Better Software 14 - Waterfall UX

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    22-Nov-2014

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The talk presented at Better Software 2014 in Florence: A small practical guidebook for company people who want to defend themselves from the attacks of evil Agile Integralists, delivering, nevertheless, great user experiences, safeguarding their sanity and living happily ever after in a world they say is going to end.

Transcript

  • 1. HHHoang C. Huynh@Aetheros

2. HH FIGHTING THE EVIL 3. COOL!@giphy.com WATERFALL UX - BSW 2014 HH 4. WOW!@giphy.com WATERFALL UX - BSW 2014 HH 5. FRESH!@giphy.com WATERFALL UX - BSW 2014 HH 6. RAINBOWS@giphy.com WATERFALL UX - BSW 2014 HH 7. DESIGNIS AHARD JOBWATERFALL UX - BSW 2014 HH 8. @20th Century Fox - Back to the Future WATERFALL UX - BSW 2014 HH 9. 1985 2014@Aetheros WATERFALL UX - BSW 2014 HH 10. WATERFALL UX - BSW 2014 HH 11. WATERFALL UX - BSW 2014 HH DIETER RAMS DISAPPOINTED 12. WATERFALL UX - BSW 2014 HH 13. Design thinking advocates for thinking with yourhands as a way to build empathetic solutions. Lean startup relies on early validation and thedevelopment of a minimum viable product to iterateon. User-Centered Design calls for a collaborativedesign process where users deliver continualfeedback based on their reactions to a productsprototype.WATERFALL UX - BSW 2014 HH 14. User-Centered Design calls for a collaborativedesign process where users deliver continualfeedback based on their reactions to a productsprototype.WATERFALL UX - BSW 2014 HH 15. DESIGN FOR USERSUSING REAL USERS FEEDBACKSWATERFALL UX - BSW 2014 HH@WIlly Wonka Meme 16. ISNT THIS THE ONLY RIGHTWAY TO MAKE UXD ??WATERFALL UX - BSW 2014 HH@supernatural 17. NOT UXTHE BLACK BOXWATERFALL UX - BSW 2014 HH 18. NOT UXTHE INCREDIBLEMACHINEWATERFALL UX - BSW 2014 HH 19. @Corey Stern on @UXMag WATERFALL UX - BSW 2014 HH 20. You don't design closed in a roomARENT YOU?WATERFALL UX - BSW 2014 HH 21. ITS RHETORICALYOU DONT REALLY HAVE TO ANSWER@supernatural WATERFALL UX - BSW 2014 HH 22. Jeff Gothelf Thick deliverables created simply for future referenceWATERFALL UX - BSW 2014 HHregarding the user experience become obsolete almostas soon as they are completed. 23. DEFINE THICK! FUTURE APPROVED!Thick deliverables created simply for future referenceJeff Gothelf WATERFALL UX - BSW 2014 HHregarding the user experience become obsolete almostas soon as they are completed.COMPLETED? 24. ARE WE SELLINGTHE BOTTLEOR WHATSINSIDE?WATERFALL UX - BSW 2014 HH 25. ITS RHETORICALYOU DONT REALLY HAVE TO ANSWER@supernatural WATERFALL UX - BSW 2014 HH 26. NWHOA!@giphy.com WATERFALL UX - BSW 2014 HH 27. WATERFALL UX ~ LEAN UX AGILE UXWATERFALL UX - BSW 2014 HH 28. You take the blue pill, the story ends, you wake up inyour bed and believe whatever you want to believe.You take the red pill, you stay in Wonderland, and Ishow you how deep the rabbit hole goes.