Unit 30: Advertising Production For Television Unit 62 ... 3 EXTENDED DIPLOMA – CREATIVE MEDIA PRODUCTION (BROADCAST) Unit 30: Advertising Production For Television Unit 62: Digital Video Production For Interactive Media

  • Published on
    19-Feb-2018

  • View
    213

  • Download
    1

Transcript

<ul><li><p>LEVEL 3 EXTENDED DIPLOMA CREATIVE MEDIA PRODUCTION (BROADCAST) </p><p>Unit 30: Advertising Production For Television </p><p>Unit 62: Digital Video Production For Interactive Media </p><p>Logbook </p><p>Student Name: Target Grade: </p></li><li><p>LEVEL 3 EXTENDED DIPLOMA CREATIVE MEDIA PRODUCTION (BROADCAST) </p><p>Assignment Number CMPU30 </p><p>Birmingham Ormiston Academy BTEC Level 3 Extended Diploma in Creative Media Production - Broadcast </p><p>Assignment Brief </p><p>Student: Assignment set by: Nathan Dodzo </p><p>Unit number &amp; title: Unit 30: Advertising Production for Television </p><p>Date Set: 03/03/2015 Completion Date: </p><p>26/06/15 </p><p>Assignment Title: My TV AD Linked Units: Unit 62: Digital Video Production for Interactive Media </p><p>Grading Criteria: P1 M1 D1 P2 M2 D2 P3 M3 D3 P4 M4 D4 Resources: The classroom is equipped with 19 iMacs connected to the edit share server and 2 PCs connected to the academy network, and loaded with all the specific software required to successfully complete the unit &amp; course. There is also a course blog with all the necessary online resources including hand-outs that learners may want to access at any time. In addition, the learners can also access 5 JVC GY-HM100e cameras when filming. </p><p>Assignment Description: You will identify a selection of Retro and current ads to </p><p>review, analyse and inform in the production of your own retro style advert. You will </p><p>use the knowledge that you have developed to inform the planning and production of </p><p>your own Advertisement. The challenge is how can you use old retro styles of </p><p>advertisement production to influence a modern teenage market if possible. </p><p>Learning Outcome 1 Know about the structures and techniques of television advertisements 2 Be able to originate and develop an idea for a television advertisement 3 Be able to produce a television advertisement 4 Be able to reflect upon own television advertisement production work </p><p>Task Activity Evidence Milestone Grading Criteria </p><p> Create a blog page titled Unit 30 to document your progress Blog 03/03/15 ALL </p><p>1 TELEVISION ADVERTISMENT ANALYSIS Individually select and analyse a range of different television ads, including at least 2 retro ads (produced between the 1950s and 1980s) and 2 modern ads </p><p>A written report or electronic presentation with illustrations </p><p>22/05/15 P1 M1 D1 </p><p>2 TELEVISION ADVERTISMENT PRE-PRODUCTION In selected groups, research, plan and design a television advertisement, keeping a research file, production log and pre-production book. </p><p>Blog entries Pre-Production Book Production Log Group meeting minutes </p><p>22/05/15 P2 M2 D2 </p></li><li><p>LEVEL 3 EXTENDED DIPLOMA CREATIVE MEDIA PRODUCTION (BROADCAST) </p><p>3 TELEVISION ADVERTISMENT PRODUCTION - Utilise in-house camera and sound resources to shoot and edit your </p><p>adverts. - Commission score for final production (where applicable). Maintain a production diary that demonstrates that you contributed to the whole production process </p><p>Blog Tutor observation of Production log Production </p><p>26/06/15 P3 M3 D3 </p><p>4 TELEVISION ADVERTISMENT EVALUATION Brief Evaluation/Analysis </p><p>Blog SWOT analysis </p><p>26/06/15 P4 M4 D4 </p><p> Assessment and Grading Criteria To achieve a pass grade the evidence must show that the learner is able to: </p><p>To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: </p><p>To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: </p><p>P1 describe structures and techniques of television advertisements with some appropriate use of subject terminology [IE] </p><p>M1 explain structures and techniques of television advertisements with reference to detailed illustra-tive examples and with generally correct use of subject terminology </p><p>D1 comprehensively explain structures and techniques of television advertisements with elucidated examples and consistently using subject terminology correctly </p><p>P2 originate and develop an idea for a television advertisement within appropriate conventions and with some assistance [CT, IE] </p><p>M2 originate and develop an idea for a television ad-vertisement showing some imagination and with only occasional assistance </p><p>D2 originate and develop an idea for a television adver-tisement showing creativity and flair and working inde-pendently to professional expectations </p><p>P3 produce a television advertisement working with-in appropriate conventions and with some assis-tance [TW, SM] </p><p>M3 produce a television advertisement to a good technical standard showing some imagination and with only occasional assistance </p><p>D3 produce a television advertisement to a technical quali-ty that reflects near-professional standards, showing creativity and flair and working independently to pro-fessional expectations </p><p>P4 comment on own television advertisement pro-duction work with some appropriate use of sub-ject terminology. [RL] </p><p>M4 