Why Would I Want to Work for You - iCIMS Would I... · Why Would I Want to Work for You? ... the organization…

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  • a Research eBook by:

    Why Would IWant to Workfor You?Job Seekers Oer Guidanceon How to Position Your CompanyCulture to Attract the Best Hires

    2014 iCIMS Inc. All Rights Reserved.

  • 2014 iCIMS Inc. All Rights Reserved.

    Culture

    In the most simple terms, a companys culture is the personality of

    the organization from the employeesor potential employees

    perspective. It is defined by the way employees execute on a companys

    values, beliefs, and objectives as individuals and as a team. Most

    employees have little control over the culture. Ultimately, the companys

    management team is responsible for setting the tone of companys

    culture through company initiatives/programs, management leadership

    styles, and even creating a physical environment that supports an

    optimal experience for the business results and people driving them.

    Having a well-defined company culture permeating your recruiting

    process from recruitment advertising to sourcing to onboarding helps

    organizations to attract and engage people who are a good fit for the

    organization. Top employment brands leverage their company culture

    to attract the best hires while engaging and retaining their A players.

    Further, when A players are happy with their employer, they are

    more likely to refer their A player friends. This is significant as iCIMS

    proprietary research shows that employee referrals are a top source of

    hire, accounting for 34% of all hires.

    With this in mind, the iCIMS Hiring Insights set out to

    learn what cultural elements were most compelling to job seekers and,

    in particular, what aspects of company culture attract best-fit talent.

    To that end, iCIMS Hiring Insights surveyed more than 400 job seekers

    to learn what aspects of company culture are most important to them.

    There is a lot of talk about company culture, but what does it mean? Why does it matter?

  • 2014 iCIMS Inc. All Rights Reserved.

    Culture

    First, it is important to know that every company has a dominant culture.

    According to experts, Kim Cameron and Robert Quinn, the four main

    types of culture are clan, adhocracy, hierarchy, and market. While

    every companys culture may have elements of other culture types,

    every company has a single dominant culture type.

    If you are not sure what your company culture is, you can take a test

    online at www.ocai-online.com.

    CULTURE TYPE Clan Adhocracy Hierarchy Market

    ORIENTATION Collaborative Creative Controlling Competing

    LEADER TYPEFacilitator Mentor Team builder

    Innovator Entrepreneur Visionary

    Coordinator Monitor Organizer

    Hard driver Competitor Producer

    VALUE DRIVERSCommitment Communication Development

    Innovative outputs Transformation Agility

    Efficiency Timeliness Consistency and uniformity

    Market share Goal achievement Profitability

    THEORY OF EFFECTIVENESS

    Human development and participation produce effectiveness

    Innovativeness, vision, and new resources produce effectiveness

    Control and efficiency with capable processes produce effectiveness

    Aggressively competing and customer focus produce effectiveness

    Clan Adhocracy Hierarchy Market

    Source http://www.uiowa.edu/~nrcfcp/dmcrc/documents/OCAIProExampleReport.pdf

    http://www.amazon.com/Diagnosing-Changing-Organizational-Culture-Competing/dp/0470650265http://www.ocai-online.com.http://www.uiowa.edu/~nrcfcp/dmcrc/documents/OCAIProExampleReport.pdf

  • 2014 iCIMS Inc. All Rights Reserved.

    Culture

    Job Seekers Preferred Company CultureThe majority of job seekers prefer to work in a clan culture,which is defined as a collaborative, mentoring, team-

    oriented environment that derives effectiveness from

    employee development.

    0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

    Market Culture

    Clan Culture48.6%

    21.4% Adhocracy Culture

    Hierarchy Culture11.0%

    19.0%

    How Does Your Company Stand?

    Were Great! Uh Oh!

    You already have a clan culture? Nearly half of candidates find this

    work environment appealing. Play up what makes your culture

    nurturing and collaborative in every aspect of your recruiting process

    from recruitment advertising to onboarding in order to attract and

    engage candidates who want what you have to offer.

    Not a clan environment? Dont worry--there are job seekers who

    actively prefer each kind of company culture. Make your culture clear

    in order to appeal to the candidates who want exactly what you have

    to offer. Highlight the best parts of your company type throughout

    your recruiting process.

  • 2014 iCIMS Inc. All Rights Reserved.

