Creating Digital Strategies for International Markets

  • Published on
    11-Apr-2017

  • View
    131

  • Download
    0

Transcript

Niall McKeownwww.ionology.com@niallmckeownDigital Transformation ExpertsThis presentation is Copyright. All materials belong to the presenter and can not be used without express written consent (c)Creating Digital Strategies for International MarketsStrategy creates competitive advantageWHAT WE BELIVEPeople and a culture of innovation sustains itTechnology & Communications is the means by which it is deliveredWhat is strategy?how comeDouble Business in 18 MonthsZero to 4,000,000 in one year50,000 co-collaborating3,000,000 funding & sales in 37 countries in 18 monthsDigital Transformation Traininghow come?Transform from doing digitalDigital InnovatorsDigital Innovator CharacteristicsDigital InnovatorsDoing DigitalSet destinationsSet targetsBuild communications upon innovationsSpin stories into contentDrive salesDrive cultural evolution Pulled by latest technology trendsPush technology to overcome strategic challengesStrive for likesData driven decision makingDigitise existing servicesSeek to invent, disrupt and improve= DIGITAL TRANSFORMATIONThe Principle Disciplines Leading Digital TransformationDigitalTransformationCommunicationsTechnologyLeadershipTechnology SupportRapidSolutionBuildersMarketing TacticsCommunications LeadershipShort Term ManagementLeading StepChangehow come?how do I?Crying babyKitchen fireSome callsInterruptionsDistractionsMost callsTriviaBusy WorkBrowsingPlanningStrategyExerciseChangeUrgentNot UrgentImportantNot ImportantPut First Things First7 Principles of Digital Business StrategyBooks/Gap Analysis/E-Learning/Courses/ConcultancyExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)LENS LOCK [ ]Ionology Digital Strategy QuadrantIonology Digital Strategy Quadrant All Rights ReservedExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)LENS LOCK [Ireland GAA]Ionology Digital Strategy QuadrantExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)LENS LOCK [UK]Ionology Digital Strategy QuadrantExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)LENS LOCK [ Vertical or Geographic]Ionology Digital Strategy QuadrantStart Here >< DestinationExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)LENS LOCK [ ]Ionology Digital Strategy QuadrantExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)LENS LOCK [ ]Ionology Digital Strategy QuadrantBuilderStory TellerStrategiestScientistExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)LENS LOCK [ ]Ionology Digital Strategy QuadrantPeopleOpinionStrategiestServicing DemandPrice/ProductIonology Digital Strategy QuadrantYourselfCustomerMarketResourcesDiagnosisStrategic AmbitionCompetitorsPropositionForce=maVolumeTimeTalentCash1324TaskIntentUnique Value PropositionIonology Digital Strategy QuadrantYourselfDiagnosisStrategic Ambition1Unique Value PropositionPains (context)Pain RelieversGain CreatorsPleasuresMessage MapTasksProductsServiceCustomerYouValue Proposition Canvas15 Second Message MapTheir PainOur Pain Reliever Additional Gain CreatorsTheir PleasureTheir Jobs DoneOur ProductMessage MapIonology Digital Strategy QuadrantYourselfCustomerMarketResourcesDiagnosisStrategic AmbitionCompetitorsPropositionForce=maVolumeTimeTalentCash1324TaskIntentUnique Value PropositionIonology Digital Strategy QuadrantMarketCompetitorsPropositionForce=ma3CustomerVolume2TaskIntentIonology Digital Strategy QuadrantYourselfCustomerMarketResourcesDiagnosisStrategic AmbitionCompetitorsPropositionForce=maVolumeTimeTalentCash1324TaskIntentUnique Value PropositionExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)LENS LOCK [ ]Ionology Digital Strategy QuadrantAdvocacy Based SellingSales Lead GenSales Lead ConvertSales ManagementAdvocacy Marketing If I.would you? ExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)LENS LOCK [ ]Ionology Digital Strategy QuadrantExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)LENS LOCK [ ]Ionology Digital Strategy QuadrantExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)LENS LOCK [ ]Ionology Digital Strategy QuadrantThe Firefly Storyhttp://www.dailymail.co.uk/news/article-2604663/Flower-girl-4-took-steps-thanks-harness-attached-dad.htmlDigital Transformation ExpertsWe help organisations discover what it takes to deliver maximum results in international marketsExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)Ionology Digital Strategy QuadrantInnovationExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)Ionology Digital Strategy QuadrantExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)Ionology Digital Strategy QuadrantExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)Ionology Digital Strategy QuadrantExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)Ionology Digital Strategy QuadrantExclusiveNiche or limited AudienceMass MarketMainstreamWarm(Comforted)Mild(Informed)Cold (Rational)Customer VolumeHow Customer Perceives Your Business65731248PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned MediaEarned MediaHot(Passionate)LENS LOCK [ ]Ionology Digital Strategy QuadrantApple (AAPL) and Samsung continue to soak up all the industry's profits, McCourt says. Apple claimed 87.4% of phone earnings before interest and taxes in the fourth quarter, he said. Samsung took in 32.2% of industry profits. Because their combined earnings were higher than the industry's total earnings as a result of many vendors losing money in Q4, Apple and Samsung mathematically accounted for more than 100% of the industry's earnings.A year ago, Apple accounted for 77.8% of mobile phone industry profits, followed by Samsung with 26.1%, McCourt said.http://www.slate.com/blogs/moneybox/2014/02/12/smartphone_profits_apple_and_samsung_drink_all_your_milkshake.html

Recommended

View more >