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  • TRACXN REPORT : B2B COMMERCE (INDIA) April 2016

  • B2B Commerce – India Report, April 20162

    Tracxn World’s Largest Start-up Research Platform

  • B2B Commerce – India Report, April 2016

    Contents

    3

    Topic Page

    Sectors We Track 04

    Overview 05

    Value Chain and Business Model Description 10

    Market Map 12

    Company List 13

    Team 60

  • B2B Commerce – India Report, April 2016

    Illustrative Sectors We Track In India

    4

    OFFLINE TECH

    AGRICULTURE

    FOOD & BEVERAGE

    OUTSOURCING

    CONSUMER GOODS

    HEALTHCARE

    FINANCE

    EDUCATION

    MEDIA & ENTERTAINMENT

    MOBILE

    MARKETPLACES

    CONSUMER DIGITAL

    ENTERPRISE TECH

    FINTECH

    ADTECH

    HEALTHTECH

    EDTECH

    SaaS

    TECHNOLOGY

    CROSS BORDER

    FOOD

    TRAVEL

    RETAIL

    TRANSPORT

    HOME IMPROVEMENTS

    SECOND HAND GOODS

    HOME SERVICES

    LOCAL SERVICES

    HORIZONTAL

    VERTICALS

    MARKETPLACE

    PRIVATE LABEL

    SUBSCRIPTION

    B2B

    FLASH SALES

    PRODUCT DISCOVERY

    PRICE COMPARISON

  • B2B Commerce – India Report, April 2016

    Sector Overview

    5

    Scope of report

    This report covers companies involved in direct retail of goods in the value chain of supply and demand of Business-to-Business commerce. The companies that are included have a vendor facing platform in form of either listing, selling or connecting buyer and sellers of goods and products used by businesses/resellers. Please note that the companies which enable or create tools for commerce are outside the scope of this report. Over $124M has been invested in the sector since 2006, with $94M invested in the last 15 months and over $75M in the first three months of 2016 alone in 15 deals. B2B commerce space has seen exponential growth in investments and funding with major investments being in Marketplace space with over $67M in 26 funding rounds since 2012. Out of the 208 companies, 25 companies have been funded as of March 2016.

    Most active funds

    • Accel Partners (Power2SME, Moglix, Bizongo) • Alpha Capital (JustBuyLive) • Kalaari Group (Power2SME, IndustryBuying)

    Notable activities in 2015 & 2016

    • IndiaMart (B2B – Listing Platform) - $22.2M, Series C from Amadeus Capital, Quona Capital, Intel Capital, Westbridge Capital • JustBuyLive (B2B – Retailers & Distributors) - $20M, Series A from Alpha Capital and Aarin Capital – Jan 20, 2016. • Power2SME (B2B –Marketplace - Group Buying) - $20M, Series D from Accel Partners, Kalaari Capital, Inventus Capital Partners – Jan,

    2016 • IndustryBuying (B2B –Marketplace) - $9M, Series B from SAIF Partners, Kalaari Capital, BEENEXT – Sep 2015 • Ofbusiness (B2B –Marketplace) - $5M, Series A from Matrix Partners – Feb 2016 • Shotang (B2B –Marketplace) - $5M, unattributed funding from Exfinity Venture Partners, Unitus Impact – Dec, 2015

  • B2B Commerce – India Report, April 2016

    More than 60% of total funding in the space has occurred in last 3 months – Hot sector

    6

    Notable rounds

    IndiaMart, $22.2M

    Mar 2016

    Power2SME, $20M

    Jan 2016

    JustBuyLive, $20M

    Jan 2016

    IndustryBuying, $9M

    Sep 2015

    Shotang, $5M

    Dec 2015

    Ofbusiness, $5M

    Feb 2016

    Buildzar, $4M Jan 2016

    $1M $1M $1M

    $2M $2M

    $13M

    $15M

    3.5

    10.0

    2.0 6.0 7.3

    18.1

    77.6

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    0

    2

    4

    6

    8

    10

    12

    14

    16

    2006 2009 2012 2013 2014 2015 2016 YTD

    Total Funding Amount Total number of funding rounds

    • There has been a substantial growth in the total funding recently in 2016 as a whole.

    • In first three months of 2016, companies in B2B commerce space raised big rounds with IndiaMart raising $22.2M, Power2SME raising $20M, JustBuyLive raising $20M as series A, Ofbusiness picking up $5M.

    • 77% of the total funding raised in B2B commerce has been in the year 2015 and early 2016, majority of which coming in the last 3 months.

    Fu n

    d in

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    m o

    u n

    t (i

    n M

    ill io

    n s)

    N u

    m b

    er o f R

    o u

    n d

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    Funding trend in the sector over the past years

  • B2B Commerce – India Report, April 20167

    To request the full 60 page report, write to us at bd@tracxn.com

  • B2B Commerce – India Report, April 2016

    Team

    8

    Sudeep Shukla

    Lead Analyst, Consumer Digital India

    Rajat Bansal

    Analyst, Consumer Digital India

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