How To Keep Clients (and keep them coming back for more)

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<p>Slide 1</p> <p>How To Keep Clientsand keep themcoming back for more</p> <p>In 18 years Bernard has started 4 companies, taken 3 web-based companies to multi-million dollar status, launched over 300 websites, and has managed over a thousand marketing campaigns.</p> <p>Tim has dedicated half a decade to being a top-notch digital marketer, salesman, and relationship builder. He has launched and retained more than 500 projects, including those of key partners.</p> <p>TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116</p> <p>Meet Our Panelistsbit.ly/getsked</p> <p>bernard@seoreseller.com/bernardsanjuaniii</p> <p>tim@seoreseller.com/timbienvenida</p> <p>How To Keep Clients (and make them come </p> <p>back for more) with</p> <p>2</p> <p>Whats Next:Recent Dashboard Featurebit.ly/getsked</p> <p>Recent Dashboard Feature</p> <p>MOCKUP BUILDERBuild web design mock-ups and incorporate client feedback in real-time. </p> <p>PROPOSAL CREATORCreate and manage proposals for your clients straight from the Dashboard.</p> <p>[UPDATE]Were regularly adding new design sets per business category for more mockup options. And soon, deploying the web design project is as easy as a click.</p> <p>bit.ly/getskedHow To Keep Clients (and make them come </p> <p>back for more) with</p> <p>Whats Next:Coming Soonbit.ly/getsked</p> <p>Recent Dashboard Feature</p> <p>RESOURCE CENTERGet access to free templates, brandable documents and client management materials. Train your team using our sales guides, methodology explainers and product sheets.</p> <p>[UPDATE]We're constantly adding new material to the resource center. Resource material is now available in US, UK, and AU English.bit.ly/getskedHow To Keep Clients (and make them come </p> <p>back for more) with</p> <p>Whats Next:Boost Your Business Webinar Recapbit.ly/getsked</p> <p>Coming Soon</p> <p>DASHBOARD FEEDBACK MODULEEnable Small Businesses to gather positive reviews and grow their online reputation.</p> <p>The Feedback Module is just one component of SEOReseller's complete Online Reputation Management Suite. </p> <p>Includes: online reputation monitoring, citation listings, and reviews management.</p> <p>How To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Whats Next:Statsbit.ly/getsked</p> <p>Boost Your Business Webinar Recap</p> <p>A monthly 45-minute webinar hosted by SEOReseller</p> <p>The GoalShare our years of industry experience with partners, so they too can establish a successful digital services business.</p> <p>Previous Discussions How To Become A Powerhouse Agency In Less Than A YearHow To Ace Your Next Sales PitchHow To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Some of our accounts are over 4 years old</p> <p>SEOResellers retention rate averages 12.04 months</p> <p> Powerhouse Partners put their customers in a contract</p> <p>Whats Next:Discussion Overviewbit.ly/getsked</p> <p>Stats</p> <p>Beginner AgenciesPowerhouse Agencies4.25 months18-24 monthsRetention Rate of Partner Agencies</p> <p>Some Stats to Know:How To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Whats Next:Know Your Baseline</p> <p>In this webinar, we want to share with you some insights and tips onhow to retain your clientsandfoster loyaltyto your business.</p> <p>Know Your BaselineSet GoalsHighlight SuccessAdd More Value to ClientsNever Stop Looking For Ways To Drive More Business</p> <p>Q&amp;A Session</p> <p>Feel free to send your questions in advanceusing WebEx chat.</p> <p>bit.ly/getsked</p> <p>Discussion OverviewHow To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Know Your Baseline</p> <p>bit.ly/getsked</p> <p>James, Junior EditorFeel free to send your questions to our panelists via chat and well answer them during the Q&amp;A portionWhats Next:Know Your Baseline | Case Study #1</p> <p>Whats Next:Know Your BaselineWhen SEOReseller started in 2011We wanted to grow, not incidentally but DELIBERATELY.</p> <p>bit.ly/getsked</p> <p>Know Your Baseline | Case Study #1What is a baseline?</p> <p>A minimum or starting point used for comparisons.