Three-Dimensional Storytelling: Creating Engaging Exhibition Experiences

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    22-Jan-2018

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BRIANNA { Bree } CUTTS THE SIBBETT GROUPCopyright 2017 Brianna Cutts All rights reservedc SUSAN SPERO JOHN F. KENNEDY UNIVERSITYTODAYThis day will include a lively and interactive workshop focussed on creating museum exhibitions. Designed for museum professionals, this workshop provides techniques and tools for developing and synthesizing content into engaging three-dimensional stories. Participants will learn about a thoughtful process model that merges theory with practice, and develop interpretive content for a full-scale exhibit prototype.TODAYPART 1: Process + Project 9:15-10:00 - Intro and Process 10:00 - 12:00 - Teams, Projects, Work PART 2: Lunch + Inspiration 12:00 - 2:00: Lunch, Field Trips, Museum Tours PART 3: Produce + Prep + Pitch 2:15-3:15: Project Work 3:15-3:45: Prep Pitch 3:45-4:15 - Team Pitches (5min per team) 4:15-4:30 - Wrap-up + Reflection + Q&A 4:30 - Thank you!OBJECTIVES Provide museum professionals with more guidance for creating exhibitions, from D.I.Y. approaches to professionally designed experiences Focus on the specific categories of Story (interpretive content), Audience (museum visitors), and Technique (exhibit design) to develop and design exhibitions Offer an approach for understanding how theory can shape practice Inspire creative risk taking with tangible tools and a flexible process model for creating engaging museum experiences Create a deeper understanding of cognitive, behavioral and social / emotional exhibit outcomes that will assist in fundraising and marketing effortsOUTCOMES Lead workshop attendees through a process to create interpretive content, from topic brainstorming to the Big Idea Facilitate a group activity to develop interpretive content and build a three-dimensional prototype exhibit Reveal techniques within the process model for developing efficient Teams, effective Management, and distinctive Creativity Encourage agility and adaptability for creative collaboration that leads to consensus building and achieving unified goals Inspire workshop attendees to use the tools and techniques offered in the workshop to create a process that fits their unique institutionRELATIONSHIP TO THEMEThe exhibition development and design process requires that museum professionals work together efficiently and effectively in order to create powerful museum experiences. In order to create these experiences, we need creative teams that can explore out-of-the-box ideas and navigate uncertainties. The Story Orbit process model provides a roadmap for museum professionals to build confidence about crafting their interpretive content in order to tell their unique stories, stories about our world and what unites us. INTRODUCTION WERE GOING TO COVER OF INFORMATIONA LOTEXCITEDCONFUSEDEXCITEDCONFUSEDUNDERSTANDINGANXIOUSEXCITEDCONFUSEDUNDERSTANDINGANXIOUSINSPIRED & CURIOUS THERE ARE OF WAYS TO DESIGN AN EXHIBITIONA LOT23415678211019121420518171391611123415678211019121420518171391611 THERE ARE THREE TO DEVELOPING AN EXHIBITIONKEYS1 2 3 BUTFIRST RAISON DETRE { R E A S O N T O B E } OBJECTS & STORIES OBJECTS & STORIES { A U T H E N T I C } P A S S I O N P A S S I O N OBESSIONTHREE TO DEVELOPING AN EXHIBITIONKEYS1 2 31 LEARN THE RULES SO THAT YOU KNOW HOW TO BEND THEM LEARN THE RULES SO THAT YOU KNOW HOW TO BEND THEM PARKS CANADA DESIGN