Importance A negative listing on Google, Yahoo, Bing Yelp, Citi-search, Yell, Thomson Local or any of the
hundreds of other review sites could severely damage your capacity to win new business,
maintain current business and hamper opportunities to up or cross sell.
Many people are researching brands, services, and products online before they make the final
Having the trust of your clients is a major component of success. Your clients discuss their
purchases with friends and when they have a problem they will most likely spread the word about
their experience. The internet makes everyone a citizen journalist and you should now worry
about negative content spreading like wildfire online. If your company suffers a loss of confidence
in the public, there is a chance that you will never be able to turn it positive again.
Current and potential investors, corporations, banks, and the general public are all going online to
research your business before doing business with you. Look at investors as simply being
consumers on a different level. These investors dont know your company well enough and will
often make decisions on the information that is available to them.
What & Where to Monitor What
Include modifiers: sucks scam kudos
Google Alerts google.com/alerts
Yahoo Alerts alerts.yahoo.com
RSS feed subscriptions to search results Technorati, Yahoo & Google News, BlogPulse
Social Media via tags: tagbulb.com, tagfetch.com, keotag.com