9 Marketing Tips for Pinterest

  • Published on
    10-May-2015

  • View
    2.655

  • Download
    10

DESCRIPTION

Pinterest has established itself as one of the major social media networks, not just for private users, but for businesses too. Pinterest users are well off and are ready and willing to spend their money. This slideshow goes through 9 Pinterest Marketing tips to help boost your business' Pinterest presence!

Transcript

1.Simple Marketing Tipsfor Pinterest2. Pinterest marched onto the social mediascene in 2010 3. Pinterest marched onto the social mediascene in 2010By 2012 it became the fastest company toreach 10 million unique views in 1 month 4. Pinterest marched onto the social mediascene in 2010By 2012 it became the fastest company toreach 10 million unique views in 1 monthToday it boasts over 70 million users 5. So why should you care about that? 6. 47% of US shoppers have made a purchasebased on a Pinterest recommendation 7. 47% of US shoppers have made a purchasebased on a Pinterest recommendationThe average Pinterest user has amean household income is $100,000 8. 47% of US shoppers have made a purchasebased on a Pinterest recommendationThe average Pinterest user has amean household income is $100,000There are only 500,000 business pagesso Pinterest is free for the taking 9. Which brings us toStoreYas9 Marketing Tips for Pinterest 10. Use a PinterestBusiness Page 11. A Pinterest BusinessPage looks exactly thesame as a regularPinterest board 12. A Pinterest BusinessPage looks exactly thesame as a regularPinterest boardThe advantage is that itgives you access topowerful analytic tools 13. A Pinterest BusinessPage looks exactly thesame as a regularPinterest boardThe advantage is that itgives you access topowerful analytic tools 14. These tools show youhow many people seeyour pins, 15. These tools show youhow many people seeyour pins, click on yourcontent, 16. These tools show youhow many people seeyour pins, click on yourcontent, pin from yourwebsite, 17. These tools show youhow many people seeyour pins, click on yourcontent, pin from yourwebsite, and more 18. These tools show youhow many people seeyour pins, click on yourcontent, pin from yourwebsite, and moreYou can use this info toimprove your strategy 19. OptimizeEverything for SEO 20. Pinterest offers many opportunities to useindustry related keywords 21. Pinterest offers many opportunities to useindustry related keywordsBy using keywords wisely you can get yourcontent ranked higher on Pinterestsearches and on Google 22. You can optimize: 23. You can optimize:Your User Name by making it relevantand easy to find 24. You can optimize:Your User Name by making it relevantand easy to findYour About Section by explaining yourcompany with as many industry keywordsas possible 25. Notice how Shopify manages to fit 26. Notice how Shopify manages to fitproducts, 27. Notice how Shopify manages to fitproducts, Shopify, 28. Notice how Shopify manages to fitproducts, Shopify, stores, 29. Notice how Shopify manages to fitproducts, Shopify, stores, ecommerce, 30. Notice how Shopify manages to fitproducts, Shopify, stores, ecommerce, andsell 31. Notice how Shopify manages to fitproducts, Shopify, stores, ecommerce, andsell all within 160 characters 32. You can also optimize: 33. You can also optimize:Your Boards by creating a few that focus ondifferent keywords 34. You can also optimize:Your Boards by creating a few that focus ondifferent keywordsYour Pins by using keywords in the descriptions 35. You can also optimize:Your Boards by creating a few that focus ondifferent keywordsYour Pins by using keywords in the descriptionsYour Uploaded Images by using keywords in the filename 36. Use the BestImage Sizes 37. Pinterest is all aboutthe pictures, so youwant the your imagesto look good 38. Pinterest is all aboutthe pictures, so youwant the your imagesto look goodYou can do this byoptimizing the size ofyour images 39. Make your images 735pixels wide as this isthe max width 40. Make your images 735pixels wide as this isthe max widthTaller images get morerepins. 41. Make your images 735As you can see, the tallerpixels image wide takes up as more this of theisboard than the smaller one,the max making widthit more noticeableTaller images get morerepins. 