GUIDELINES AMERICANS WITH DISABILITIES ACT (ADA) ARCHITECTURAL BARRIERS ACT (ABA) ACCESSIBILITY FOR ONTARIANS WITH DISABILITIES FUTURE: CENTRE OF EXPERTISE ON ACCESSIBILITY AND BARRIER REMOVAL SMITHSONIAN GUIDELINES FOR ACCESSIBLE EXHIBITION DESIGN2SELF ACTUALIZATIONESTEEMBELONGINGSAFETYPHYSIOLOGICALMASLOWS HIERARCHY OF NEEDS APPLIED TO THE MUSEUM EXPERIENCESELF ACTUALIZATIONESTEEMBELONGINGSAFETYPHYSIOLOGICALMASLOWS HIERARCHY OF NEEDS APPLIED TO THE MUSEUM EXPERIENCEWheres the restroom?SELF ACTUALIZATIONESTEEMBELONGINGSAFETYPHYSIOLOGICALMASLOWS HIERARCHY OF NEEDS APPLIED TO THE MUSEUM EXPERIENCEWheres the restroom?Wow, this is fun!SELF ACTUALIZATIONESTEEMBELONGINGSAFETYPHYSIOLOGICALMASLOWS HIERARCHY OF NEEDS APPLIED TO THE MUSEUM EXPERIENCEWheres the restroom?Wow, this is fun!Im inspired ... to be an artist, scientist, inventor ...3 EXHIBITION DEVELOPMENT CAN BE A MESSY PROCESSLINEARNON-LINEARLINEARNON-LINEARLINEARLOGICALHOLISTIC / CREATIVE 1 EXHIBITION DEVELOPMENT PROCESS STORY ORBIT PASSION AUDIENCETECHNIQUETEAMCREATIVITYMANAGEMENTSTORYTEAMROLES SUPPORTS IZETEAM ROLES - Management: Project Manager- Content: Content and Image Researcher, Subject Matter Experts, Interpretive Developer, Interpretive Writer- Design: Exhibit Designer, Interactions Designer, Graphic Designer, Multimedia Designer, Lighting Designer EXHIBITION DEVELOPMENTTEAM ROLES - Management: Project Manager- Fabrication: Cabinetry, Sculpture, Mount Making, Model Making, Interactives, Technology- Installation: Construction, Finishes, Lighting, etc. EXHIBITION FABRICATIONTEAM SIZE - Designate a core team of 2-5 people- Assign Team Leads for large teams (15+ people)TEAM SUPPORT - Ensure team members have effective tools- If tools are not available, design work-aroundsMANAGEMENTSCHEDULESCOLLABORAT IONLEADERSH IPSCHEDULES - Planning for three design phases- Estimating work products and flow- Building in buffers for deadline fluxLINEAR1 2 3COLLABORATION - Structuring a collaborative process- Selecting and maintaining on-line tools- Setting realistic milestonesLEADERSHIP - Understanding your leadership style- Identifying your teams strengths, and weaknesses- Modeling adaptability and agilityCREATIVITYSPACE PROCESSINSP IRAT IONSPACE - Place to capture and process content - Place to display project inspiration- Place to work independently and collaborativelyINSPIRATION - Get geeky: dive into your topic- Take field trips- Seek out analogous experiencesPROCESS ROLLER COASTER RIDEPROCESS - Design Thinking (user-centered design)ROLLER COASTER RIDEPASSION AUDIENCETECHNIQUETEAMCREATIVITYMANAGEMENTPASSION AUDIENCETECHNIQUEPASSION INSTITUTIONS MISSIONEXHIBITION GOAL & OBJECTIVES TOPIC BRAINSTORMINGSUB-TOPICS & MESSAGESTHE BIG IDEACONTENT RESEARCHYOUR PITCH***PASSIONTOPIC BRAINSTORMING*TOPIC BRAINSTORMINGBLUE SKY THINKING: IDEA DUMPTOPIC BRAINSTORMINGPATTERN IDENTIFICATION: CLUSTERING IDEAS INTO TOPICS AND SUB-TOPICSPASSIONTHE BIG IDEA*TOPIC BRAINSTORMINGCONNECT THE DOTS: IDENTIFY ONE BIG IDEATHE BIG IDEATHE EXHIBITIONPOTENTIAL CONTENTVISITOR QUESTIONSTHE BIG IDEATHE EXHIBITIONPOTENTIAL CONTENTVISITOR QUESTIONS FILTERS: GOAL & OBJECTIVES EXPERIENCE: STORY AND ENGAGEMENTPASSIONYOUR PITCH*YOUR PITCHTHE WHY - Why it matters - Why the exhibition is needed - Why were meeting the need THE WHO - Primary audience THE HOW - Unique offerings - Unique qualitiesTHE WHAT - INFORM (Cognitive) - - What visitors will learnMOTIVATE (Behavioral) - - What visitors will doINSPIRE (Social / Emotional) - - What visitors