Sca digital disruption - march 2016

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  • DISRUPT YOURSELF!Use your assets to play the digital field

    VIJAY SOLANKIChief Digital Officer

    March 2016

  • Revenue down

    50% since 2010

    Nearly 1/3 of

    Australians watch

    online video

    each day

    Commercial radio

    listening in AU up 6%

    over the last 2 years

    MEDIA DISRUPTION

    PRINT TV RADIO

    -35%Circulation down

    35% since 2010

    -50% 1/3 +6% +5%Commercial radio

    revenue in AU up 5%

    in FY15.

  • Streaming 20% YOY Podcasting 75% YOY

    2015 2018

    $50m

    $90m

    2015 2018

    $12m

    $60m

    DIGITAL AUDIO GROWTH

    Source: SCA market estimates - 2016

  • SCAs assets reaching 95% of the population

  • 301k 9.2M 2.2M 976kAvg Daily UBs1 Facebook Fans2 Twitter Followers3 Instagram

    Followers4

    Sources: 1 Nielsen Market Intelligence, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Feb '16

    SCA DIGITAL FOOTPRINT

    2.8mMonthly Video

    views3

    818kUnique 28 Day

    streamers1

  • Radio Group with

    301,338Avg Daily UBs

    SCA DIGITAL FOOTPRINT

    Australian

    Mobile Publisher2Australian

    Digital Publisher1

    #1 #14#9

    1. Nielsen Market Intelligence figures Feb 16. 2. Nielsen Market Intelligence figures Feb 16.

  • Old world Broadcaster-centric

    FM

    Transmitter

    Radio

    STUDIO

    Content

    New world Consumer-centric

    Website

    Apps

    Radio

    Podcasts

    Home

    Studio

    Desk

    Street

    ConsumersStudio

    Content creators

  • We drive engagement by targeting these pillars

    COMEDY

  • We drive engagement by targeting these pillars

    CELEBRITY

  • We drive engagement by targeting these pillars

    LOCAL

  • We drive engagement by targeting these pillars

    SPORT

  • PLATFORMS & PRODUCTS

  • USING DATA TO INFORM

    Google

    Analytics

    Sam gives Sasha

    a puppy

  • AGILE & LEAN

    LEAN HACKATHONAGILE+

  • WORKING WITH STARTUPS

  • Identify your strengths and be confident in

    your ability

    Distribute content and build a great

    product experience

    Use data for behavioural

    insight

    Use agile, lean &

    hackathons

    KEY TAKEAWAYS

    1. 2. 3. 4.