</p> <p>3.25 mos.Within the same year7 mos.</p> <p>What We Did: Understand what was an acceptable life span for our customers and initially set the goal to 6 months.</p> <p>As of 2016..SEOResellers Average Retention Rate: 12.04 mos. </p> <p>Thats 270% increase from our initial year! 115% increase within the same year</p> <p>How To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Whats Next:Set GoalsCalculate the number of clients that signed up and remained with the agency</p> <p>How do you avoid client cancellation/fallout?Put clients in a contractSet expectationsConstant campaign status updates</p> <p>Acceptable average retention (e.g. 6 months)</p> <p>It costs 7x more to get new clients than it does keeping your existing clients.</p> <p>Source: White House Office of Consumer Affairsbit.ly/getsked</p> <p>Know Your BaselinePRO TIP</p> <p>You dont knowwhere to improveif you dont knowwhere you are.</p> <p>How To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Set Goals</p> <p>bit.ly/getsked</p> <p>Taz, Content WriterFeel free to send your questions to our panelists via chat and well answer them during the Q&amp;A portionWhats Next:Set Goals | Case Study #2</p> <p>Whats Next:Set Goals</p> <p>bit.ly/getsked</p> <p>Set Goals | Case Study #2Partner Agency in AustraliaBegan as web development solutions provider</p> <p>PRO TIP</p> <p>Know the strengthsand limitations ofthe methodology.</p> <p>Web development does not create a monthly recurring revenue</p> <p>4 mos.100 days6 mos.50% increase in 100 days</p> <p>As of now, 80% SEO-driven agency.How To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Whats Next:Highlight SuccessKnow the methodology that you work with</p> <p>Set smaller goals, or soft goals:Figure out the activities that you need to do to accomplish those incremental wins</p> <p>Work closely with your Project Manager to ensure that you are choosing the correct campaigns for your goals</p> <p>bit.ly/getsked</p> <p>Set GoalsPRO TIP</p> <p>Put clients in acontract.How To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Highlight Success</p> <p>bit.ly/getskedJill, Project ManagerFeel free to send your questions to our panelists via chat and well answer them during the Q&amp;A portionWhats Next:Highlight Success | Case Study #3</p> <p>Whats Next:Highlight Success</p> <p>bit.ly/getsked</p> <p>Highlight Success | Case Study #3Bank started with us andran a 12-month campaign.</p> <p>The Point: Shout out each and every single keyword ranking!</p> <p>64 keywords12 months2,000+ keywordsIncreased first page rankings from 64 to 2000+ ranking keywords</p> <p>PRO TIP</p> <p>Be the bearer ofnews (good or bad)</p> <p>How To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Whats Next:Add More Value to ClientsEstablish clients business goals</p> <p>Manage expectations from the start so there are no surprises</p> <p>Create desire continuously by communicating:ProgressMilestonesProject Status</p> <p>Spot opportunities for your client to leverage</p> <p>Keep clients onboard with the processbit.ly/getsked</p> <p>Highlight SuccessPRO TIP</p> <p>Highlight previoussuccess to show thecampaign is buildingmomentum</p> <p>How To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Add More Value to Clientsbit.ly/getsked</p> <p>Leonie, Research and Development Feel free to send your questions to our panelists via chat and well answer them during the Q&amp;A portionWhats Next:Add More Value To Clients | Case Study #4</p> <p>Whats Next:Add More Value To Clientsbit.ly/getsked</p> <p>Add More Value to Clients | Case Study #4Website for prominent figure with initial goal of visibility.They wanted a penguin-proof mirror website = BAD IDEA</p> <p>How could we add value? Have the tough conversation &amp; change gears for the overall success of the campaign.</p> <p>RESULT: In 4 months earned equity for the name. BONUS: Started gaining rankings for similar terms as the main website. </p> <p>What We Did:Build complementary website.Focus on social presence.