42. Make your images 735pixels wide as this isthe max widthTaller images get morerepins.The ideal proportion ofwidth to height is either2:3 or 4:5 43. Have a FewDifferent Boards 44. Have a bunch of different boards onassorted topics 45. Have a bunch of different boards onassorted topicsThis lets you appeal to as many differentpeople as possible 46. Have a bunch of different boards onassorted topicsThis lets you appeal to as many differentpeople as possibleIt also makes your content easier to access 47. Hubspot has 34 different boards! 48. Notice the use of keywordsHubspot has 34 different boards! 49. Notice the use of keywords andbrandingHubspot has 34 different boards! 50. Keep UpWith the Times 51. Keep your boards up to date by having holidayand seasonal boards 52. Keep your boards up to date by having holidayand seasonal boardsYou can keep these boards year round at thebottom of your list and move them up when itsappropriate 53. Keep your boards up to date by having holidayand seasonal boardsYou can keep these boards year round at thebottom of your list and move them up when itsappropriateThis way you can add content any time you wantand it will be ready when the time comes 54. Sonys Super Bowl Board is a great example.Its there all year 55. Sonys Super Bowl Board is a great example.Its there all year and then gets brought up forthe big game 56. HaveGroup Boards 57. Group boards let your followers share their ownimages to your boards 58. Group boards let your followers share their ownimages to your boardsThese boards can be about anything fromsharing knowledge to customers using yourproducts 59. Here are a few Group Boards from The FoodNetwork 60. Group boards have a small greyicon next to them that looks like acrowd of peopleHere are a few Group Boards from The FoodNetwork 61. There are a lot of advantages from using GroupBoards 62. There are a lot of advantages from using GroupBoardsYou show your followers that you care what theyhave to say 63. There are a lot of advantages from using GroupBoardsYou show your followers that you care what theyhave to sayUser generated content is often shared morethan regular content 64. Distribute YourContent Evenly 65. Avoid having only brand related content 66. Avoid having only brand related contentYou should make sure to mix in non-brandrelated pins and boards 67. Avoid having only brand related contentYou should make sure to mix in non-brandrelated pins and boardsDo this by creating boards that relate to thebroader culture of your target community 68. Targets Healthy Living Board evenly distributescontent that appeals to its target customer 69. You can see here a balancebetween posts about TargetproductsTargets Healthy Living Board evenly distributescontent that appeals to its target customer 70. You can see here a balancebetween posts about Targetproducts, and posts related to theboards themeTargets Healthy Living Board evenly distributescontent that appeals to its target customer 71. BrandYour Pins 72. Your goal on Pinterest is recognition for yourbrand 73. Your goal on Pinterest is recognition for yourbrandYou want your images repinned and sharedacross the web 74. Your goal on Pinterest is recognition for yourbrandYou want your images repinned and sharedacross the webTo ensure that you get the credit when thathappens, brand your pins 75. This image was foundrepinned on a WalMart board 76. There it is! 77. This image was foundrepinned on a WalMart boardBecause it was branded youcan still see who originallyposted it 78. This image was foundrepinned on a WalMart boardBecause it was branded youcan still see who originallyposted itThis pin isbranded with awebsiteBe sure to add your website,logo, or brand name to yourimages 79. Use Pin-itButtons 80. Add Pin-it buttons to the images on your website 81. Add Pin-it buttons to the images on your websiteThis enables your site visitors to share yourimages on Pinterest 82. Add Pin-it buttons to the images on your websiteThis enables your site visitors to share yourimages on PinterestThis can give you both added exposure and theability to reach new people who may not befollowing you 83. This is an excellentexample of a hover overPin-it button 84. This is an excellentexample of a hover overPin-it buttonNotice that the image isalso branded so that if it isshared the source of theimage is still knownBranded with awebsite 85. So there you have it!1. Use a Pinterest business page2. Optimize everything for SEO3. Use the best image sizes4. Have a few different boards5. Keep up with the times6. Have Group Boards7. Distribute content evenly8. Brand your pins9. Use Pin-it buttons on your website 86. Turn Social Media into Social Commerce atwww.StoreYa.com 87. If you liked this slide showcheck out our blog for more great content!http://Blog.StoreYa.com