• 1.Facebook For Your Business:Getting Started
    Ellery Long @ellerylong & Jill Bastian @jillieb3
    @VR4SmallBiz
    Facebook.com/VerticalResponse
  • 2. Facebook: Kind of a Big Deal
    More than 500 million active users
    50% of active users log on to Facebook every day
    Average user has 130 friends
    2.5 million websites integrated with Facebook
    Over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites
    Average user is connected to 80 community pages, groups and events
    Average user creates 90 pieces of content each month
    Source: https://www.facebook.com/press/info.php?statistics
  • 3. Why Should You Care?
    Avg annualized value of a fan: $136
    Fans are 28% more likely than non-fans to continue using the brand
    Fans spend $72 more on brands than non-fans
    92% of fans are more likely to recommend brand to friends
    36% of fans say that there desire to make a purchase has increased since becoming a fan
    Average user is a fan of 9 brand pages
    Sources: Syncapse, June 2010
    DDB/Opinionway Study, October 2010
  • 4. Getting Started: Pages
  • 5. Content: Use What You’ve Got!
    Promote your page to current customers: send an email, put links in emails & blog, website etc.
    Post regularly, with relevant & useful material that you already have:
    Hosted link of your emails
    Twitter messages
    Videos & photos
    Coupons
    Sales
  • 6. Content: Next Steps
    Encourage a community environment:
    Ask questions
    Post to your customers’ pages
    Include calls to action whenever possible
    “Likes” and shares
    User generated content – videos, pictures, etc…
    Polls and contest votes
    Incentivize engagement
    Contests, discounts, events
    Get creative with tabs and visual layout
  • 7. Engagement = EdgeRank
    Affinity
    Weight
    Time
    Popularity
  • 8.
  • 9.
  • 10.
  • 11. Growing Your Fanbase
    Promote your social presence across all your marketing channels
    Email, website, blog, traditional, cross-platform
    “Like us” campaigns, display ads
    Your customers can’t find you if they don’t know you’re there
    But…
    Don’t just lead with the “ask,” give them a reason why
    Exclusive content: promotions, up-to-date news, giveaways, access to special deals, free downloads, expert knowledge
  • 12.
  • 13. Tools For Success
    Leverage tools for data and efficiency:
    Facebook Insights
    Gauge the success of your page & develop a plan
    Compare traction and activity across different posts/types of content
    Update on the go with a mobile app
    Real-world happenings provide an ongoing stream of new content
    Use apps for enhanced functionality & promotions
    Facebook Deals & Ads
  • 14. Insights
  • 15. Insights
  • 16. Metrics
    Clicks
    Page Likes
    Post Likes
    Post Comments
    Shares
    Votes
    Newsletter Signups
    Referrals
    Find the metrics that work for you and stick with them!
  • 17. Apps
  • 18. Apps
  • 19. Apps
  • 20. Deals
  • 21. Ads
  • 22. Resources
    VR Marketing Blog – blog.verticalresponse.com
    How to Do Everything- help.verticalresponse.com
    VR Marketing Lounge – lounge.verticalresponse.com
    Guides - http://www.verticalresponse.com/education-support/guidesGet Social and Get ResultsIntegrating Social Media and Email Checklist
  • 23. Q & A
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    Facebook For Your Business

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    Download Facebook For Your Business

    Transcript

    • 1.Facebook For Your Business:Getting Started
      Ellery Long @ellerylong & Jill Bastian @jillieb3
      @VR4SmallBiz
      Facebook.com/VerticalResponse
  • 2. Facebook: Kind of a Big Deal
    More than 500 million active users
    50% of active users log on to Facebook every day
    Average user has 130 friends
    2.5 million websites integrated with Facebook
    Over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites
    Average user is connected to 80 community pages, groups and events
    Average user creates 90 pieces of content each month
    Source: https://www.facebook.com/press/info.php?statistics
  • 3. Why Should You Care?
    Avg annualized value of a fan: $136
    Fans are 28% more likely than non-fans to continue using the brand
    Fans spend $72 more on brands than non-fans
    92% of fans are more likely to recommend brand to friends
    36% of fans say that there desire to make a purchase has increased since becoming a fan
    Average user is a fan of 9 brand pages
    Sources: Syncapse, June 2010
    DDB/Opinionway Study, October 2010
  • 4. Getting Started: Pages
  • 5. Content: Use What You’ve Got!
    Promote your page to current customers: send an email, put links in emails & blog, website etc.
    Post regularly, with relevant & useful material that you already have:
    Hosted link of your emails
    Twitter messages
    Videos & photos
    Coupons
    Sales
  • 6. Content: Next Steps
    Encourage a community environment:
    Ask questions
    Post to your customers’ pages
    Include calls to action whenever possible
    “Likes” and shares
    User generated content – videos, pictures, etc…
    Polls and contest votes
    Incentivize engagement
    Contests, discounts, events
    Get creative with tabs and visual layout
  • 7. Engagement = EdgeRank
    Affinity
    Weight
    Time
    Popularity
  • 8.
  • 9.
  • 10.
  • 11. Growing Your Fanbase
    Promote your social presence across all your marketing channels
    Email, website, blog, traditional, cross-platform
    “Like us” campaigns, display ads
    Your customers can’t find you if they don’t know you’re there
    But…
    Don’t just lead with the “ask,” give them a reason why
    Exclusive content: promotions, up-to-date news, giveaways, access to special deals, free downloads, expert knowledge
  • 12.
  • 13. Tools For Success
    Leverage tools for data and efficiency:
    Facebook Insights
    Gauge the success of your page & develop a plan
    Compare traction and activity across different posts/types of content
    Update on the go with a mobile app
    Real-world happenings provide an ongoing stream of new content
    Use apps for enhanced functionality & promotions
    Facebook Deals & Ads
  • 14. Insights
  • 15. Insights
  • 16. Metrics
    Clicks
    Page Likes
    Post Likes
    Post Comments
    Shares
    Votes
    Newsletter Signups
    Referrals
    Find the metrics that work for you and stick with them!
  • 17. Apps
  • 18. Apps
  • 19. Apps
  • 20. Deals
  • 21. Ads
  • 22. Resources
    VR Marketing Blog – blog.verticalresponse.com
    How to Do Everything- help.verticalresponse.com
    VR Marketing Lounge – lounge.verticalresponse.com
    Guides - http://www.verticalresponse.com/education-support/guidesGet Social and Get ResultsIntegrating Social Media and Email Checklist
  • 23. Q & A
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