explain own television advertisement production work with reference to detailed illustrative exam-ples and generally correct use of subject termi-nology. </p><p>D4 critically evaluate own television advertisement pro-duction work in the context of professional practice, with elucidated examples and consistently using sub-ject terminology correctly. </p></li><li><p>LEVEL 3 EXTENDED DIPLOMA CREATIVE MEDIA PRODUCTION (BROADCAST) </p><p> Assignment Number CMPU62 </p><p>Birmingham Ormiston Academy BTEC Level 3 Extended Diploma in Creative Media Production - Broadcast </p><p>Assignment Brief </p><p>Student: Assessor Mr Dodzo IV Mr Skinner </p><p>Unit number &amp; title: Unit 62: Digital Video Production for Interactive Media </p><p>Date Set: 05/03/2015 Completion Date: 26/06/2015 </p><p>Assignment Title: My TV AD Linked Units: </p><p>Unit 30: Advertising Production for Television </p><p>Grading Criteria: P1 M1 D1 P2 M2 D2 P3 M3 D3 P4 M4 D4 Resources: The classroom is equipped with 19 iMacs connected to the edit share server and 2 PCs connected to the academy network, and loaded with all the specific software required to successfully complete the unit &amp; course. There is also a course blog with all the necessary online resources including hand-outs that learners may want to access at any time. In addition, the learners can also access 5 JVC GY-HM100e cameras when filming. </p><p>Assignment Description: You will research the use of digital video production in Interactive media and use the knowledge obtained to brainstorm and develop ideas for a music video production which you produce and upload and output to various interactive platform such as DVD and youtube. The video will be taken through pre-production, production and post-production to create a finished product. </p><p>Learning Outcomes 1 Understand principles of digital video technology in interactive media 2 Be able to devise a digital video sequence for use in an interactive media product 3 Be able to shoot and source digital video assets for use in an interactive media product 4 Be able to create a digital video sequence for use in an interactive media product following industry practice. </p><p>Task Activity Evidence Milestone Grading Criteria </p><p> Create a blog page titled Unit 62 to document your progress Blog Pages 05/03/2015 ALL </p><p>1 DIGITAL VIDEO TECHNOLOGY REPORT You will write a report on how designers use digital video technology to enhance a users interactive experience on a interactive media products (consider different delivery platforms (web, disk, mobiles). The report must cover: </p><p> applications (advertising, short films) </p><p> technology as relevant to each application (formats, compression, as-pect ratio) </p><p>Research notes Screen grabs with description Bibliography of sources used A written report with illustrations or electronic presentation </p><p>26/03/2015 P1 M1 D1 </p><p>2 TELEVISION ADVERTISMENT PRE-PRODUCTION Working within your selected teams, to a brief for unit 30, you will gen-</p><p>Individual Student logs. TV Advertisement (unit 30) blog </p><p>22/05/2015 P2 M2 </p></li><li><p>LEVEL 3 EXTENDED DIPLOMA CREATIVE MEDIA PRODUCTION (BROADCAST) </p><p>erate ideas for a TV Advertisement to output onto various interactive platforms You will: </p><p> consider and interpret the brief </p><p> generate, record and document ideas carry out pre-production planning </p><p> compile a comprehensive development log evidencing their creative work. </p><p>(webdoc). All ideas notes, storyboards, scripts Proposal outline Client feedback. Meeting recordings. Teacher witness evidence </p><p>D2 </p><p>3 TELEVISION ADVERTISMENT PRODUCTION In your teams, you will create and source digital video assets for the interactive presentation You will: </p><p> undertake production for your planned ideas and specification </p><p> present work including management of own interactive media production work. </p><p>Student logs. Planning paperwork (e.g. notes, schedules, team responsibilities etc.) TV AD (unit 30) blog (webdoc). Unedited digital video All production documentation Teacher witness evidence. </p><p>26/06/2015 P3 M3 D3 </p><p>4 TELEVISION ADVERTISMENT PRODUCTION &amp; EVALUATION In your teams, you will create a digital video sequence (each team member participating in all stages of production) using generated and sourced assets from Part 2 of this assignment. You will: </p><p> complete digital video sequence production work </p><p> review your teams digital video production </p><p> Using entries from your student log, evaluate and review your performance throughout this assignment </p><p>Final production. Student logs. TV AD (unit 30) blog (webdoc). Teacher observation statement. Evaluation (personal reflective comments) </p><p>26/06/2015 P4 M4 D4 </p></li><li><p>LEVEL 3 EXTENDED DIPLOMA CREATIVE MEDIA PRODUCTION (BROADCAST) </p><p>Assessment and Grading Criteria To achieve a pass grade the evidence must show that the learner is able to: </p><p>To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: </p><p>To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: </p><p>P1 summarise accurately the principles of digital video technology in interactive media using some subject terminology appropri-ately </p><p>M1 explain the principles of digital video