6 Ways to Determine Target Audience For Your Ecommerce Store

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    22-Jan-2018

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<ul><li><p>6 Ways To Determine </p><p>Target Audience For </p><p>Your Ecommerce Store</p><p>https://www.cloudways.com/en/https://www.cloudways.com/en/</p></li><li><p>Quick Stat</p><p>In 2016, the Ecommerce industry crossed</p><p>$22 trillion mark, jumping 6% on the results</p><p>of prior year.</p><p>http://www.brainsins.com/en/blog/6-trends-dominate-ecommerce-2017/4400https://www.cloudways.com/en/https://www.cloudways.com/en/</p></li><li><p>Importance of Target Audience</p><p>Defining target audience for</p><p>an ecommerce store can assist in</p><p>business strategies.</p><p>It fine tunes your marketing efforts</p><p>that were previously being utilized</p><p>to reach a bigger, but less</p><p>interested audience.</p><p>https://www.cloudways.com/en/https://www.cloudways.com/en/</p></li><li><p>Now ask yourself,Do you know your target audience? </p><p>https://www.cloudways.com/en/https://www.cloudways.com/en/</p></li><li><p>If you want to succeed in the development of yourbusiness, you will have to define your ideal customerswith as much detail as possible.</p><p>And for that, you should follow our six ways to targetyour audience more effectively.</p><p>https://www.cloudways.com/en/https://www.cloudways.com/en/</p></li><li><p>Know Your Audience</p><p>Merchants dont interact withcustomers as they would at aphysical shop.You Should know:</p><p>what, how and when yourpotential customer wants yourproduct.</p><p>https://www.cloudways.com/en/https://www.cloudways.com/en/</p></li><li><p>Picture Your Potential Customer</p><p>You should make an individual profile for</p><p>every user that visits your online store.</p><p>You can selectively target a group of</p><p>similar customer profiles.</p><p>After identifying who you have to focus</p><p>on, your marketing decisions will become</p><p>much easier.</p><p>https://www.cloudways.com/en/https://www.cloudways.com/en/</p></li><li><p>Customer SegmentationMake use of demographical information, such as name,</p><p>address, user behavior etc.</p><p>Categorize your target audience!</p><p>https://www.cloudways.com/en/https://www.cloudways.com/en/</p></li><li><p>Data generated from this can be graphically displayed to</p><p>see where your ecommerce business stands and which</p><p>segment can be improved.</p><p>Surveys and Customer Feedback</p><p>https://www.cloudways.com/en/https://www.cloudways.com/en/</p></li><li><p>Do you know?</p><p>By having regular communication with</p><p>customers, you can also ask them to write</p><p>reviews of your product or service on</p><p>public rating forums.</p><p>https://www.cloudways.com/en/https://www.cloudways.com/en/</p></li><li><p>Know Your Promoters</p><p>Customers who are your promoters are basically</p><p>advocates of your business that help popularize your</p><p>brand via word of mouth.</p><p>https://www.cloudways.com/en/https://www.cloudways.com/en/</p></li><li><p>You can leverage your most satisfied chunk of</p><p>user base and educate it to build a strong referral</p><p>base. Some incentives for them along the way</p><p>should get them going!</p><p>https://www.cloudways.com/en/https://www.cloudways.com/en/</p></li><li><p>Stalk Your Competitors</p><p>You need to be aware of products</p><p>and services being used by your</p><p>competitors.</p><p>Keeping track of your competitors</p><p>audience is an efficient way of</p><p>knowing what market should you be</p><p>catering to and how.</p><p>https://www.cloudways.com/en/https://www.cloudways.com/en/</p></li><li><p>Re-evaluate Your Marketing Efforts</p><p>Would your target market really benefit from your products and would</p><p>your potential customers truly appreciate your existence in the market?</p><p>What drives the decision-making wheel among your potential customers</p><p>and how often can they can afford to be in business with you?</p><p>https://www.cloudways.com/en/https://www.cloudways.com/en/</p></li><li><p>Thank You! </p><p>CLICK HERE for full blog post</p><p>https://www.cloudways.com/blog/ecommerce-target-audience/https://www.cloudways.com/en/https://www.cloudways.com/en/</p></li></ul>

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