Tpc books top 10 diy websites

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TPC Books presents the Top ten Do It Yourself Book Marketing Tools of 2010. This presentation focuses on website building tools!

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<ul><li> TPC BOOKS TOP 10 DIY BOOK MARKETING TOOLS OF 2010 OMAR LUQMAAN-HARRIS PARTNER THE PANTHEON COLLECTIVE WWW.PANTHEONCOLLECTIVE.COM WWW.FACEBOOK.COM/TPCMARKETING </li> <li> FOREWORD <ul><li>Welcome to TPC Books Inaugural Top 10 D o I t Y ourself Book Marketing Tools of 2010! </li></ul><ul><li>We compiled this list because our mission is to empower and inspire (aspiring) authors like you to take control of your publishing destiny and make your dream come true! </li></ul><ul><li>This list, while not exhaustive, is the result of our trial and error from publishing two novels in 12 months. </li></ul><ul><li>Also, dont get too wrapped up in the order. The point is you need to be doing all these things and more to get your book out there! </li></ul>The Pantheon Collective is (from left) James W. Lewis, Omar Luqmaan-Harris, And Stephanie Casher </li> <li> WHAT THIS IS ALL ABOUT <ul><li>Saving you time </li></ul><ul><li>Saving you money </li></ul><ul><li>So you dont repeat our mistakes </li></ul><ul><li>So you spend your time and money on things that move books </li></ul><ul><li>So you can be wildly successful </li></ul><ul><li>And help someone else like were helping you! </li></ul></li> <li> THE LIST </li> <li> # 9 BEST DIY WEBSITE BUILDING TOOL LIVING A LIFE IS LIKE CONSTRUCTING A BUILDING: IF YOU START WRONG, YOU'LL END WRONG. ~ MAYA ANGELOU </li> <li> AN IDEA SO SIMPLE ITS STUPEFYING </li> <li> GETTING FOUND <ul><li>Otherwise known as the opposite of getting lostin the sauce that it the world wide web that is </li></ul><ul><li>Google author: 784 Million Results </li></ul><ul><li>Google book: 1.7 Billion Results </li></ul><ul><li>Google writer: 162 Million Results </li></ul><ul><li>Google novelist: 8 Million Results </li></ul></li> <li> GETTING FOUND <ul><li>Think bookstores are the solution? Think again </li></ul>August 4, 2010 </li> <li> EVERYONE COMMUNICATES, FEW CONNECT ( SHOUTOUT TO JOHN C. MAXWELL!) <ul><li>The Good News: </li></ul><ul><li>There is only one you </li></ul><ul><li>Who has lived the life youve lived </li></ul><ul><li>Accumulated the wisdom and unique perspective you have </li></ul><ul><li>You have something valuable to share </li></ul></li> <li> EVERYONE COMMUNICATES, FEW CONNECT ( SHOUTOUT TO JOHN C. MAXWELL!) <ul><li>The Not So Good News: </li></ul><ul><li>You have to make us care </li></ul></li> <li> AND WERE A BIT DISTRACTED AT THE MOMENT </li> <li> AND IF YOU THINK SOCIAL MEDIA IS THE ANSWERSORRY </li> <li> WHY WEBSITES STILL MATTER BECAUSE YOU OWN THEM <ul><li> Websites are not going away -- they might be more important than ever -- but they serve a different and evolved purpose today, especially in this new "social" context. ~ Pete Blackshaw Executive Vice-President, Digital Strategic Services, Nielsen Online at Nielsen Online </li></ul></li> <li> SOME IMPORTANT WEBSITE FACTS <ul><li>Websites are not free </li></ul><ul><li>A website and a blog are not the same thing. But every website should contain a blog! </li></ul><ul><li>You dont need to be an html programmer to build a good-looking, functional site </li></ul><ul><li>Still, you should probably invest in some basic html training anyway! </li></ul><ul><li>A face book fan page or group does not