Disruption and digital disruption 2016

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update know howdisruption & digital transformation8th, 9th & 10th March 20168th International weekdigital transformationDigital transformation or disruptionsome casesModelingHow should organizations deal with digital transformation?contenta wake up calltrendstrendsdo you remember what happened with these companies?can you give some examples of industries that areout of businessor are threatened by disruptiondigital transformationThe Great Wave off Kanagawa, Katsushika HokusaiThe Great Wave off Kanagawa, by Katsushika Hokusaiis one of the best recognized works of Japanese art in the world It depicts an enormous wave threatening boats off the coast of the prefecture of Kanagawa4trendsphotographytrendsmusictrendsfilmtrendsnewspaperstrendsbookshopstrendsbank loantrendsshoppingtrendsgrocerytrendsgeneration Znew customertrendsbuying lenstrendstraveltrendspaying cashtrendscartrendstaxitrendsAlibaba storytrends95 years685,000 rooms92 countries$ 24 billion6 years1 000 000 accomodations190 countries$ 13 billionhilton GroupAirBNBtrendsenergytrendsDo you recognize this building?Chrysler Building, Manhattan, NYrepresents power car companiesoil industryarchetype old businesstrendsand this building?headquarters Apple, Cupertinoarchetype new businesstrendsand this one?new headquarters Amazon, Seattlethese are the new power basesanother exampletrendsWhats the next business that will be disruptive according to you? .group discussiondigital disruptiondriversdriversWhat are the underlying causes for thisdisruption?group discussioninternet, social media, new technologies, P2P platforms, peer reviewen, 27driverswaves of digital disruptionsource: digital transformation, Jo Coudrondriversbuilding blocksdriversthe speed of changesource: digital transformation, Jo Coudron4) instant reactie, kan wereldwijd snel 30web 4.0driversbron: Patrick Petersen: online mktdriverstechnological innovationsocial networksuser friendly appsmobile devicesonline review systemsDRIVERS of Transformation (DOTs)32driverscost consciousnessdue to financial crisisworld wide economic slow downDRIVERS33driversvalue shiftyounger generations think different about conceptaccess > possession (status) *1 lawn mower for neighborhoodsharing economyDRIVERSit is not necessary to own a car, if you can use it, why not?34driverssharing economydriversgrowing concern about the climatedriversdriversprofit drivenIP protectedcentral managementco-modificationimpact-drivenopen access, collaborationcollective managementco-notification oLD waynew waydrivers a disruption to not only certain sectors in the market economy, but to the market economy as central spine of the worlds socio-economic systemscenario dutch professor in transition economy38driversthis is not an era of change, but a change of era (Rotmans, 2014)paradigm shiftdutch professor in transition economy39driversdriversbefore: monolithic modelstop down logiconly a few people had access to all the informationinformation was controlled & filterednow: internet & social media2 way communication customer & stakeholdersconversation managementmetaphor of transparencydriverstraditional business combination of different products & servicestraditional newspaperbundle of informationsmall pricedigital newspapersame offer, but now on pc, tablet, smartphonecopy, pastebut each atomic part has new competitorsmetaphor of monolithic vs. atomic organisationsdriversbreaking newsin-depth analysistrends & lifestyleweatherjobssportsetc.what is the alternative fordriversAPPificationsmall companiesthey do only 1 thing/appon a global scale(almost) for feeimpact smartphonedriverstraditional shopmore space for productspopularprofitable long tailweb shopif it exists, you can buy iteven small group customersbut worldwide = profitabledriverssmartphone + appanything is on the tip of your fingersswipeclickexampleUberinstant gratificationdriversonline bankingonline tax formonline hotel bookingonline shoppingself-servicedriversAWS = amazon web servicePinterest, air BnB, Spotifycloud-computingdriversbefore: expertsnow all the intelligence is in your pocketmetaphor gatekeeper49driversopinionfilm recension?friends on FBIDMBWhat do you prefer?driversarticle in magazine about a city trip?sponsored?opinion friends FacebookTripAdvisorBlog *what do you prefer?let us not be naive, they get sponsored as well51drivers the network winshttps://www.youtube.com/watch?v=zntukv0MvpI driversfear off the networkno wifiat ease whenfull batteryfive bars constantly sharingwe feed the networkgen Z = extremely connecteddriverscrossmediadriversdriversdigital videobron: Patrick Petersen: online mktdriversapps location basedweather appstraffic appsrestaurant appstinder.the future is mobiledriversfacebook focus on mobiledriverswaiting for a job interviewdriversin a (boring) meetingdriversnice & cozy at homedriverstogether in a restaurantdriversconcept : VUCA source: Peter Hinssendrivers https://www.youtube.com/watch?v=7OvL0-36ucc driversgamificationinternet of thingswearables3D printingquantified selfroboticsdronesbig datamonitoringmore stuff to comedrivers3D revolutiondriversdriversdriversexample Manhattan, NYbig datadriversdriversdrivershttps://www.youtube.com/watch?v=b9nDPWaOK4g digital disruptionBusiness modelsbusiness modelsshare economyconcept p2P economyhttps://www.youtube.com/watch?v=CPvbIoqWQkY&list=PLtSMh3a6aOtcgfrApsFDlqBwqyPBdrEgg Thomas Rooselaer74business modelsso you can bypass an entire businessdefinitionbusiness modelscentralizedclient server modelonly 1 nodeyou always need to passthe centerdecentralizedyou can bypass the centerseveral nodesdistributedno nodes anymoreQuestion: can you applythis model to business models?network terminology business modelscentralizedMc Donalds decidesBpostdecentralizedSapa = aluminum companyColruyt groupdreambabydistributed (P2P)WikipediaWikispeed *AirBnBTapazz (car rental)business terminologypeer = equal, same levelwikispeed: people create a new car77business modelsreality = hybrid modelsP2PcentralizedAirBNBtakes a percentageUberdecides price strategyreality = hybrid modelbusiness modelsflagshipsGoogleFacebookTwitterInstagramwhere do they get the money?advertisingfree modelbusiness modelsbusiness model canvas googlebusiness modelsbusiness modelswhat is the concept of this modelfreepremiumexamples?..freemium modelbusiness modelsbusiness modelsMusicyou dont buy CDsyou rent streamingmusicSpotifyApple musicDeezervideosnetflixdatadrop boxsoftwareoffice 365membership modelbusiness modelsbusiness modelsbusiness modelssocial sellingaffiliate marketingbloggersaffiliate marketingbusiness modelsconcept shared ledgervirtual decentralizedbookkeeping systemexamplesbitcoin but in the near futuremortgagespassportsgun licensesblock chaindigital disruptionhow to respond?how to deal with it?source: Digital transformation, Jo Coudron (book, you tube)how to deal with it?digital disruption is realexpect a smack in the facea smack in the facehow to deal with it?who is going to be youruberairbnbNetflixzalandoteslaa smack in the facehow to deal with it?create your own digital transformation vision https://www.youtube.com/watch?v=8wGq0e_n3n4 source: digital transformation, Jo Coudronhow to deal with it?create digital leadershipsource: digital transformation, Jo Coudronhow to deal with it?score your leadership team on active usage and or understanding of new technologiesif the majority of leadership is out,the company is out .leadership assessmentCEOsalesmktHRFinprod.R&D.FacebookxxtwitterxxLinkedInxxxxxyou tubexxxsnap chatxInstagramxyou can also apply this to your universitysource: digital transformation, Jo Coudronhow to deal with it?transform organization philosophysource: digital transformation, Jo Coudronhow to deal with it?how to deal with it?change of culturesource: digital transformation, Jo Coudronhow to deal with it?how to deal with it?rather than thinking about sharing markets, we need to think about creating markets! sharing or creating?how to deal with it?traditional structures proceduresrulesbudgetsspeed?slowgoalkeep business goingclassic innovationhow to deal with it?project teamssmalldedicatedspeed?agilityflexibilitythink out of the boxcan even be threat traditional activitiespossible cannibalizationexampleGooglenew innovationhow to deal with it?how to deal with it?example : Microsoft employeescompany: between 10h - 14h and at home (skype business + office 365 +)new world of workhow to deal with it?build the transformation fleethow to deal with it?study with humansmax. of about 150 peopleif more peoplemore structuresmore rules (laws)more toolsmore processesRobin Dunbar studyhow to deal with it?make an educated guess.Darwinhow to deal with it?the customer always decidesall things you do must start from a superior experiencefrom now on, you are an agile & flexible companyyou live in a world of constant uncertainty, deal with italways play on the offense instead of the defensedont be afraid to cannibalize your own businessnever, ever, disrespect new or small playerschange the culturehow to deal with it?how can we explain the success of Uber?the customer always decideshow to deal with it?all things you do must start from a superior experiencehow to deal with it?customer centricfrom now on, you are an agile & flexible companyhow to deal with it?only certainty =.you live in a world of constant uncertaintyyou have no certainties112how to deal with it?always play on the offense instead of the defensehow to deal with it?never ever disrespect new or small playersin 2006 many people were laughing when Twitter was launched.. did they know?114how to deal with it?balancesource: digital transformation, Jo Coudronhow to deal with it?take home messagesource: digital transformation, Jo Coudronquestions?thank you for listening


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