Libraries Thriving QR Code Seminar

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  • 1. Find, Point, Scan:Using QR Codes in your Library May 16, 2012

2. Best Practices1. E-mail laura.warren@credoreference.com withLibraries Thriving questions or comments.2. Share comments and questions in the chatbox.3. Visit the Libraries Thriving Discussion Forum tocontinue the conversation after todays sessionOnline Seminar SeriesSpring 2012 3. IntroductionsElizabeth Graves Julie Obstgravese@nsula.eduJulie.Obst@cpcc.eduHead of Technical Processes E-Learning LibrarianNorthwestern State University of Louisiana Central Piedmont Community College Watson Library Online Seminar SeriesSpring 2012 4. Find, Point,Scan:Using QR Codes inYour Library Libraries Thriving Webinar SeriesMay 16, 2012 5. What is a QR code?Abarcode that holds information Text URL Contact information Email address Google Map location This is a qr Facebook profile code!QR Code is registered trademarks of DENSO WAVE INCORPORATED in JAPAN and other countries. 6. The Code-Which-Must-Not-Be-Named DensoWavea subsidiary company of Toyota 1994 The term qr code is a registered trademark of Denso Wave. (1998) Link to Denso However, the technology is NOTWaves patent page. trademarked.QR Code is registered trademarks of DENSO WAVE INCORPORATED in JAPAN and othercountries. 7. Other Types of 2D Codeshttp://en.wikipedia.org/wiki/Mobile_tagging Microsoft Taghigh capacity color barcode http://en.wikipedia.org/wiki/High_Capacity_Color_Barcode 8. Workings of a 2D CodeFrom Google Chart Tools: Infographics Squares with equal number of rows and columns Numbers range from 21 -177 rows and columns A code will hold the amount of data equivalent to the number of rows/columns. See chart at Google Chart Tools: Infographics. Version 1 has 21 rows and 21 columns, and can encode upto 25 alphanumeric characters Version 40 has 177 rows and 177 columns, and can encodeup to 4,296 alphanumeric charactersElizabeth GravesNorthwestern State Elizabeth GravesUniversityNorthwestern State Eugene P. Watson ElizabethUniversityMemorial LibraryGravesHead-Technical 318.357.6263 318.357.6263Processesgravese@nsula.edu 318.357.6263 318.357.5065gravese@nsula.edu 9. Uses of 2D Codes 10. Uses of 2D Codes Connect users to 11. Making and Using 2D Codes Generators Kaywa BeQRious QRStuff Qrlicious Quikqr 12. Tracking 2D Codes Consider the following: What needs to be tracked? InformationWhat was most interesting/needed/used bypatrons? Maps of floors/building Specific userguide Specific URL LocationWhich locations were used? Consider why. The lobby ones were used because they are where everybody could seethem. The same code on the bulletin board in the busy hallway was not used. Which one-- information, location, or both--mayhave contributed to the success or failure of a 2Dcode? 13. 2D Code ManagementSystems (free) Bitly(bitly.com)Shortens long urls, tracksthem, and has real time stats. QR Mirror (qrmirror.com)Creates codesand tracks them. Snipurl(snipurl.com)Shortens longurls, tracks them, and can export intoEXCEL. Budurl (budurl.com)Shortens longurls, tracks them and has real-timestats. 14. My Bitly Page 15. Apps Droid QR Droid Quick Mark iPad ScanLife iPhone Qrafter Scan QR Code i-nigmaScanner Scan (may Neo-Readercome builtin) Blackberry ScanLife BeeTag Scanner Pro 16. Best Practices 2Dcodes should lead to mobile-friendlycontent. 2D codes should direct people toworthwhile content. 2D code information should lead directlyto the page of information. To have toclick, click, click on a mobile phone cantake too long and may drive peopleaway. 17. Best Practices, cont. 2Dcodes should lead people to an experience forthemnot for the code creator. 2D codes should be placed and sized wherescanning them is easily accomplished. Placementof codes on posts, billboards (driving?), or in busyhallways makes scanning difficult. Additionally, ifcodes are too small to read from a distance or sobig phones cant read them at all, people willbecome frustrated with the process. Most phonescan read up to Version 4 easily and quickly (GoogleChart Infographics). 