replace a website </li></ul><ul><li>Flash is not your friend </li></ul></li> <li> 6 STEPS TO BUILDING A WEBSITE <ul><li>Hosting: the plot of Internet real-estate where your site lives </li></ul><ul><li>Naming: marking your territory </li></ul><ul><li>Designing: the blueprint for success </li></ul><ul><li>Publishing: open for business </li></ul><ul><li>Promoting: getting the word out </li></ul><ul><li>Maintaining: necessary upkeep </li></ul></li> <li> BUILDING A WEBSITE THAT CUTS THROUGH THE CLUTTER </li> <li> THE TPC STORY: (WWW.PANTHEONCOLLECTIVE.COM) <ul><li>Do as we say not as we do </li></ul><ul><li>Hosting our site with bluehost.com </li></ul><ul><li>Domain names registered with godaddy.com </li></ul><ul><li>Websites designed on wordpress.com </li></ul>vs. </li> <li> STILL WE DID SOMETHING RIGHT BECAUSE YOU CAN FIND US! <ul><li>Google: the pantheon collective or pantheon collective </li></ul><ul><li><ul><li>First 20 results </li></ul></li></ul><ul><li>Google: James W. Lewis </li></ul><ul><li><ul><li># 3 result </li></ul></li></ul><ul><li>Google: Stephanie Casher </li></ul><ul><li><ul><li>Top 20 results </li></ul></li></ul><ul><li>Google: SELLOUT James </li></ul><ul><li><ul><li>#2 result </li></ul></li></ul></li> <li> 2010 DIY WEBSITE BUILDING TOOL NOMINATION CRITERIA <ul><li>One-stop-shop: hosting, naming, designing, publishing, promoting, maintaining (25 points) </li></ul><ul><li>Price: hosting/naming (25 points) </li></ul><ul><li>What you need vs. what you get (50 points) </li></ul><ul><li><ul><li>Unlimited space </li></ul></li></ul><ul><li><ul><li>Options: # and variety of design templates and categories </li></ul></li></ul><ul><li><ul><li>Minimal programming required </li></ul></li></ul><ul><li><ul><li>SEO and blogging tools </li></ul></li></ul><ul><li><ul><li>E-mail integration </li></ul></li></ul><ul><li><ul><li>Easy video/picture upload/configuration </li></ul></li></ul><ul><li><ul><li>Analytics </li></ul></li></ul><ul><li><ul><li>Reliability </li></ul></li></ul><ul><li><ul><li>Hassle-free maintenance </li></ul></li></ul></li> <li> AND THE NOMINEES ARE <ul><li>webhostinghub.com </li></ul><ul><li>siteskins.com </li></ul><ul><li>ipage.com </li></ul><ul><li>webhostingpad.com </li></ul><ul><li>inmotionhosting.com </li></ul></li> <li> WEBHOSTINGHUB.COM 85/100 <ul><li>One-stop shop: Very comprehensive solution lacks promoting (20 points) </li></ul><ul><li>Pricing: $6.95 per month for 12 months/ $5.95 per month for 24 months/ $4.95 per month for 36 months (20 points) </li></ul><ul><li>What you need vs. what you get (45 points) </li></ul><ul><li><ul><li>Unlimited space </li></ul></li></ul><ul><li><ul><li>Options: over 500 templates, flash intros, e-commerce store </li></ul></li></ul><ul><li><ul><li>Minimal programming required </li></ul></li></ul><ul><li><ul><li>SEO and blogging tools </li></ul></li></ul><ul><li><ul><li>E-mail integration </li></ul></li></ul><ul><li><ul><li>Easy video/picture upload/configuration </li></ul></li></ul><ul><li><ul><li>Analytics </li></ul></li></ul><ul><li><ul><li>Reliability: 99% uptime </li></ul></li></ul><ul><li><ul><li>Hassle-free maintenanc e </li></ul></li></ul></li> <li> SITESKINS.COM 40/100 <ul><li>One-stop shop: Focused on naming, publishing, and maintaining (15 points) </li></ul><ul><li>Pricing: $7.95-$19.95/mth (too expensive for not enough services) (0 points) </li></ul><ul><li>What you need vs. what you get (25 points) </li></ul><ul><li><ul><li>Unlimited space: no </li></ul></li></ul><ul><li><ul><li>Options: over 2000 skins and up to 30 pages of content </li></ul></li></ul><ul><li><ul><li>Minimal programming required </li></ul></li></ul><ul><li><ul><li>SEO and blogging tools </li></ul></li></ul><ul><li><ul><li>E-mail integration: up to 10 e-mail boxes </li></ul></li></ul><ul><li><ul><li>Easy video/picture upload/configuration </li></ul></li></ul><ul><li><ul><li>Analytics </li></ul></li></ul><ul><li><ul><li>Hassle-free maintenanc e </li></ul></li></ul></li> <li> IPAGE.COM 95/100 <ul><li>One-stop shop: Very comprehensive and includes promotional tools to drive traffic (a $250 value) (25 points) </li></ul><ul><li>Pricing: $3.50-$6.95/mth (25 points) </li></ul><ul><li>What you need vs. what you get (45 points) </li></ul><ul><li><ul><li>Unlimited space </li></ul></li></ul><ul><li><ul><li>Options: drag &amp; drop site builder or template-based site builder </li></ul></li></ul><ul><li><ul><li>Minimal programming required </li></ul></li></ul><ul><li><ul><li>SEO and blogging tools </li></ul></li></ul><ul><li><ul><li>E-mail integration </li></ul></li></ul><ul><li><ul><li>Easy video/picture upload/configuration </li></ul></li></ul><ul><li><ul><li>Analytics </li></ul></li></ul><ul><li><ul><li>Reliability: 99% uptime </li></ul></li></ul><ul><li><ul><li>Hassle-free maintenance </li></ul></li></ul></li> <li> WEBHOSTINGPAD.COM 90/100 <ul><li>One-stop shop: Very comprehensive but promotion is up to you (20 points) </li></ul><ul><li>Pricing: $1.99-$7.95/mth (25 points) </li></ul><ul><li>What you need vs. what you get (45 points) </li></ul><ul><li><ul><li>Unlimited space </li></ul></li></ul><ul><li><ul><li>Options: 100 unique designs </li></ul></li></ul><ul><li><ul><li>Minimal programming required </li></ul></li></ul><ul><li><ul><li>SEO and blogging tools </li></ul></li></ul><ul><li><ul><li>E-mail integration </li></ul></li></ul><ul><li><ul><li>Easy video/picture upload/configuration </li></ul></li></ul><ul><li><ul><li>Analytics </li></ul></li></ul><ul><li><ul><li>Reliability: 99% uptime </li></ul></li></ul><ul><li><ul><li>Hassle-free maintenance </li></ul></li></ul></li> <li> INMOTIONHOSTING.COM 70/100 <ul><li>One-stop shop: Focused on hosting speed but inclusive of naming, publishing, and maintaining (15 points) </li></ul><ul><li>Pricing: $5.95-$13.95/mth (15 points) </li></ul><ul><li>What you need vs. what you get (40 points) </li></ul><ul><li><ul><li>Unlimited space </li></ul></li></ul><ul><li><ul><li>Options: Over 500 themes including flash intros </li></ul></li></ul><ul><li><ul><li>Minimal programming required </li></ul></li></ul><ul><li><ul><li>SEO and blogging tools </li></ul></li></ul><ul><li><ul><li>E-mail integration </li></ul></li></ul><ul><li><ul><li>Easy video/picture upload/configuration </li></ul></li></ul><ul><li><ul><li>Analytics </li></ul></li></ul><ul><li><ul><li>Reliability: 99% uptime </li></ul></li></ul><ul><li><ul><li>Hassle-free maintenance </li></ul></li></ul></li> <li> MEET OUR 2010 WINNER! </li> <li> WHY IPAGE.COM WINS <ul><li>Allows for hosting, naming, designing, publishing, promoting, and maintaining at a very reasonable price </li></ul><ul><li>Great reviews online from customers </li></ul><ul><li>Integration of promotional and analytical tools with basic package </li></ul><ul><li>The most secure service </li></ul><ul><li>Servers powered by 100% wind energy! </li></ul></li> <li> WWW.IPAGE.COM YOUR ONE-STOP SHOP </li> <li> THE WINNERS </li> <li> TUNE IN NEXT WEEK! #8 BEST DIY SEARCH ENGINE OPTIMIZATION TOOLS </li> </ul>