    Culture

    In order to better define job seekers preferred company culture, lets dive

    into job seekers preferred perks, management styles, and company/office

    physical attributes.

    Lets start by looking at employment perks. Youll immediately notice that

    the perks that most appeal to job seekers are aligned with their overall

    preferred clan culture.

    Most job seekers are attracted to opportunities for employee development. Job Seekers Rank Employment Perks

    from most to least important

    continued

    1 2 3 4 5 6 7 8 9 10 11 12

    1. Retirement plan

    2. Flexible schedule

    3. Job/skills training and development

    4. Companys reputation for modern processes, management & technology

    5. Mentoring program

    6. Tuition reimbursement

    7. Environmental/community/ volunteering program

    8. Employee discount programs

    9. Transportation benefits

    10. Gym or exercise membership or facilities

    11. Free refreshments/ free meals

    12. On-site daycare or daycare reimbursement

  • 2014 iCIMS Inc. All Rights Reserved.

    Culture

    How Does Your Company Stand?

    Were Great! Uh Oh!

    If your company offers these top-ranked perks, be sure these

    opportunities are prominent in your employment branding, your

    career portal, and all other candidate communications.

    For companies that do not offer any or all of the top-ranked perks,

    consider which might be easiest to implement, as these will improve

    your competitive position in the war for top talent.

    Most job seekers are attracted to opportunities for employee development.

    Job seekers look for companies that offer retirement plans,

    flexible schedules, career development (job/skills) training, and

    have a strong reputation for modern processes, management, and

    technology adoption.

    RetirementPlans

    FlexibleSchedules

    CareerDevelopment

    ModernProcesses

    Most Popular Employee Perks

    continued

  • 2014 iCIMS Inc. All Rights Reserved.

    Culture

    How Does Your Company Stand?

    Were Great! Uh Oh!

    Even if you already offer career development opportunities, now

    might be a great time to audit your offerings. Do employees benefit

    from them? Are there other programs that might provide better

    support? Again, make sure to highlight this important benefit within

    your career portal and other employment brand materials.

    If you already know or suspect that your training opportunities are

    sub-par, this should be a wake-up call: Employees and job seekers value

    skills training highly. Now is definitely the time to create and update career

    development opportunities for your staff. Once you have, make sure

    that job seekers know about the improvements youve made!

    Are You Satisfied with the Career Development Programs through Your Employer?

    Yes, my employer provides excellent training and development programs internally

    No, my employers training and development programs (internal or external) are not very useful

    My employer does not offer any form of career training or development for employees like me

    Yes, my employer pays for me to attend very useful training classes from external providers

    33%

    23%

    27%

    17%

    Considering how important career development and skills training is to job seekers, we were surprised to find that

    50% of employees report insufficient career development/training from their current employers.

  • 2014 iCIMS Inc. All Rights Reserved.

    Culture

    1. Formal continuing education programs (e.g. certifications)2. Internship or apprenticeship programs3. Professional seminars/webinars4. Sponsoring in-person networking5. Mentoring programs6. Professional associations7. Library for reading career or job-oriented books

    1

    2.532.14 2.13 2.11 2.08 2.06 1.95

    2

    3

    4

    5

    1 2 3 4 5 6 7

    How Does Your Company Stand?

    Were Great! Uh Oh!

    If you already offer access to formal continuing education programs

    as a training opportunity, you want to make sure all potential

    candidates know that you put your money where your mouth is when

    it comes to employee skills training and advancement.

    Considering how closely job seekers ranked the various means

    of training/professional development, employers may consider

    implementing a variety of options or choosing the options that are

    more cost effective. Virtually any employee would agree that some

    development opportunities are better than none at all.

    Since job seekers are looking for better training from

    employers, we wanted to know what types of training they

    consider better. We found that

    job seekers primarily want employers to provide or subsidize formal continuing education and certification programs.

    Development Program Rating from 15

  • 2014 iCIMS Inc. All Rights Reserved.

    Management

    2014 iCIMS Inc. All Rights Reserved.

    Weve all heard the old saying employees dont leave companies, they leave managers.

    Sometimes, its true! When a manager and an employee dont play

    well together, the entire company suffers.

    So, lets dive into the type of manager the job seekers want.

  • 2014 iCIMS Inc. All Rights Reserved.

    Management

    2014 iCIMS Inc. All Rights Reserved.

