E-shop Survival Kit in a Comparison Shopping Engine - 6+1 Dos & Dont's

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    13-Apr-2017

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  • E-shop Survival Kit in a Comparison Shopping Engine

    The Skroutz experience

    Christos ChionisAccount Manager

    chionis@skroutz.gr

    mailto:g.dimitriou@Skroutz.gr

  • 2

  • 3

    2005 2013 2015

    #A few things about us

  • 4

    100+ Greece

    12 Turkey

    Skroutz HQ

    1.600m2

  • #The most popular website in Greece

    5

    1.780+ merchants

    10,2million products

    150 mil.pageviews

    880.000 searches/day

    5,4 mil.unique

    visitors

  • #The power of Skroutz community

    6

    2.500+

    product reviews / month

    1.100+

    shop reviews / month

    75.000

    Total User feedbacks

    380.000 registered

    users

  • Where are all these data coming from?

  • Survival Kit6+1

    Dos & Donts

  • #1. Make your e-shop visible

    9

    .

    . ;

    www.kostaspapadopouloskinita.gr

    deco ;

    What do visitors

    say:

  • 10

    Simple, easy to remember domain name

    Short & descriptive URLs

    Search Engine Marketing techniques

    Presence in Comparison Shopping Engines

    #1. Make your e-shop visible

    #1

    Make your site more

    visible to everyone

    (Google included)

  • #2. Offer a unique 1st time experience

    11

    xx ,

    ; site .

    . ;

    ;

    What do visitors

    say:

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    Interesting welcome page

    Detailed privacy policy & Terms of use

    Accept & show customers reviews

    Track pages where people bounce

    #2. Offer a unique 1st time experience

    #2

    Take care of your

    first impression

  • #3. Help visitors find what they search for

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    HDMI !

    .

    !

    !

    What do visitors

    say:

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    Website easy to navigate

    Reasonable product categories

    Your search button works properly

    Study what people are searching for

    Up sell & cross sell techniques

    Deliver state-of-the-art Customer Service!

    #3. Help visitors find what they search for

    #3

    Help visitors find

    what they want

  • #4. Focus on your products

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    Watt

    !

    ...

    , ;

    ;

    What do visitors

    say:

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    Original content & informative product

    descriptions

    Tell a story for every product

    Answer frequently asked questions

    Be accurate about price & stock levels

    #4. Focus on your products

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    Use beautiful, high quality photography

    Provide alternative angles of the product

    Give multiple color options (if available)

    Provide videos (if possible)

    Utilize a blog for product presentations

    #4. Focus on your products

    #4

    Present products the

    way they deserve it!

  • #5. Dont let visitors abandon you

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    ( )

    ; , ;

    !!! ;;;

    What do visitors

    say:

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    Show all charges up front

    Offer appealing shipment methods and costs

    Provide various payment methods

    - Payments via credit Card is not optional, its a must!

    - Have at least one online card payment method

    - Provide installments if possible

    #5. Dont let visitors abandon you

    Orders* with credit card

    20% (200 - 400 cart)

    30% (400+ cart)*Post capital control data

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    Less clicks to the destination = Checkout

    Provide a quick, easy & clean checkout page

    Look for exit pages

    Introduce online chat to help with the procedure

    #5. Dont let visitors abandon you

    #5

    Reduce customer

    abandonment!

  • #6. Convert visitors to loyal customers

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    !

    30 ,

    . 50 .

    , ;

    What do visitors

    say:

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    The first purchase should be absolutely right!

    Send promotions & incentives via e-mail

    Design & communicate a loyalty reward scheme

    Ask your customers for feedback after the purchase

    #6. Convert visitors to loyal customers

    #6

    Encourage repeat

    purchases

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    #6+1. Mobile usability

    8%

    59%

    23%

    11%

    17%

    Continue using a smartphone

    Continue with another device

    Find another site that works betteron a smartphone

    Call or visit store

    Try again later

    What do people do after encountering issues accessing

    websites via smartphone ?

    Source: The Consumer Barometer Survey 2014 / 2015

  • #6+1. Mobile usability

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    Resize to fit: use Responsive design for your site

    Design a mobile friendly checkout

    Create a mobile native app

    Avoid technologies which do not work well on mobile

    (e.g. Flash elements)

    #6+1. Mobile usability

    #6+1

    Go mobile!

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    Listen to the voice of your customers!

    &

  • - Honest

    - Patient

  • Thank you!