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TRACXN REPORT : B2B COMMERCE (INDIA) April 2016 B2B Commerce – India Report, April 20162 Tracxn World’s Largest Start-up Research Platform B2B Commerce – India Report,…

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TRACXN REPORT : B2B COMMERCE (INDIA) April 2016 B2B Commerce – India Report, April 20162 Tracxn World’s Largest Start-up Research Platform B2B Commerce – India Report, April 2016 Contents 3 Topic Page Sectors We Track 04 Overview 05 Value Chain and Business Model Description 10 Market Map 12 Company List 13 Team 60 B2B Commerce – India Report, April 2016 Illustrative Sectors We Track In India 4 OFFLINE TECH AGRICULTURE FOOD & BEVERAGE OUTSOURCING CONSUMER GOODS HEALTHCARE FINANCE EDUCATION MEDIA & ENTERTAINMENT MOBILE MARKETPLACES CONSUMER DIGITAL ENTERPRISE TECH FINTECH ADTECH HEALTHTECH EDTECH SaaS TECHNOLOGY CROSS BORDER FOOD TRAVEL RETAIL TRANSPORT HOME IMPROVEMENTS SECOND HAND GOODS HOME SERVICES LOCAL SERVICES HORIZONTAL VERTICALS MARKETPLACE PRIVATE LABEL SUBSCRIPTION B2B FLASH SALES PRODUCT DISCOVERY PRICE COMPARISON B2B Commerce – India Report, April 2016 Sector Overview 5 Scope of report This report covers companies involved in direct retail of goods in the value chain of supply and demand of Business-to-Business commerce. The companies that are included have a vendor facing platform in form of either listing, selling or connecting buyer and sellers of goods and products used by businesses/resellers. Please note that the companies which enable or create tools for commerce are outside the scope of this report. Over $124M has been invested in the sector since 2006, with $94M invested in the last 15 months and over $75M in the first three months of 2016 alone in 15 deals. B2B commerce space has seen exponential growth in investments and funding with major investments being in Marketplace space with over $67M in 26 funding rounds since 2012. Out of the 208 companies, 25 companies have been funded as of March 2016. Most active funds • Accel Partners (Power2SME, Moglix, Bizongo) • Alpha Capital (JustBuyLive) • Kalaari Group (Power2SME, IndustryBuying) Notable activities in 2015 & 2016 • IndiaMart (B2B – Listing Platform) - $22.2M, Series C from Amadeus Capital, Quona Capital, Intel Capital, Westbridge Capital • JustBuyLive (B2B – Retailers & Distributors) - $20M, Series A from Alpha Capital and Aarin Capital – Jan 20, 2016. • Power2SME (B2B –Marketplace - Group Buying) - $20M, Series D from Accel Partners, Kalaari Capital, Inventus Capital Partners – Jan, 2016 • IndustryBuying (B2B –Marketplace) - $9M, Series B from SAIF Partners, Kalaari Capital, BEENEXT – Sep 2015 • Ofbusiness (B2B –Marketplace) - $5M, Series A from Matrix Partners – Feb 2016 • Shotang (B2B –Marketplace) - $5M, unattributed funding from Exfinity Venture Partners, Unitus Impact – Dec, 2015 B2B Commerce – India Report, April 2016 More than 60% of total funding in the space has occurred in last 3 months – Hot sector 6 Notable rounds IndiaMart, $22.2M Mar 2016 Power2SME, $20M Jan 2016 JustBuyLive, $20M Jan 2016 IndustryBuying, $9M Sep 2015 Shotang, $5M Dec 2015 Ofbusiness, $5M Feb 2016 Buildzar, $4M Jan 2016 $1M $1M $1M $2M $2M $13M $15M 3.5 10.0 2.0 6.0 7.3 18.1 77.6 0 10 20 30 40 50 60 70 80 90 0 2 4 6 8 10 12 14 16 2006 2009 2012 2013 2014 2015 2016 YTD Total Funding Amount Total number of funding rounds • There has been a substantial growth in the total funding recently in 2016 as a whole. • In first three months of 2016, companies in B2B commerce space raised big rounds with IndiaMart raising $22.2M, Power2SME raising $20M, JustBuyLive raising $20M as series A, Ofbusiness picking up $5M. • 77% of the total funding raised in B2B commerce has been in the year 2015 and early 2016, majority of which coming in the last 3 months. Fu n d in g A m o u n t (i n M ill io n s) N u m b er o f R o u n d s Funding trend in the sector over the past years B2B Commerce – India Report, April 20167 To request the full 60 page report, write to us at bd@tracxn.com B2B Commerce – India Report, April 2016 Team 8 Sudeep Shukla Lead Analyst, Consumer Digital India Rajat Bansal Analyst, Consumer Digital India