    Job seekers want their manager to be their mentor

    How Job Seekers Want to Be Managed

    0.0%

    Authoritative Manager

    5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%

    Democratic Manager

    Entrepreneurial Manager

    Hands-on Manager

    Flat Organization(few or no middle management)

    Coach or Mentor

    How Does Your Company Stand?

    Were Great! Uh Oh!

    Do you already have management with a strong mentoring style? Consider

    posting a video of your stellar managers speaking about their approach to

    management on your career portal. Job seekers will respond well to their

    sincerity and feel as though they are already part of the family.

    While job seekers generally prefer mentoring managers, not all do and it is not

    possible to hire only one type of manager. To minimize negative consequences

    associated with manager/employee personality conflict, try introducing

    department managers earlier in the recruitment process. For example, include

    department managers pictures, a brief bio, and tips on their management style/

    expectations on your companys career portal or onboarding portal.

  • 2014 iCIMS Inc. All Rights Reserved.

    Physical Environment

    2014 iCIMS Inc. All Rights Reserved.

    Finally, a companys physical environment is more than just a collection of work spaces, storage places, and chairs.

    It sets physical parameters for the way employees execute on

    the companys values, beliefs, and objectives, and therefore should

    be matched to the kind of culture an organization

    wants to develop.

    So, what type of physical environment does top talent want?

  • 2014 iCIMS Inc. All Rights Reserved.

    Physical Environment

    2014 iCIMS Inc. All Rights Reserved.

    0.0%

    5.0%

    10.0%

    15.0%

    20.0%

    25.0%

    30.0%

    As a whole, job seekers are open to a variety of company sizes.

    continued

    Preferred Employer Size

    Small Business (51500 employees)

    Medium Company (5014,999 employees)

    Very Small Business (up to 50 employees)

    Any Size

    Large/enterprise company (more than 5,000 employees)

  • 2014 iCIMS Inc. All Rights Reserved.

    Physical Environment

    2014 iCIMS Inc. All Rights Reserved.

    As a whole, job seekers are open to a variety of company sizes.

    How Does Your Company Stand?

    Were Great! Uh Oh!

    When communicating your company culture through your employment

    branding on your career portals, leverage your company size to attract

    candidates that are a good fit for your organization. For example, larger

    businesses may focus on availability of resources to support employee career

    development while smaller businesses with fewer resources may choose to

    focus on cohesive relationships and mentoring opportunities available in a

    smaller organization.

    Candidates are open to virtually any size organization, but you may notice a

    slightly higher interest in smaller businesses. Even if you are a large organization,

    play up the departmental or team cultures that will provide smaller-scale,

    individualized support to employees as part of your hiring and onboarding

    process. A personalized onboarding process that introduces the new hire to his

    or her team will do a lot to make sure the new hire feels welcome.

    Large/Enterprise(more than 5,000 employees)

    Medium(501 - 4,999 employees)

    Small(51 - 501 employees)

    Very Small(up to 50 employees)

    0.0%5.0%

    10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%

    Preferred Employer Size by Age

    1829 Years

    Large: 27%Medium: 24%

    Small: 24%Very Small: 24%

    Large: 15%Medium: 21%

    Small: 39%Very Small: 26%

    Large: 12%Medium: 19%

    Small: 36%Very Small: 34%

    Large: 10%Medium: 25%

    Small: 31%Very Small: 35%

    3044 Years 4560 Years > 60 Years

    continued

  • 2014 iCIMS Inc. All Rights Reserved.

    Physical Environment

    2014 iCIMS Inc. All Rights Reserved.

    Job seekers prefer an open office floor plan where employees can collaborate without physical barriers.

    How Does Your Company Stand?

    Were Great! Uh Oh!

    Considering a chance of space? Given the interest that job seekers have in some of the non-traditional floor plans, make sure to include these in your considerations. Already offer one of these preferred environments? Improve candidate engagement and interest by including images or videos of the workspace within your career portal and show job seekers what working on your team would be like.

    Happy with your current cubicles or other workplace layout? What is most important is that a companys physical environment accurately reflects the companys personality. There are individuals who prefer each type of environment, so by including that environment in your employment brand, youll increase the chance of attracting the candidate who will be happiest working for you.