will feelPASSION AUDIENCETECHNIQUEAUDIENCEPROTOTYPINGFEEDBACKVISITOR EXPERIENCE JOURNEYLEARNING FRAMEWORKHOW ...WHAT ...WHO ... ***AUDIENCEWHO ... *WHO ...FRONT END EVALUATION: UNDERSTANDING YOUR VISITORSELF ACTUALIZATIONESTEEMBELONGINGSAFETYPHYSIOLOGICALMASLOWS HIERARCHY OF NEEDS APPLIED TO THE MUSEUM EXPERIENCEWheres the restroom?Wow, this is fun!Im inspired ... to be an artist, scientist, inventor.AUDIENCEVIS EXP JOURNEY *VISITOR EXPERIENCE JOURNEYHOW DO PEOPLE FIND OUT ABOUT THE EXHIBITION?WHAT DO PEOPLE DO AT THE EXHIBITION?WHAT DO PEOPLE SAY ABOUT THE EXHIBITION?AUDIENCEPROTOTYPING*PROTOTYPINGFORMATIVE EVALUATION: ENSURING YOUR VISITOR UNDERSTANDTEST IDEASPROTOTYPINGFORMATIVE EVALUATION: ENSURING YOUR VISITOR UNDERSTANDGET MESSY TINKERTEST IDEASPASSION AUDIENCETECHNIQUETECHNIQUEDESIGN ELEMENTSDESIGN AND FAB COSTSTECHNOLOGYINTERACTIONINTERPRETIVE ELEMENTSDESIGN DELIVERABLES CONTENT CREATION***TECHNIQUEDESIGN AND FAB COSTS*FABRICATION COSTS$125-250/SFLOW TECHHIGH TECHMEDIUM TECH$575-1,000/SF$275-550/SFFABRICATION COSTS$187,500 - 375,000LOW TECH1,500 SF 1,500 SF 1,500 SFMEDIUM TECH$412,500 - 825,000HIGH TECH$862,500 - 1,500,000DESIGN COSTS$187,500 - 375,000LOW TECH1,500 SF 1,500 SF 1,500 SFMEDIUM TECH$412,500 - 825,000HIGH TECH$862,500 - 1,500,000+ 25-35% of fabrication budgetTECHNIQUECONTENT CREATION*CONTENT CREATIONRESEARCH CONTENT INTERPRETIVE OUTLINETECHNIQUEINTERACTION*INTERACTIONCOGNITIVE BEHAVIORAL SOCIAL / EMOTIONAL AND NOW ...PASSION AUDIENCETECHNIQUE YOURSTORY******** ***OUR PROJECTExhibit PrototypeTODAY:EXHIBIT VS. EXHIBITIONEXHIBITIONTODAY:EXHIBIT VS. EXHIBITIONEXHIBITIONEXHIBITTODAY:OUR EXHIBIT PROCESSTODAY:2DEVELOP & DESIGN1REVIEW & PLAN3PREP & PITCHOUR EXHIBIT PROCESSTODAY:1REVIEW & PLAN1. REVIEW & PLANLEARNING FRAMEWORK1REVIEW & PLANLEARNING FRAMEWORKChoose One Genre for Exhibit Prototype For this exhibit workshop, well use book genres as a whimsical approach to designing an exhibit within a learning framework. Please keep in mind that while museums are informal learning environments, funding pressures typically require achieving measurable learning outcomes. For future reference, learning frameworks typically consist of the following, as applied to the concept of book genres:1. INSTITUTIONS RAISON DETRE - Devoted to modern art - Connecting children to nature - Celebrating the rich world of pizza 2. TOPICS: - Arts - Sciences - Humanities 3. PEDAGOGY: - Constructivism - - building on prior knowledge - Multiple Intelligences 4. EXPERIENCE APPROACH: - Participatory experience - Curated narrative - Authentic content 5. DIFFERENTIATOR (Why this institution matters; typically captured in tagline) - Nurtures creativity - Cultivates empathy 1. BOOKS ULTIMATE PURPOSE - Provide inspiration - Entertain readers - Sell books 2. TOPICS: - Romance - Mystery - Memoir 3. PEDAGOGY: Narrative structure - Heros Journey - Five Acts - Beginning, Middle, End 4. EXPERIENCE APPROACH: - Pacing Approach - Narrator Type - Fiction, non-fiction 5. DIFFERENTIATOR (Why this book matters; typically captured in title and sub-title) - Addresses fundamental human issues - Addresses issues in memorable way GENRE: ROMANCEGENRE: MYSTERYGENRE: MEMOIRFor Reference DRAMA THAT SPARKS EMOTION 1. A meets Z. 2. Z has a secret. 3. Z keeps secret from A as they fall in love. 4. A finds out and they part in anger. 