable 19 @gopro
  20. 20. Connecting with Branded Content Connect with your audience using branded content Relevant to your brand Consistent Recognizable 20 @burberry
  21. 21. Connecting with Branded Content Connect with your audience using branded content Relevant to your brand Consistent Recognizable 21 @chobani
  22. 22. Connecting by Humanizing Connect with your audience by humanizing your brand Showcase your employees 22
  23. 23. Connecting by Humanizing Connect with your audience by humanizing your brand Showcase your employees 23
  24. 24. Connecting by Humanizing Connect with your audience by humanizing your brand Showcase your employees 24
  25. 25. Connecting by Humanizing Connect with your audience by humanizing your brand Showcase your workplace(s) 25
  26. 26. Connecting by Humanizing Connect with your audience by humanizing your brand Showcase your workplace(s) 26
  27. 27. Connecting by Humanizing Connect with your audience by humanizing your brand Showcase your workplace(s) 27
  28. 28. Connecting by Humanizing Connect with your audience by humanizing your brand Showcase community involvement 28
  29. 29. Connecting by Humanizing Connect with your audience by humanizing your brand Showcase community involvement 29
  30. 30. Connecting with Your Story Connect with your audience by telling your company story How your company started How your company has evolved How your company is growing Use trends like #TBT to share memories 30
  31. 31. Connecting with Your Story 31
  32. 32. Connecting with Your Story 32
  33. 33. Implementing an Effective Hashtag Strategy 33
  34. 34. Why Use Hashtags Significantly increase the reach of your posts Help your target audience find you Create a custom hashtag gallery around your content 34
  35. 35. How to Use Hashtags Use RELEVANT hashtags Use industry related hashtags An average of 5-10 hashtags per post Combine popular, moderately popular, less popular, and custom hashtags Dont hashjack Captions vs. comments 35
  36. 36. Understanding Instagrams Ad Platform 36
  37. 37. Instagram Ads for Everyone No longer just for the big brands Ad budgets will be more affordable Operate through Facebook Ads Manager Still in the roll out phase 37
  38. 38. Instagram Ads for Everyone Photo ads Video ads Carousel ads 38
  39. 39. Carousel Ads 39
  40. 40. Using Instagram Ads Keep them organic and true to Instagram Reach new ideal audiences Use the targeting features strategically Dont rely on ads Clickable action buttons Shop Now, Learn More, Sign Up Users can provide feedback 40
  41. 41. Theres Always So Much More 41
  42. 42. How to Get it! www.jennstrends.com @jenns_trends Instagram and Twitter Facbook.com/jennstrendsonline jenn@jennstrends.com 42
  43. 43. Lets Answer Your Questions! 43