    Cubicle Open Office(all employees work in an openoffice with no walls or cubicles)

    Shared Office(at least two people

    share an office space)

    Team Office(semi-enclosed work space for

    a small group collaboration)

    0.0%5.0%

    10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%50.0%

    Preferred Floor Plan by Age

    1829 Years

    Cubicle: 13%Open Office: 47%Shared Office: 6%Team Office: 34%

    Cubicle: 13%Open Office: 47%

    Shared Office: 11%Team Office: 29%

    Cubicle: 23%Open Office: 45%Shared Office: 2%Team Office: 30%

    Cubicle: 15%Open Office: 39%Shared Office: 6%Team Office: 39%

    3044 Years 4560 Years > 60 Years

  • 2014 iCIMS Inc. All Rights Reserved.

    Communicating Your Culture

    2014 iCIMS Inc. All Rights Reserved.

    Our research has shown that a companys career portal speaks volumes to candidates.

    In the previous pages weve seen that company culture has a

    significant impact candidates decision to apply. With that, it is

    imperative that companies clearly communicate their company

    culture to job seekers.

  • 2014 iCIMS Inc. All Rights Reserved.

    Communicating Your Culture

    2014 iCIMS Inc. All Rights Reserved.

    78% of job seekers agree

    that the look and feel of

    a companys career portal

    is moderately to highly

    important to their decision

    to apply for a job.

    How Does Your Company Stand?

    Were Great! Uh Oh!

    Already offer candidate-friendly branding on your company career portal? Show it off at career fairs and other hiring events by providing candidates with the ability to easily connect with you or apply via hiring kiosks on organizational laptops or iPads. Even if you love your current branding, solicit feedback from applicants and employees on an ongoing basis to make sure that your career portal remains appealing and accurate to your brand.

    Look at your career portal from the perspective of a candidatecan a candidate see what you have to offer? A candidate should have a clear sense of your company story and where they will fit in just from visiting your career portal. Consider adding videos, photos, or infographics that support with your brand and prove to candidates that your organization takes talent acquisition seriously.

    1 2 3 4 5 6 7 8 9 10

    On a scale of 110, candidates rated how important the professionalism, look, and feel of a companys career portal is to their decision to apply for a job.

    Source http://www.icims.com/hire-expectations-institute/for-employers/get-to-know-the-candidate/ebook_the-candidate-experience

    http://www.icims.com/hire-expectations-institute/for-employers/get-to-know-the-candidate/ebook_the-candidate-experiencehttp://www.icims.com/hire-expectations-institute/for-employers/get-to-know-the-candidate/ebook_the-candidate-experience

  • 2014 iCIMS Inc. All Rights Reserved.

    Communicating Your Culture

    2014 iCIMS Inc. All Rights Reserved.

    Each day more job seekers are applying for jobs using mobile devices.

    How Does Your Company Stand?

    Were Great! Uh Oh!

    If you already offer candidates a fully mobile experience, try it out yourself!

    Get out your smartphone and apply to your organization. Ideally, the full

    application experience should take less than 15 minutes, allowing you to

    easily complete relevant information and upload and parse a resume. Make

    sure that you can also easily save and return to the same application later

    from a computer or iPad, just in case.

    If you are not already providing a mobile application experience, youre potentially

    losing fantastic talent! Make sure that your career portal is mobile optimized

    through responsive design technology, which provides a smooth candidate

    application experience no matter what technology the candidate uses. In June

    2013, Google also stated that the use of responsive design should have a positive

    impact on website SEO.

    Des

    ktop

    Usa

    ge

    Mob

    ile U

    sage

    70%

    Jan-1

    3

    Feb-1

    3

    Mar-1

    3

    Apr-1

    3

    May-1

    3

    Jun-1

    3Ju

    l-13

    Aug-1

    3

    Sep-1

    3

    Oct-1

    3

    Nov-1

    3

    Dec-1

    3

    Jan-1

    4

    Feb-1

    4

    Mar-1

    4

    80%

    90%

    0%

    8%

    16%

    Candidate Desktop & Mobile Usage

    JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR

    86% 87% 86% 86% 85% 84% 84% 83% 83% 83% 82% 81% 80% 80% 79%

    8% 8% 9% 9% 9% 10% 10% 11% 11% 11% 12% 13% 13% 13% 14%

    2013

    Desktop

    Mobile

    2014

    *Bounce rate refers to the percentage of visits in which the person left your site from the entrance page. Bounce rate is a standard measure of visit quality. A high bounce rate generally indicated that the site entrance pages are not relevant to your visitor. A decrease in bounce rate indicates that more visitors are finding more relevant content and remaining on the site longer.