5. Z loses all. 6. A returns, repentant, to declare what they both knew all along: A loves Z. 7. Z is now strong enough to turn A down or take A back (as an equal partner). THE HEROS JOURNEY 1. Call to Adventure 2. Acceptance of Call 3. Rising to Action: The Ordeal 4. Facing Defeat: Striving for Treasure 5. Mission of Danger: Completing Adventure 6. Journey Home: One More Sacrifice 7. Transformation: The Journey Continues CREATE AN ARC TO INSPIRE PERSONAL GROWTH 1. The Desire Line I wanted ______________ (the desire line). 2. Actions and Obstacles To get it, I then ______________(action).3. Emotional Moments To get it, I ______________ (action).4. Initiating Incident But ______________ (obstacle) got in my way.5. Ending Incident So, I ______________(action).1. REVIEW & PLANDESIGN GUIDELINES1REVIEW & PLANEXHIBIT ELEMENTSACCESSIBILITY & DESIGNUse these tools and guidelines to develop and design your exhibit. Cabinetry A free-standing cabinet displays interpretive content.Artifact Case A cabinet-mounted case displays artifacts.Photo Mural A wall-mounted mural.Primary Interpretive Graphic A large-sized free-standing or wall-mounted interpretive graphic panel. The interpretive graphic panel includes text and photography.Secondary Interpretive Graphic A medium-sized free-standing or wall-mounted interpretive graphic panel. The interpretive graphic panel includes text and photography.Label A small-sized free-standing or wall-mounted interpretive graphic panel. The interpretive graphic panel includes text.Tactile Element A tactile object that highlights the _____ story. Scale Model A scale model of a/the ____________ .Artifacts A collection of ____________ artifacts.Audiovisual Program An audiovisual program about ____________.Audiovisual Equipment Within the Cabinetry is concealed audiovisual equipment that plays audiovisual programs.Interactive Media An approximately ____________ minute touch screen multimedia program.Seating Seating will be offered to visitors as places to rest or linger. Seating will include stools and benches.Lighting Lighting fixtures in the existing system are aimed to illuminate the exhibit area. SPACE PLANNING GRAPHIC DESIGNOBJECT DISPLAYSOURCE: Smithsonian Guidelines for Accessible Exhibition DesignOVERVIEW: This list includes typical elements used in museum exhibits.TYPICAL EXHIBIT DESIGN ELEMENTS1. REVIEW & PLANBRAINSTORM EXHIBIT STORYHOW MIGHT YOU ENGAGE YOUR AUDIENCE ABOUT YOUR EXHIBIT TOPIC?HOW MIGHT YOU TELL YOUR EXHIBIT STORY IN AN UNEXPECTED WAY?1REVIEW & PLANHOW MIGHT YOU INSPIRE CURIOSITY ABOUT YOUR EXHIBIT TOPIC?OUR EXHIBIT PROCESSTODAY:OUR EXHIBIT PROCESS2DEVELOP & DESIGN2. DEVELOP & DESIGNVISITOR EXPERIENCE JOURNEYONCE VISITORS ARRIVE, THEY NOTICE ...AT THE EXHIBIT, VISITORS ARE ENCOURAGED TO ...AFTER THE EXHIBIT EXPERIENCE, VISITORS SAY ...AT THE EXHIBIT VISITORS CAN ...VISITORS FIND OUT ABOUT THE EXHIBIT FROM ...2DEVELOP & DESIGNCopyright c 2017, Brianna Cutts, The Sibbett Group2. DEVELOP & DESIGNTITLE MESSAGE OUTCOMES ELEMENTSLEARN (COGNITIVE) Understand ... Discover ... Connect ... DO (BEHAVIORAL) Touch ... Hear ... Smell ... FEEL (SOCIAL / EMOTIONAL) Appreciate ... Value ...TITLE (1-3 WORDS):SUB-TITLE (4-8 WORDS):THE BIG IDEA (A simple sentence that may become your title and / or sub-title)FURNISHINGS:GRAPHICS:INTERACTIVES:OTHER / TWIST:Aha, I had no idea!Hmm, that makes sense. Wow, really?TOPIC: DINING ROOM TABLEINTERPRETIVE EXHIBIT OUTLINE2DEVELOP & DESIGNCopyright c 2017, Brianna Cutts, The Sibbett GroupOUR EXHIBIT PROCESSTODAY:3PREP & PITCH3PREP & PITCH3. PREP & PITCHPITCH EXHIBIT STORYTHE WHY THE HOW THE WHATThe Pitch articulates your vision in a written description that is punchy, playful and personal. RELEVANCE Why this exhibit matters:MARKETING How visitors find out about the exhibit: DIFFERENTIATOR An unexpected twist in the exhibit: INFORM What visitors will LEARN: MOTIVATE What visitors will DO: INSPIRE What visitors will FEEL:3PREP & PITCHCopyright c 2017, Brianna Cutts, The Sibbett GroupLEARNING FRAMEWORK :YOURBOOK GENRESNARRATIVE & PLOTCreate a Drama to Spark Emotion and Inspire Dreams 1. A meets Z. 2. Z has a secret. 