@Barilla WATERFALL UX - BSW 2014 HH 29. Adapting Usability Investigations forAgile User-centered Design - Desiree SyWATERFALL UX - BSW 2014 HHhttp://uxpajournal.org/wp-content/uploads/pdf/agile-ucd.pdf 30. WATERFALL UX - BSW 2014 HH 31. WATERFALL UX - BSW 2014 HHTHE PANDORAS BOX 32. Rapid Iterative Testing and Evaluation (RITE) method@20th Century Fox - Planet of the Apes WATERFALL UX - BSW 2014 HH 33. A BETTERSTARTING POINT@Barilla WATERFALL UX - BSW 2014 HH 34. @Elizabeth Hayward WATERFALL UX - BSW 2014 HH 35. USERSUSERSUSERSUSERS@Elizabeth Hayward WATERFALL UX - BSW 2014 HH 36. USERSUSERSUSERSUSERS@Elizabeth Hayward WATERFALL UX - BSW 2014 HH 37. @Barilla WATERFALL UX - BSW 2014 HH SO EASY? 38. THINGS ARE NOT REALLY CHANGEDTHENWATERFALL UX - BSW 2014 HH 39. THINGS ARE NOT REALLY CHANGEDNOWWATERFALL UX - BSW 2014 HH 40. WATERFALL UX - BSW 2014 HH AGILE LEAN 41. #WRONGWATERFALL UX - BSW 2014 HH 42. DEATH BY SPRINTWATERFALL UX - BSW 2014 HH@giphy.com 43. YERKES-DODSON LAW 1908STRESSANXIETYUNHAPPINESSWATERFALL UX - BSW 2014 HHBEST PERFORMANCEBOREDOMSUPERFICIALITYARE YOUHERE ? 44. THE WORLD ISCHANGING @The SimpsonsWATERFALL UX - BSW 2014 HH 45. YOU ARE BEAUTIFULNO MATTER WHATTHEY SAYWATERFALL UX - BSW 2014 HH@giphy.com 46. WE ARE NOT ALONE@areaweb - Cristiano Rastelli WATERFALL UX - BSW 2014 HH 47. WATERFALL UX - BSW 2014 HH #SHITERATION 48. A c t i v e wh e n y o u a r ec o n c e n t r a t i n g o n achallenging task, or engagingin complex problem solvingand reasoningWATERFALL UX - BSW 2014 HHExecutive Attention NetworkImagination NetworkActive when constructing dynamicmental simulations: remembering,thinking about the future, andg e n e r a l ly wh e n imaginingalternative perspectives andscenarios to the present 49. 1. USER REQUIREMENTS2. BUSINESS REQUIREMENTS3. DESIGN SOLUTIONSWATERFALL UX - BSW 2014 HH 50. WATERFALL UX - BSW 2014 HH1. HOLISTIC VIEW2. COHERENCY3. CONSISTENCY 51. @New Line - Dumb and Dumber WATERFALL UX - BSW 2014 HH 52. CAN WE FIND AN AGREEMENT ?WATERFALL UX - BSW 2014 HH 53. @Dave Landis from What does Lean UX have that I dont? WATERFALL UX - BSW 2014 HH 54. NEED MILKWATERFALL UX - BSW 2014 HH@Mordi Levi 55. STANDUP MEETINGSDO WORKS!@giphy.comWATERFALL UX - BSW 2014 HH 56. RETROSPECTIVESARE GREAT!@giphy.comWATERFALL UX - BSW 2014 HH 57. WATERFALL UX - BSW 2014 HH 58. PLEASE,DO NOT FOLLOWDOGMAWATERFALL UX - BSW 2014 HH@Warner Bros - Full Metal Jacket 59. DEVISE ANEW PLANWITH UNCONVENTIONAL TOOLSWATERFALL UX - BSW 2014 HH@Mordi Levi 60. SIMPLICITY EVIDENCE PREDICTABILITY USER ADVOCACY@Elizabeth Hayward WATERFALL UX - BSW 2014 HH 61. IT IS THE DUTY OF THE10TH MAN TO DISAGREEWATERFALL UX - BSW 2014 HH@Paramount - World War Z 62. THE 4 STEPCUSTOMEREXPERIENCEMATURITY@Mordi Levi WATERFALL UX - BSW 2014 HH 63. REPAIRWATERFALL UX - BSW 2014 HH 1. LISTEN 64. ELEVATEWATERFALL UX - BSW 2014 HH 2. WTF IS THIS SH#T 65. OPTIMIZEWATERFALL UX - BSW 2014 HH 3. DO BETTER 66. DIFFERENTIATEWATERFALL UX - BSW 2014 HH 4. WHOS AWESOME? 