</p> <p>HEALTH SCORE over 14 monthsHow To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Whats Next:Add More Value To Clients</p> <p>How do I add more Value?Insights from analyticsAsk your client the right questions</p> <p>Be flexible; Modify your strategy if you can add more value</p> <p>Be proactive with your clients</p> <p>Highlight positive results; compare with past reportsExecutive reportsAd hoc updates</p> <p>bit.ly/getsked</p> <p>PRO TIP</p> <p>Change youragencys internallanguage to Howcan I add morevalue to myclient?Add More Value to ClientsHow To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Whats Next:Never Stop Looking For Ways To Drive More BusinessAlways stay relevant and find ways you can add value through channels you havent explored yet</p> <p>Holistic marketing approach; more than just SEO</p> <p>Adjust campaign recommendations relevant to:Visibility or SERP rankingsWebsite TrafficLeads / Goal Conversionsbit.ly/getsked</p> <p>Add More Value to Clients</p> <p>How To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Feel free to send your questions to our panelists via chat and well answer them during the Q&amp;A portionbit.ly/getskedNever Stop Looking For WaysTo Drive More BusinessWilliam, Business DevelopmentWhats Next:Never Stop Looking For Ways To Drive More Business | Case Study #5</p> <p>Whats Next:Never Stop Looking For Ways To Drive More BusinessCase Study #5:In 2013 we acquired a billion dollar bank as a client.</p> <p>Total budget for 2013 = $24,000</p> <p>= OPPORTUNITY!Show them that SEO can:increase trafficbring in new visitorsdrive engagementincrease brand visibility</p> <p>bit.ly/getsked</p> <p>Never Stop Looking For Ways To Drive More Business</p> <p>How To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Whats Next:Never Stop Looking For Ways To Drive More BusinessDespite being almost 2 decades old, SEO is relatively unknown</p> <p>Sometimes all it takes is for a business to get their proverbial feet wet</p> <p>Once they see the positive results of digital marketing strategies, they begin to feel financially justified to spend more</p> <p>bit.ly/getsked</p> <p>Never Stop Looking For Ways To Drive More BusinessPRO TIP</p> <p>Never stop findingways to helpclients; Never stoplooking for ways todrive new businessfor existing clients.How To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Whats Next:Never Stop Looking For Ways To Drive More BusinessEvolve and grow with your customersFocus on more than one marketing channel</p> <p>Understand your customers business and marketing goals</p> <p>Intervene in a campaign when it means achieving better results</p> <p>Digital is a great medium because EVERYTHING can be measuredbit.ly/getsked</p> <p>Never Stop Looking For Ways To Drive More BusinessDATA BITE</p> <p>The average ROI on SEO is between $14 and $22 per $1 spent.</p> <p>*Marketing Sherpa 2014 report.How To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Whats Next:SummaryGet your marketing fundamentals right</p> <p>Growth StrategiesGrow Client BaseGrow Visit FrequencyGrow Average $ SpendDifferentiate - Grow Margin</p> <p>Create a strategy for them that addresses their priority</p> <p>bit.ly/getsked</p> <p>Never Stop Looking For Ways To Drive More BusinessHow To Keep Clients (and make them come </p> <p>back for more) with</p> <p>bit.ly/getsked</p> <p>Whats Next:Partner Progress TrackerKnow Your Baseline</p> <p>Set Goals</p> <p>Highlight Success</p> <p>Add More Value to Clients</p> <p>Never Stop Looking For Ways To Drive More Businessbit.ly/getsked</p> <p>SummaryHow To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Whats Next:Q&amp;A SessionTracking the growth of your Agency is easy with the Partner Progress Tracker! </p> <p>Enter your baseline and goals in the spreadsheet, and see your progress from month to month.Available in the Resource Center:bit.ly/gotrackingbit.ly/getsked</p> <p>Partner Progress Tracker</p> <p>How To Keep Clients (and make them come </p> <p>back for more) withbit.ly/getsked</p> <p>Schedule a Callbit.ly/getsked </p> <p>Feel free to call us at any time for questions.TOLL-FREE 1-800-250-6106 AUS (02) 8484-1116US (415) 625-9700info@seoreseller.combit.ly/getsked</p> <p>Q&amp;A SessionHow To Keep Clients (and make them come </p> <p>back for more) with</p> <p>29</p>