Facebook For Your Business

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    12-May-2015

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  • 1.Facebook For Your Business:Getting Started
    Ellery Long @ellerylong & Jill Bastian @jillieb3
    @VR4SmallBiz
    Facebook.com/VerticalResponse

2. Facebook: Kind of a Big Deal
More than 500 million active users
50% of active users log on to Facebook every day
Average user has 130 friends
2.5 million websites integrated with Facebook
Over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites
Average user is connected to 80 community pages, groups and events
Average user creates 90 pieces of content each month
Source: https://www.facebook.com/press/info.php?statistics
3. Why Should You Care?
Avg annualized value of a fan: $136
Fans are 28% more likely than non-fans to continue using the brand
Fans spend $72 more on brands than non-fans
92% of fans are more likely to recommend brand to friends
36% of fans say that there desire to make a purchase has increased since becoming a fan
Average user is a fan of 9 brand pages
Sources: Syncapse, June 2010
DDB/Opinionway Study, October 2010
4. Getting Started: Pages
5. Content: Use What Youve Got!
Promote your page to current customers: send an email, put links in emails & blog, website etc.
Post regularly, with relevant & useful material that you already have:
Hosted link of your emails
Twitter messages
Videos & photos
Coupons
Sales
6. Content: Next Steps
Encourage a community environment:
Ask questions
Post to your customers pages
Include calls to action whenever possible
Likes and shares
User generated content videos, pictures, etc
Polls and contest votes
Incentivize engagement
Contests, discounts, events
Get creative with tabs and visual layout
7. Engagement = EdgeRank
Affinity
Weight
Time
Popularity
8. 9. 10. 11. Growing Your Fanbase
Promote your social presence across all your marketing channels
Email, website, blog, traditional, cross-platform
Like us campaigns, display ads
Your customers cant find you if they dont know youre there
But
Dont just lead with the ask, give them a reason why
Exclusive content: promotions, up-to-date news, giveaways, access to special deals, free downloads, expert knowledge
12. 13. Tools For Success
Leverage tools for data and efficiency:
Facebook Insights
Gauge the success of your page & develop a plan
Compare traction and activity across different posts/types of content
Update on the go with a mobile app
Real-world happenings provide an ongoing stream of new content
Use apps for enhanced functionality & promotions
Facebook Deals & Ads
14. Insights
15. Insights
16. Metrics
Clicks
Page Likes
Post Likes
Post Comments
Shares
Votes
Newsletter Signups
Referrals
Find the metrics that work for you and stick with them!
17. Apps
18. Apps
19. Apps
20. Deals
21. Ads
22. Resources
VR Marketing Blog blog.verticalresponse.com
How to Do Everything- help.verticalresponse.com
VR Marketing Lounge lounge.verticalresponse.com
Guides - http://www.verticalresponse.com/education-support/guidesGet Social and Get ResultsIntegrating Social Media and Email Checklist
23. Q & A