67. WOW ANDTHEN?WATERFALL UX - BSW 2014 HH@Mordi Levi 68. PLAN FOR FAILURE NOT THE BEST CASE SCENARIOWATERFALL UX - BSW 2014 HH 69. HOW DID YOU FEELPROJECTS AND ACTIVITIESWATERFALL UX - BSW 2014 HHNOVEMBEROCTOBERJUNEJULYDECEMBERFEBRUARYMARCHAPRILMAYAUGUSTSEPTEMBERJANUARYAUGUSTSEPTEMBERA YEARIN WORK 70. WATERFALL UX - BSW 2014 HHFEBRUARYMARCHAPRILJANUARYNC11BugFix #5I WAS SO STRESSED ONFEBRUARY BECAUSE WETESTED A SMALL APPLICATIONWITH A NEW CLIENT AND ITDIDNT WORK AS EXPECTEDPROTO APPIterationNC10NC9 71. NEVER CROSSSPRINTS @Columbia - GhostbustersWATERFALL UX - BSW 2014 HH 72. A RESEARCH WATERFALL SPRINTSYNCH BINWATERFALL UX - BSW 2014 HHSEPARATE SPRINTS FOR DESIGNAT LEAST 50% LONGERODD SHIFTEDCROSS FUNCTIONAL ! 73. #NOESTIMATEWATERFALL UX - BSW 2014 HH 74. BACKLOG HELLWATERFALL UX - BSW 2014 HH 75. BOTTLENECKSARE A GOOD SIGNWATERFALL UX - BSW 2014 HH 76. MENicholasMillerHenryFisherALLIESDorothySchneiderGAIN POINTSJack AllenVictoriaFosterSTAFF USERSCUSTOMERSSTAKES POLITICALCORE DIRECT INDIRECTAmy OrtegaINTERNALChristineMoralesDylanMatthewsSTAKEHOLDER Cheryl KingMAWATPERFALL UX - BSW 2014 HHBeverlyFisherDouglasBrooksCarolynTurnerMarilynBradleyRichardThomasBOARDPAIN POINTSEVALUATORS SUPPLIERSECONOMICAL 77. THE BOTTLENECK MATRIXWATERFALL UX - BSW 2014 HHWHO HE SHE IS WHAT HE/SHEKNOWSWHAT WE NEEDHenry FisherHe is managing director, he is ourmain asset in the company becausehe is a true believerTalk to him for all the political details about theNC11 Project, he knows nothing about technicalimplementationAsk him for the midsummer deployment.She knows about the technicaldecisions and all the project historicalfactsShe knows fact only until August 2014Carolyn TurnerShe is working in the web area, shestands out politically for hers positionand she is well respectedMarilyn BradleyShe is in the staff project, but not verypresent. She is smart and potentially ahuge PIA to deal with.NC11 ProjectDeployment PlanChristine Morales Social Media CampaignsShe is an external contractorMarilyn BradleyShe worked with Christine fromaugust to NovemberTalk to her for the Social Media Campaign, onFacebook and NewsletterAsk her for the analytics data.She decided Analytics Objectives and Target 78. WATERFALL UX - BSW 2014 HH 79. KEEP CALMWATERFALL UX - BSW 2014 HH 80. WATERFALL UX - BSW 2014 HHACCEPTTHE CHALLENGE@Warner - The Matrix 81. THANK YOUWATERFALL UX - BSW 2014 HHTune: Run Away by SunStroke ProjectHoang C. Huynh@Aetheros

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