3. Z keeps secret from A as they fall in love. 4. A finds out and they part in anger. 5. Z loses all. 6. A returns, repentant, to declare what they both knew all along. A loves Z. 7. Z is now strong enough to turn A down or take A back (as an equal partner). ROMANCE NOVELNARRATIVE & PLOTThe Heros Journey 1. Call to Adventure 2. Acceptance of Call 3. Rising to Action: The Ordeal 4. Facing Defeat: Striving for Treasure 5. Mission of Danger: Completing Adventure 6. Journey Home: One More Sacrifice 7. Transformation: The Journey Continues MYSTERY NOVELNARRATIVE & PLOTCreate an Arc to Inspire Personal Growth 1. The Desire Line2. Actions and Obstacles3. Emotional Moments4. Initiating Incident5. Ending IncidentMEMOIRI wanted ______________ (the desire line). To get it, I ______________ (action). To get it, I then ______________(action). But ______________(obstacle) got in my way. So, I ______________(action).OUR EXHIBIT TOPICDining Room TablesTODAY:I wanted ______________ (the desire line). To get it, I ______________ (action). To get it, I then ______________(action). But ______________(obstacle) got in my way. So, I ______________(action).WORKSHOP ATTENDEESOUR AUDIENCE: A FEW TIPS:PRESSURESEXHIBIT TEAM$FUNDRAISING SOURCESPROJECT SCHEDULEMEASURABLE OUTCOMESGREAT IDEASSCHOOL STANDARDSTEAM DYNAMICSLIKE A WICKED PROBLEMA wicked problem is a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. The use of the term wicked here has come to denote resistance to resolution, rather than evil. Moreover, because of complex interdependencies, the effort to solve one aspect of a wicked problem may reveal or create other problems.CREATING EXHIBITS:FRICTIONPassionate, provocative dissention and disagreements are not only tolerated but cultivated, to spur the best ideas and, as importantly, to eliminate bad ones quickly. While a consensus seeking approach may lead to a few incremental innovations, he says, a bit of tension, even friction during creative ideation, is likely to lead to innovation breakthrough.The Secret That Inspires Cirque du Soleils Culture Of Innovation: Creative Friction, ForbesCREATIVE PROCESSOUR TEAMSTODAY:ART MUSEUMSCIENCE MUSEUMCHILDRENS MUSEUMHISTORY MUSEUMNATURAL HISTORY MUSEUM TEAM SHAKE TEAM WHIRL TEAM QUACK TEAM FUZZ TEAM EEK1) Pick team out of bag 2) Gather in team area 3) Begin!PART 2: Lunch + Inspiration 12:00 - 2:00: Lunch, Field Trips, Museum Tours - Tour 1: Rory McDougall Loyal Edmonton Regimental Military Museum - Tour 2: Hannah Chipman Telephone Historical CentreGROUP ACTIVITYPART 3: Produce + Prep + Pitch 2:15-3:15: Project Work 3:15-3:45: Prep Pitch 3:45-4:15 - Team Pitches (5min per team) 4:15-4:30 - Wrap-up + Reflection + Q&A 4:30 - Thank you!GROUP ACTIVITY TEAM PITCHES! WRAP UP ... OF INFORMATIONA LOTOVERLOADEXCITEDCONFUSEDUNDERSTANDINGANXIOUSINSPIRED & CURIOUSRESOURCES National Association for Museum Exhibition (NAME) ExhibitFiles.org AAM Bookstore Q & A THANK YOU ! brianna@sibbettgroup.com sspero@jfku.edu

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