6 Essentials of a Good Logo

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    03-Aug-2015

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1. 6 Essentials of a Good Logo 2. With the vast number and variety of logos in the marketplace, it can be difficult to decide where to start when creating your own. Keep these six essential elements in mind while designing your brands logo, and youll be on the right track. 3. 01. It Reflects Your Company Image A good logo should make sense for your business. An investment bank, for example, wouldnt choose a whimsical font and colorful icon. Instead, it would select a more conservative design that evokes trust. 4. 02. Its Enduring Pick a logo that will stand the test of time. Choose color combinations that reflect your business and not this seasons trends. 5. 03. Its Scalable Make sure your logo works well on everything from billboards to online banner ads. 6. 04. Its Simple Think Apple, McDonalds or Nike. All of these companies have easily identifiable logos with clean, straightforward designs. 7. 05. It Appeals to Your Target Customer A good logo will help attract your target market. For example, if youre opening a high-end candle company, your logo should evoke a feeling of exclusivity and sophistication, appealing to a consumer of luxury goods. 8. 06. Its Meaningful Your logo should connect to the core of your brand. Whether its related to your mission or offers more than initially meets the eye, a logo that holds significance for your company will better translate to your customers. 9. When you have a finalized logo for your business, its important to trademark it. This will allow you to prevent other companies from using a logo that is too similar to yours. Advice InspirationAction Before deciding on a final logo design, share it with friends andcolleagues. Ask them what they think the logo stands for or represents. This will help you understand if your messaging is clear from an outside perspective. Logos and branding are so important. In a big part of the world, people cannot read French or English but are great in remembering signs. Karl Lagerfeld