Facebook For Your Business

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1.Facebook For Your Business:Getting StartedEllery Long @ellerylong & Jill Bastian @jillieb3@VR4SmallBizFacebook.com/VerticalResponse2. Facebook: Kind of a Big DealMore than 500 million active users50% of active users log on to Facebook every dayAverage user has 130 friends2.5 million websites integrated with Facebook Over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websitesAverage user is connected to 80 community pages, groups and eventsAverage user creates 90 pieces of content each monthSource: https://www.facebook.com/press/info.php?statistics3. Why Should You Care?Avg annualized value of a fan: $136Fans are 28% more likely than non-fans to continue using the brandFans spend $72 more on brands than non-fans92% of fans are more likely to recommend brand to friends36% of fans say that there desire to make a purchase has increased since becoming a fanAverage user is a fan of 9 brand pagesSources: Syncapse, June 2010DDB/Opinionway Study, October 20104. Getting Started: Pages5. Content: Use What Youve Got!Promote your page to current customers: send an email, put links in emails & blog, website etc.Post regularly, with relevant & useful material that you already have:Hosted link of your emailsTwitter messagesVideos & photosCouponsSales6. Content: Next StepsEncourage a community environment:Ask questionsPost to your customers pagesInclude calls to action whenever possibleLikes and sharesUser generated content videos, pictures, etcPolls and contest votesIncentivize engagementContests, discounts, eventsGet creative with tabs and visual layout7. Engagement = EdgeRankAffinityWeightTimePopularity8. 9. 10. 11. Growing Your FanbasePromote your social presence across all your marketing channelsEmail, website, blog, traditional, cross-platformLike us campaigns, display adsYour customers cant find you if they dont know youre thereButDont just lead with the ask, give them a reason whyExclusive content: promotions, up-to-date news, giveaways, access to special deals, free downloads, expert knowledge12. 13. Tools For SuccessLeverage tools for data and efficiency:Facebook InsightsGauge the success of your page & develop a planCompare traction and activity across different posts/types of contentUpdate on the go with a mobile appReal-world happenings provide an ongoing stream of new contentUse apps for enhanced functionality & promotionsFacebook Deals & Ads14. Insights15. Insights16. MetricsClicksPage LikesPost LikesPost CommentsSharesVotesNewsletter SignupsReferralsFind the metrics that work for you and stick with them!17. Apps18. Apps19. Apps20. Deals21. Ads22. ResourcesVR Marketing Blog blog.verticalresponse.comHow to Do Everything- help.verticalresponse.comVR Marketing Lounge lounge.verticalresponse.comGuides - http://www.verticalresponse.com/education-support/guidesGet Social and Get ResultsIntegrating Social Media and Email Checklist23. Q & A