Connecting with Healthcare Professionals via Mobile

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    07-May-2015

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Interesting slideshow by Janet Carlson, CEO, One Eleven Interactive

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1.Connecting with Healthcare Professionals via Mobile HCMA Regional Forum May 7th, 2009 2. HE IPHONE HAS HUGE POTENTIAL AS A MOBILE COMPUTING PLATFORM, ESPECIALLY FOR PHYSICIANS. Joshua Schwimmer, MD, FACP, FASN 3. Connecting with Healthcare Professionals via Mobile A majority of HCPs are already there iPhones are becoming the tool of choice To pharma the extent of HCPs + mobile = Epocrates 4. Connecting with Healthcare Professionals via Mobile Reps were always 1st line for pharma Have a new way to directly connect Reps and mobile like Army/Air Force working in concert No sees, vacant territories, white spaces Tie in communications with reps all mobile 5. Connecting with Healthcare Professionals via Mobile 5% of site visitors are mobile web users Up from 1% a year ago of Nielsons top 20 not mobile optimized* How many pharma sites are mobile optimized? Key point: its all about channel of choice*Bango survey, 2008 Internet Mobile Human 6. Connecting with Healthcare Professionals via Mobile Fix what you offer HCPs online Make it visit-worthy Mobile optimize it RM using mobile Mobile apps Tap into other mobile streams 7. Connecting with Healthcare Professionals via Mobile Programs that make sense for mobile- Mobile sampling - Mobilesodes - POC apps - Rep tie in programs 8. Connecting with Healthcare Professionals via Mobile Pharma is going to live on the doctors hip Universal sample closets Apps customized to needs of individual by specialty- Samples- Learning suite- Rep on demand- Conventions- POC tools 9. Connecting with HealthcarePharma Professionals via Mobile We are the best source of information about our products Best at telling our brand story Need to make the connection back to the doctor Opportunity to live on their hip Docs are choosing their channel and mobile is going to win Be there 10. The End Q&A

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