18. Best Practices, cont. 2D codes should be tracked to determine ifplacement and content were successful. 2D codes should be tested to make sure: They work. The content is mobile-friendly. It works on multiple phone types.Based on Lisa Barones article Even Bill Cosby Cant Make BadQR Codes Funny (online). Many sources in addition to this onesupport each of these practices. 19. Email ME!If you have questions later or would like to see myresources, find me atgravese@nsula.edu ! 20. Sources http://www.denso-wave.com/qrcode/faqpatent-e.html http://tess2.uspto.gov/bin/showfield?f=doc&state=4009:3c7n2n.2.6 http://thedigitalnirvana.com/2012/02/heidis-wrap-up-on-the-qr-trademark-stir/ http://greatreachinc.com/one-thing-about-qr-codes%C2%AE-you-probably-dont-know/ http://gofranklingo.wordpress.com/2012/02/07/violating-trademark-by-using-qr-code/ Google Chart Tools: Infographics Ashford, Robin. "QR Codes And Academic Libraries." College & Research Libraries News 71.10 (2010): 526-530. Library,Information Science & Technology Abstracts with Full Text. Web. 22 Mar. 2012. Ashford, Robin. QR Codes and the Academy. Library by Design. 25 Mar. 2011. Web. 29 Sept. 2011. Ashford, Robin M. QR Codes: What, Why, How & Where [Slideshare]. Trendy Topics Online Conference. (16 Mar. 2011). Web. 4Oct. 2011 Barone, Lisa. Even Bill Cosby Cant Make Bad QR Codes Funny. Online Marketing. Outspoken Media, 17 Jan. 2012. Web. 28Mar. 2012. Boulos, Maged N. Kamel, et al. How Smartphones Are Changing the Face of Mobile and Participatory Healthcare: AnOverview, with Example from eCAALYX. BioMedical Engineering OnLine. BioMed Central Ltd. 10 (2011) : n. pag. Web. 27 Mar.2012. Cracking the QR Code. System ID Warehouse. n.p., n.d. Web. 26 Mar. 2012. Edwards, Chris. A List QR Code Generators. QR Codes, Social Media and Small Business Technology. 708 Media WebsiteDesign and Marketing, 18 Mar. 2011. Web. 26 Mar. 2012. Hicks, Alison, and Caroline Sinkinson. "Situated Questions and Answers: Responding To Library Users With QR Codes." Reference& User Services Quarterly 51.1 (2011): 60-69. Library, Information Science & Technology Abstracts with Full Text. Web. 28 Mar.2012. Mobile Future. Mobile Year in Review 2010 [Video file]. Retrieved from http://youtube.com/watch?v=6mCkbrYKQyI. Mobile Future. Mobile Year in Review 2011 [Video file]. Retrieved from http://youtu.be/aKAlzU90zA8. Odden, Lee. Social Media Marketing Tools: 11 Tools to Shorten URLs. Online Marketing Blog. Top Rank, n.d. Web. Oct. 2011. Pons, David, et al. QR Codes in Use: The Experience at the UPV Library. Serials 24,3 supplement (2011): S47-S56. Database. 22Mar. 2012. QR Code Details. Google Chart Tools: Infographics. Google, n.d. 29 Sept. 2011. Shaw, Joseph B. How Do QR Codes Work? Family Business Tips. n.p., 5 March 2012. Web. 26 Mar. 2012. Tolliver-Nigro, Heidi. Making the Most of Quick Response Codes. The Seyold Report 9.21 (2009) : 2-8. Database. Walsh, A. QR CodesUsing Mobile Phones to Deliver Library Instruction and Help at the Point of Need. Journal of InformationLiteracy 4.1 (2010) : 55-63. Database. 21. Linking physicaland digitalJulie ObstE-Learning LibrarianCentral Piedmont Community College 22. How others used them 23. How we used them 24. How we tracked them Copied libguide content to a QR version QR version included extras Discouraged use of QRs in library services that were notlinked to datao Avoid saturationo Constant education on how to use them 25. Data driven Fall 2011 26. Not so data driven?Spring 2012 27. Turn a libguide URL into QR stats 28. Thank You for Attending!Elizabeth Graves Julie Obstgravese@nsula.eduJulie.Obst@cpcc.eduHead of Technical Processes E-Learning LibrarianNorthwestern State University of Louisiana Central Piedmont Community College Watson Library Online Seminar SeriesSpring 2012