    Analysis of +200 million jobs posted by iCIMS customers in 2013-14

    Conversion to apply via mobile has increased by 3,100%

    Mobile bounce rate* is down by 69%

    http://searchenginewatch.com/article/2253965/3-Reasons-Why-Responsive-Web-Design-is-the-Best-Option-For-Your-Mobile-SEO-Strategyhttp://searchenginewatch.com/article/2253965/3-Reasons-Why-Responsive-Web-Design-is-the-Best-Option-For-Your-Mobile-SEO-Strategyhttp://searchenginewatch.com/article/2253965/3-Reasons-Why-Responsive-Web-Design-is-the-Best-Option-For-Your-Mobile-SEO-Strategy

  • 2014 iCIMS Inc. All Rights Reserved.

    Communicating Your Culture

    2014 iCIMS Inc. All Rights Reserved.

    More than 68% of job seekers abandoned a job application due to time and information constraints.

    How Does Your Company Stand?

    Were Great! Uh Oh!

    Even if your career portal passed the 15-minute mobile application test

    with flying colors, make sure that you offer candidates an option to easily

    submit basic information within seconds in order to easily connect with

    you and add themselves to your database. Once the candidate has sent

    you this basic information, you can always invite them back later to

    formally apply for a position.

    Are technical difficulties plaguing otherwise-interested talent? It may be

    time to discuss any infrastructural concerns that you have with your solution

    provider to make sure they can support your current initiatives and future

    growth. Are there questions in your process that cause candidate drop-off?

    Study where candidates leave your application process to determine whether

    specific questions should be reworded or moved to a later stage in the

    process.

    The Primary Reason Candidates Abandon Job Applications

    Source http://www.icims.com/hire-expectations-institute/for-employers/get-to-know-the-candidate/ebook_the-candidate-experience

    Application too long

    Required information was not readily available

    Technical Difficulties

    Uncomfortable with questions

    13%

    19%38%

    30%

    http://www.icims.com/hire-expectations-institute/for-employers/get-to-know-the-candidate/ebook_the-candidate-experiencehttp://www.icims.com/hire-expectations-institute/for-employers/get-to-know-the-candidate/ebook_the-candidate-experience

  • 2014 iCIMS Inc. All Rights Reserved.

    The iCIMS Talent Platform automates and streamlines the talent lifecycles for industry-leading organizations around the world

    To learn more about the iCIMS Talent Platform, call 1-800-889-4422 or take a look at our demo:

    Share this eBook with your network!

    Final Thoughts?

    Clearly, company cultures vary from organization to organization and it

    is not always feasible for a company to adopt all aspects of the culture

    preferred by job seekers. As you saw in this research, there are individuals

    who prefer all different types of company cultures. By including information

    about your culture in your employment brand, youll increase the chance of

    attracting the candidate who will be happiest working for you.

    With iCIMS-hosted branded Career Portals you can give candidates a sense

    of what it might be like to work for your organization. iCIMS-hosted Career

    Portals are seamlessly branded to the look and feel of each clients existing

    corporate website and can include specific pictures, logos, terminology,

    colors, and fonts. Portals can also easily support embedded social media

    widgets for Facebook, LinkedIn, YouTube, Twitter, and other Web 2.0

    technologies to provide further opportunities for interaction and branding.

    On the candidate side, the application process is incredibly simple: all of

    iCIMS Career Portals are mobile-optimized through responsive design, so

    candidates can apply from any computer, tablet, or mobile phone with

    access to the internet via any web browser.

    The iCIMS Talent Platform automates and streamlines the talent

    lifecycles for industry-leading organizations around the world. Offering

    sourcing, applicant tracking, and onboarding, iCIMS helps organizations

    effectively increase candidate and new hire engagement.

    iCIMS clients benefit from an unparalleled customer experience

    and award-winning customer support teams.

  • 2014 iCIMS Inc. All Rights Reserved.

    iCIMS Hiring Insights

    View More Free Resources at:www.icims.com/hiring-insights

    Were Social!Follow us on your favorite social networks

    Check out the latest research eBook from iCIMSThe Candidate Experience Playbook

    http://www.icims.com/HEI