12 things every marketer should know how to do

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10 Things every marketer should know how t.

Things every marketer should know how to do.By Fernando Larez @mando_vzlTechnologist, innovator, and creative marketer.

Doing marketing is different now. Its much more complex and technical. So I decided to put together a quick list of skills I think a marketer would need in order to keep up.

Enjoy!

12 Things every marketer should know how to do.By Fernando Larez

Microsoft Office1Yep. Good ol office. If you are not close to an advanced user in the essentials (Word, Excel, PowerPoint), you will face some serious challenges getting stuff done.More advanced users of MSO will likely use cool apps like Lync, SharePoint and OneNote.

12 Things every marketer should know how to do.By Fernando Larez

SEO & Paid Search2Understanding Search Engine Optimization (SEO) and Paid Search adverting are perhaps some of the most (if not the most) critical skills a marketer in todays digital marketplace need to be well versed on. Learn how it works, learn the lingo, and start practicing.12 Things every marketer should know how to do.By Fernando Larez

Social Media3Marketers must learn that social networks are not glorified RSS feeds, but 2-way communication channels for building relationships with peoplethat could turn into customers. People buy from people. 12 Things every marketer should know how to do.By Fernando Larez

Budgeting & finance4Marketers should be good finance managers. All strategies and tactics have a $$ tag attached to it and if you want to be 100% optimal, you better make sure you know how to squeeze a great ROI from your campaigns. 12 Things every marketer should know how to do.By Fernando Larez

Communication Skills5Stop shouting messages to the world in a one-way street. Learn the ancient skill of listening. It is proven that people will be more interested in you and your company when you show a genuine interest in them. 12 Things every marketer should know how to do.By Fernando Larez

Strategic Negotiation6From compensation to media buying, the ability to get a better deal carries a plethora of benefits. Know your leverage and ask for a better deal. The more you practice, the better negotiator youll become.12 Things every marketer should know how to do.By Fernando Larez

Attribution Models7A marketing attribution model gives value to each media/impression/channel that contributed to a sale or conversion. The purpose of having an marketing attribution model is to help quantify the influence each advertising impression had on a consumer before he/she decided to convert and inquire. Sadly, most marketers dont use an attribution model, hence they cant identify the true value/performance of their campaigns. Are you using an attribution model?12 Things every marketer should know how to do.By Fernando Larez

8Every marketer should know the basics of design both from a creative and a management approach. Learn how to set the creative direction and understand the psychology behind color, layout, and message as well as how to communicate those ideas with designers using their lingo.12 Things every marketer should know how to do.By Fernando Larez

Marketing Automation9The automated right (and left arms of marketers is a Marketing Automation Solution. It can help push content to your audience based on their shown interest, content interaction, and inquiries. Some of the most popular ones are: Pardot/Salesforce, Marketo, HubSpot, and Mail Chimp. 12 Things every marketer should know how to do.By Fernando Larez

Marketing Analytics10Metrics, KPIs, ratiosThe proof is in the pudding Analytic reporting can help you turn the knobs on whats working and whats not. This is perhaps one of the most critical skill for a marketer to have.

(plus the dashboards are pretty cool!) 12 Things every marketer should know how to do.By Fernando Larez

Photo & Media11A good eye for taking photos and videos pays big if your job is on the creative side of things.12 Things every marketer should know how to do.By Fernando Larez

Conversion Coupling12The bond that exists between the pre-click experience and the corresponding post-click landing experience. Conversion coupling means maintaining consistent messaging throughout your campaign. Conversion Coupling is the basis for a good UX. 12 Things every marketer should know how to do.By Fernando LarezSource: unbounce.com

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LinkedIn | Blog12 Things every marketer should know how to do.By Fernando Larez