technology in interactive media with reference to detailed illustrative examples and with generally correct use of subject terminology </p><p>D1 comprehensively explain the principles of digital video technology in interactive media with eluci-dated examples and consistently using subject terminology correctly </p><p>P2 generate outline ideas for a digital video se-quence working within appropriate conventions and with some assistance [CT; SM] </p><p>M2 generate detailed ideas for a digital video se-quence showing some imagination and with only occasional assistance </p><p>D2 generate thoroughly thought- through ideas for a digital video sequence showing creativity and flair and working independently to professional expectations </p><p>P3 generate digital video assets with some assis-tance [SM] </p><p>M3 generate digital video assets competently with only occasional assistance </p><p>D3 generate digital video assets to near-professional standards working independently to professional expectations </p><p>P4 create a digital video sequence for use in an in-teractive media product following industry prac-tice, working within appropriate conventions and with some assistance. [CT; SM; RL] </p><p>M4 create a digital video sequence for use in an inter-active media product working to a good technical standard following industry practice, showing some imagination and with only occasional assis-tance. </p><p>D4 create a digital video sequence for use in an in-teractive media product working to near-professional standards following industry prac-tice, showing creativity and flair and working independently to professional expectations. </p></li><li><p>LEVEL 3 EXTENDED DIPLOMA CREATIVE MEDIA PRODUCTION (BROADCAST) </p><p>How do I get a distinction in this task? </p><p>Unit:.... Task:... Grading Criteria:. </p><p>What do I need to do in order to achieve a Pass? </p><p>What do I need to do in order to achieve a Merit? </p><p>What do I need to do in order to achieve a Distinction? </p></li><li><p>LEVEL 3 EXTENDED DIPLOMA CREATIVE MEDIA PRODUCTION (BROADCAST) </p><p>How do I get a distinction in this task? </p><p>Unit:.... Task:... Grading Criteria:. </p><p>What do I need to do in order to achieve a Pass? </p><p>What do I need to do in order to achieve a Merit? </p><p>What do I need to do in order to achieve a Distinction? </p></li><li><p>LEVEL 3 EXTENDED DIPLOMA CREATIVE MEDIA PRODUCTION (BROADCAST) </p><p>How do I get a distinction in this task? </p><p>Unit:.... Task:... Grading Criteria:. </p><p>What do I need to do in order to achieve a Pass? </p><p>What do I need to do in order to achieve a Merit? </p><p>What do I need to do in order to achieve a Distinction? </p></li><li><p>LEVEL 3 EXTENDED DIPLOMA CREATIVE MEDIA PRODUCTION (BROADCAST) </p><p>How do I get a distinction in this task? </p><p>Unit:.... Task:... Grading Criteria:. </p><p>What do I need to do in order to achieve a Pass? </p><p>What do I need to do in order to achieve a Merit? </p><p>What do I need to do in order to achieve a Distinction? </p></li><li><p>LEVEL 3 EXTENDED DIPLOMA CREATIVE MEDIA PRODUCTION (BROADCAST) </p><p>How do I get a distinction in this task? </p><p>Unit:.... Task:... Grading Criteria:. </p><p>What do I need to do in order to achieve a Pass? </p><p>What do I need to do in order to achieve a Merit? </p><p>What do I need to do in order to achieve a Distinction? </p></li><li><p>LEVEL 3 EXTENDED DIPLOMA CREATIVE MEDIA PRODUCTION (BROADCAST) </p><p>Television Advertisement Analysis Deadline: Friday 22rd May 2015 </p><p>Grading Criteria: Unit 30: P1M1D1 </p><p> In this analysis you must discuss the structures, techniques, characteristics, regulation and audiences of television advertisements. You must include at least 2 retro and 2 modern ads to back up your explanations and compare between them. </p><p>Structures: form, eg realist narrative, anti-realist narrative, animation, documentary, talking heads, stand alone, series; style, eg humorous, surreal, dramatic, parodic; codes and conventions (camera angle, shot, iconography, editing, lighting, sound, music); computer graphics; special effects (SFX) Techniques: hidden and overt messages; emotional responses or association, eg solution to a problem, fear, concern, compassion, self-perception, social position; celebrity endorsement Characteristics of products or services: benefits offered; advantages over other similar products; unique selling proposition (USP); lifestyle appeal; brand identity Regulation: Advertising Standards Authority (ASA); Ofcom Audience information: audience measurement panels; ratings; face-to-face interviews; focus groups; question-naires; programme profiles; Broadcasters Audience Research Board (BARB); television research agencies Sources of information: rates cards; advertisers information packs; research agency websites Audience classification: Standard Occupational Classification; psychographics; geo-demographics; by age; by gender </p></li><li><p>LEVEL 3 EXTENDED DIPLOMA CREATIVE MEDIA PRODUCTION (BROADCAST) </p><p>Digital Video Technology Report Deadline: Thursday 26rd March 2015 </p><p>Grading Criteria: Unit 62: P1M1D1 </p><p> In this report/presentation you must discuss the ways in which people interact with video productions on an interac...</p></li></ul>

Recommended

View more >