Lily BradicContent StrategistSupercharged digital, lovingly crafted to perfectionTodays rankings are driven by thedynamic between individualcontent relevance and user intent The merger method Poor-performing pages Content auditsWell be covering:Source:CMO(Adobe)201551%ahrefs.com/blog/increase-website-traffic/Low koalatyKeyword CannibalisationSolve keyword cannibalisationCentralise authority= Organic ranking and traffic gains- Top traffic-drivers- Dropouts- Top-level- Intent - Topic (e.g. savings, loans)- Branded/non-brandedGroup keywords by.Behaviour organic traffic > Site content> Landing pagesSort by: Sessions (lowest first)Does your content do exactly what it says on the tin in the title?Source: Buzzfeed 2015Stop creating content for the sake of itConsolidate: pages that cover very similar topicsRewrite and refocus: unique content that isnt rankingSource: Buzzfeed 2015Source: Buzzfeed 2015Source: Buzzfeed 2015Content Audits1. Crawl first, audit later4 tips for better content audits1. Crawl first, audit later2. Customise your template4 tips for better content audits1. Crawl first, audit later2. Customise your template3. Use a sample4 tips for better content audits1. Crawl first, audit later2. Customise your template3. Use a sample4. Cover qualitative findings4 tips for better content audits12 seconds Thank you!Any questions?