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TRACXN REPORT : B2B COMMERCE (INDIA)April 2016B2B Commerce India Report, April 20162TracxnWorlds Largest Start-up Research PlatformB2B Commerce India Report, April 2016Contents3Topic PageSectors We Track 04Overview 05Value Chain and Business Model Description 10Market Map 12Company List 13Team 60B2B Commerce India Report, April 2016Illustrative Sectors We Track In India4OFFLINE TECHAGRICULTUREFOOD & BEVERAGEOUTSOURCINGCONSUMER GOODSHEALTHCAREFINANCEEDUCATIONMEDIA & ENTERTAINMENTMOBILEMARKETPLACESCONSUMER DIGITALENTERPRISE TECHFINTECHADTECHHEALTHTECHEDTECHSaaSTECHNOLOGYCROSS BORDERFOODTRAVELRETAILTRANSPORTHOME IMPROVEMENTSSECOND HAND GOODSHOME SERVICESLOCAL SERVICESHORIZONTALVERTICALSMARKETPLACEPRIVATE LABELSUBSCRIPTIONB2BFLASH SALESPRODUCT DISCOVERYPRICE COMPARISONB2B Commerce India Report, April 2016Sector Overview5Scope of reportThis report covers companies involved in direct retail of goods in the value chain of supply and demand of Business-to-Businesscommerce. The companies that are included have a vendor facing platform in form of either listing, selling or connecting buyer andsellers of goods and products used by businesses/resellers. Please note that the companies which enable or create tools for commerceare outside the scope of this report.Over $124M has been invested in the sector since 2006, with $94M invested in the last 15 months and over $75M in the first threemonths of 2016 alone in 15 deals. B2B commerce space has seen exponential growth in investments and funding with major investmentsbeing in Marketplace space with over $67M in 26 funding rounds since 2012. Out of the 208 companies, 25 companies have been fundedas of March 2016.Most active funds Accel Partners (Power2SME, Moglix, Bizongo) Alpha Capital (JustBuyLive) Kalaari Group (Power2SME, IndustryBuying)Notable activities in 2015 & 2016 IndiaMart (B2B Listing Platform) - $22.2M, Series C from Amadeus Capital, Quona Capital, Intel Capital, Westbridge Capital JustBuyLive (B2B Retailers & Distributors) - $20M, Series A from Alpha Capital and Aarin Capital Jan 20, 2016. Power2SME (B2B Marketplace - Group Buying) - $20M, Series D from Accel Partners, Kalaari Capital, Inventus Capital Partners Jan,2016 IndustryBuying (B2B Marketplace) - $9M, Series B from SAIF Partners, Kalaari Capital, BEENEXT Sep 2015 Ofbusiness (B2B Marketplace) - $5M, Series A from Matrix Partners Feb 2016 Shotang (B2B Marketplace) - $5M, unattributed funding from Exfinity Venture Partners, Unitus Impact Dec, 2015B2B Commerce India Report, April 2016More than 60% of total funding in the space has occurred in last 3 months Hot sector6Notable roundsIndiaMart, $22.2MMar 2016Power2SME,$20MJan 2016JustBuyLive, $20MJan 2016IndustryBuying, $9MSep 2015Shotang, $5MDec 2015Ofbusiness, $5MFeb 2016Buildzar, $4MJan 2016$1M $1M $1M$2M $2M$13M$15M3.510.02.06.0 7.318.177.6010203040506070809002468101214162006 2009 2012 2013 2014 2015 2016 YTDTotal Funding Amount Total number of funding rounds There has been asubstantial growth in thetotal funding recently in2016 as a whole. In first three months of2016, companies in B2Bcommerce space raised bigrounds with IndiaMartraising $22.2M, Power2SMEraising $20M, JustBuyLiveraising $20M as series A,Ofbusiness picking up $5M. 77% of the total fundingraised in B2B commerce hasbeen in the year 2015 andearly 2016, majority ofwhich coming in the last 3months.Funding Amount (in Millions)Number of RoundsFunding trend in the sector over the past yearsB2B Commerce India Report, April 20167To request the full 60 page report, write to us at bd@tracxn.comB2B Commerce India Report, April 2016Team8Sudeep ShuklaLead Analyst, Consumer Digital IndiaRajat BansalAnalyst, Consumer Digital India

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